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consumers

Sports

What Happens After Sneaker Resale Prices Peak?

The value of hyped shoes on the aftermarket has fallen in recent months, raising questions about whether it’s a momentary stumble or a sign that the category is losing steam.


Luxury

Ralph Lauren, Capri Ride Wave of Inflation-Resistant Luxury Demand

Surging prices have had little impact on middle- and high-income households who have been happily splurging on designer labels, using what they saved during the pandemic when everything from foreign holidays to eating out came to a halt.


Retail

The New Rules of Off-Price Retail

Downturns typically mean a boom for discount retailers. But a glut of unsold merchandise and a surging resale sector are creating new pressures in the market.


Technology

Ommy Akhe on How Augmented Reality Could Transform Fashion

The creative technologist believes that experimenting with new AR technologies could radically reshape products, experiences and habits.


Retail

The J.Crew Comeback Starts Now

With its new menswear collection under creative director Brendon Babenzien, the retailer has its best shot in years at returning to the fashion zeitgeist.


Sustainability

Will a Recession Stunt Sustainable Fashion?

The last major downturn in 2008 was a huge setback for an emerging movement. But this time, shifts in both consumer and business culture mean things are likely to be different.


Technology

Fashion Should Pay Attention to Instagram’s Content Troubles

Users are complaining about ads and suggested posts as TikTok draws ever more users, threatening Instagram’s fashion supremacy.


Retail

Why Fashion’s Inventory Problem Is Back (And How to Solve It)

A combination of shipping delays and misjudging consumer demand has caused stockpiles to come roaring back. Retailers are using discounts and more creative measures to bring them back down.


Retail

US Retail Sales Top Forecast

The better-than-expected results suggest resilient consumer spending despite decades-high inflation.


Marketing

Why Nordstrom Appears to Be Pivoting Away From Influencers

Influencers helped turn Nordstrom’s annual Anniversary Sale into a major moment for the department store. This year, the retailer is leaning less on social media marketing, and some creators say they’re downplaying what was once their biggest moneymaker.


Sports

Explainer — Why the Menswear Market Is on Fire

From casualisation to the decline of streetwear, BoF unpacks what’s driving the “unprecedented” boom in the men’s market.


China

How Brands Handle Getting Cancelled in China

More than 80 percent of companies apologised upon facing backlash for actions or advertising seen as infringing on China’s territorial integrity, a new study found.