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The Business of Fashion

consumers

Retail

Gap Inc. CEO Sonia Syngal to Exit

The mall retailer has also tapped Horacio “Haio” Barbeito as chief executive of its Old Navy brand.

Sports

The Debrief | In Activewear, Where Are the White Spaces?

BoF correspondents Chavie Lieber and Daniel-Yaw Miller discuss why fashion brands are making products for sports like pickleball, padel, rugby, boxing and skiing.

Luxury

What Will a Recession Mean for the Luxury Market?

An impending economic downturn is top of mind for the sector right now. BoF breaks down the key implications for the industry.

Retail

Ties Are Dead. Or Are They?

As menswear sales are now bouncing back, brands have conflicting opinions on where they stand on neckties. Some, like Zegna, are themselves from the accessory while others, like Neiman Marcus and Bonobos, are seeing a necktie resurgence.

Marketing

How Brands Are Using Gen-Z’s Latest App

Geneva, the social messaging platform that combines text, audio and visual tools, has attracted young consumers looking for a community to call home. Brands are helping build those hubs, but how they measure the success of the platform is ambiguous.

Retail

Derek Jeter, Wayne Gretzky and Misty Copeland Team Up for Sports Apparel Label

The former professional MLB baseball, Canadian ​​hockey player and American ballet dancer are launching a new fitness apparel brand, Greatness Wins, together with Chris Riccobono, a co-founder of the menswear brand Untuckit.

Retail

H&M Closes Shanghai Flagship Store, Hurt by Lockdowns and Consumer Backlash

The world’s second-biggest fast-fashion retailer entered China in 2007 with the opening of the Shanghai flagship store and rapidly expanded. It had more than 500 stores in mainland China early last year but its website currently only lists 376, including the flagship Shanghai store.

China

Cracks Emerge in China’s E-Commerce Market

Even if brands overcome low consumer confidence during this year’s 618 shopping festival, a spike in online orders could worsen already congested logistics networks.

China

China’s JD.com Posts Slowest Growth Ever in ‘618’ Shopping Event

Total sales by China’s e-commerce giant JD.com rose 10.3 percent over the 18 days to Sunday during the first major shopping festival since a recent Covid-19 outbreak, the company said, sharply down from the 2021 event’s growth of 27.7 percent.

Sustainability

A Crash Course on The BoF Sustainability Index 2022

Founder and editor-in-chief Imran Amed unpacks findings from BoF’s Sustainability Index with the authors of the report.

China

JD.com Warns Consumer Recovery Months Away

The months-long closure of cities like Shanghai has caused a fundamental shift in how people spend their money, according to Xin Lijun, chief executive officer of JD Retail.

Marketing

Here Come the ‘ZEOs’: Inside Edelman PR’s New Gen-Z Project with Harris Reed

The world’s biggest PR firm and consultancy tapped the gender-fluid designer Harris Reed to help lead its “Gen Z Lab,” part-consultancy, part-data hub, to better understand the next generation of consumers.

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