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consumers

Marketing

Here Come the ‘ZEOs’: Inside Edelman PR’s New Gen-Z Project with Harris Reed

The world’s biggest PR firm and consultancy tapped the gender-fluid designer Harris Reed to help lead its “Gen Z Lab,” part-consultancy, part-data hub, to better understand the next generation of consumers.


Sports

The Hunt for Activewear’s Next Big Category

Luxury brands and startups are making apparel for fast-growing sports like pickleball, rugby, skiing and boxing.


Technology

Where Fashion-Tech Investors Are Putting Their Money

Capital is flowing into technologies that make fashion commerce more nimble, more sustainable and more engaging to shoppers — and, of course, the metaverse.


Beauty

Why Do We Root Against Celebrity Beauty Brands?

Two of the most talked about celebrity skin care brands make their debut this month – Hailey Bieber’s Rhode and Kim Kardashian’s SKKN by Kim. But are consumers getting tired of celebrity beauty lines?


Workplace & Talent

Why Do Fashion’s Chief Diversity Officers Keep Quitting?

Dozens of companies hired diversity leaders in the last two years, but executives who take these roles are often overworked and under-resourced.


Technology

How the Smart Money in Fashion Is Thinking About Web3

Investors with track records of predicting where fashion is headed have their own ideas of where the big opportunities lie in web3.


Technology

The Technologies Reinventing Physical Retail

In-store mobile apps and micro-fulfilment tech can address consumer pain points and enable companies to incorporate their physical retail networks into omnichannel shopping journeys.


Partner Content

At Oud Fashion Talks, Returning Kuwait to the International Fashion Map

BoF’s Imran Amed, Elie Saab Jr, Al-Ostoura’s Najla Maatouk and former Harper’s Bazaar Arabia editor-in-chief Louise Nichol joined international and local fashion professionals for the inaugural event, exploring the industry’s future in Kuwait and the Middle East.


China

Rethinking China’s Beauty Market

As global brands face headwinds in China, L’Oréal and Shiseido are betting on new investment funds targeting C-beauty companies to sustain growth.


Global Markets

The Middle East Fashion Week Labyrinth

Designers in the region struggle to navigate a fragmented market of competing fashion week events with ambiguous agendas and mixed results.


Marketing

How to Sell Clothes During a Supply Chain Crisis

As fashion continues to deal with late deliveries and inventory issues, brands must consider how to make products relevant once they arrive — without going straight to discounting.


Retail

Why Missguided Is a Cautionary Tale — and Not Just for Fast Fashion

Missguided, which went into administration and was bought in a fire sale this week, never quite established a unique style or signature product category that would differentiate it from bigger rivals like Boohoo, Asos or H&M.