Kris Van Assche Relaunches His Fashion Label
The former creative director of Dior Homme and Berluti is bringing back his namesake brand with designs for men and women.
consumers
Beauty
Case Study | Building an Effective Loyalty Programme
Serving as the 'heartbeat' for brands and retailers that deploy them with the right rewards, loyalty programmes incentivise repeat purchases, boost customer lifetime value and provide businesses with invaluable data for personalised marketing. But brands need to balance costs and benefits while creating a programme that supports their goals, maintains brand equity and keeps users engaged.
Case Study | Building an Effective Loyalty Programme
Serving as the 'heartbeat' for brands and retailers that deploy them with the right rewards, loyalty programmes incentivise repeat purchases, boost customer lifetime value and provide businesses with invaluable data for personalised marketing. But brands need to balance costs and benefits while creating a programme that supports their goals, maintains brand equity and keeps users engaged.
Partner Content
Putting the Performance into Wellness
As customer engagement with wellness practices matures, performance-based science and activities are increasingly popular and distinguishing providers in the market. BoF meets the VP of wellbeing at Auberge Resorts Collection, to discuss emerging trends in wellness and health and discover more about Auberge luxury resort Stanly Ranch’s best-in-class performance-suite and products.
Putting the Performance into Wellness
As customer engagement with wellness practices matures, performance-based science and activities are increasingly popular and distinguishing providers in the market. BoF meets the VP of wellbeing at Auberge Resorts Collection, to discuss emerging trends in wellness and health and discover more about Auberge luxury resort Stanly Ranch’s best-in-class performance-suite and products.
Direct-to-Consumer
Why Legacy Labels Still Want to Be DTC Brands
Companies like Nike, Levi’s and PVH, which have been on years-long journeys to ramp up their direct businesses amid ongoing challenges in wholesale, provide case studies for how to invest in the selling channel.
Why Legacy Labels Still Want to Be DTC Brands
Companies like Nike, Levi’s and PVH, which have been on years-long journeys to ramp up their direct businesses amid ongoing challenges in wholesale, provide case studies for how to invest in the selling channel.
Luxury
Luxury Retailers Hope For Boost in London, Milan as Shoppers Avoid Paris Olympics
‘Paris will probably be slow,’ said Cartier CEO Cyril Vigneron.
Luxury Retailers Hope For Boost in London, Milan as Shoppers Avoid Paris Olympics
‘Paris will probably be slow,’ said Cartier CEO Cyril Vigneron.
Retail
Counterfeit Goes Cool: Brands Urged to Embrace #Dupe
Gen-Z consumers are flaunting their knockoffs and imitations online. Social media experts say brands should play along.
Counterfeit Goes Cool: Brands Urged to Embrace #Dupe
Gen-Z consumers are flaunting their knockoffs and imitations online. Social media experts say brands should play along.
Partner Content
At Front Row, Accelerating New Routes to the Consumer
Formed of five different agencies with complementing areas of expertise, Front Row partners with beauty, health, wellness, and consumer brands to accelerate their e-commerce growth. Here, its chief brand officer, Christopher Skinner, shares the challenges and opportunities in reaching new consumers.
At Front Row, Accelerating New Routes to the Consumer
Formed of five different agencies with complementing areas of expertise, Front Row partners with beauty, health, wellness, and consumer brands to accelerate their e-commerce growth. Here, its chief brand officer, Christopher Skinner, shares the challenges and opportunities in reaching new consumers.
Marketing
The BoF Brand Magic Index: Volume 2
BoF Insights and Quilt.AI co-created The BoF Brand Magic Index to quantitatively analyse the brand-customer relationship. Using AI-driven analysis of tens of thousands of social media posts, the Index ranks fashion and luxury’s 50 most powerful brands based on the clarity of their identity and their relevance in culture between October 2023 and March 2024.
The BoF Brand Magic Index: Volume 2
BoF Insights and Quilt.AI co-created The BoF Brand Magic Index to quantitatively analyse the brand-customer relationship. Using AI-driven analysis of tens of thousands of social media posts, the Index ranks fashion and luxury’s 50 most powerful brands based on the clarity of their identity and their relevance in culture between October 2023 and March 2024.
Technology
The Start-Ups Defying the Luxury E-Commerce Slump
It’s been a tough year for luxury e-commerce — but a crop of smaller marketplaces are beating the odds with a focus on emerging accessible luxury brands and a firmer grip on operating costs.
The Start-Ups Defying the Luxury E-Commerce Slump
It’s been a tough year for luxury e-commerce — but a crop of smaller marketplaces are beating the odds with a focus on emerging accessible luxury brands and a firmer grip on operating costs.
Retail
US Retail Sales Unexpectedly Flat in April
Consumers are focussing spending on essentials and cutting back on luxuries amid higher prices. But sales have held up as a strong labour market helped households navigate the high inflation environment.
US Retail Sales Unexpectedly Flat in April
Consumers are focussing spending on essentials and cutting back on luxuries amid higher prices. But sales have held up as a strong labour market helped households navigate the high inflation environment.
Retail
J.Crew Store Reopens in Soho
The American apparel chain will reopen a womenswear store in the retail neighbourhood since its last location closed in 2018.
J.Crew Store Reopens in Soho
The American apparel chain will reopen a womenswear store in the retail neighbourhood since its last location closed in 2018.
Retail
Thousands of Shoppers Swapped London for EU Since ‘Tourist Tax’
New analysis shows that 162,000 tourists from outside the European Union sought refunds on VAT — a sales tax — exclusively in Britain in 2019. One fifth of those tourists are now claiming rebates in other parts of the EU, where the tax break still applies.
Thousands of Shoppers Swapped London for EU Since ‘Tourist Tax’
New analysis shows that 162,000 tourists from outside the European Union sought refunds on VAT — a sales tax — exclusively in Britain in 2019. One fifth of those tourists are now claiming rebates in other parts of the EU, where the tax break still applies.
Marketing
Lilly Pulitzer Wants to Win Over a New Generation of Preppies
The brand, which celebrates its 65th anniversary this year, is introducing a new logo as part of a larger refresh in a bid to push the brand into the future.
Lilly Pulitzer Wants to Win Over a New Generation of Preppies
The brand, which celebrates its 65th anniversary this year, is introducing a new logo as part of a larger refresh in a bid to push the brand into the future.
The News in Brief
Shein Shares Plunge Up to 17% on Gray Market Ahead of Hong Kong Debut
More than 63 million shares changed hands leading up to the formal debut on Tuesday.
Semcap Invests in UK Wellness Platform Healf
The private equity firm’s beauty and wellness division, led by Vasiliki Petrou, has made a minority investment in the fast-growing e-tailer.
Victoria Beckham Swings to Profit
The fashion and beauty brand flagged strong demand for tailoring, occasion wear and elevated daywear as it posted a 15 percent rise in annual sales.
Nike Hires Ex-Foot Locker Executive to Run Converse Operations
Kristin Bauer, who was chief supply chain officer for the sneaker retailer for nearly three years, will join Converse as chief operating officer on Sept. 14, according to an internal memo.
EssilorLuxottica Starts Buyback to Bolster Stock After Heir Exit
The brand plans to buy back more than €800 million ($932 million) of stock, seeking to bolster investor confidence after a slide in its shares and the exit of an heir of the eyewear maker’s founder from his management roles.
Ulta Beauty Raises 2026 Guidance as Sales Rise 8.9%
The beauty retailer’s fiscal second-quarter growth was driven by fragrance, K-beauty and store expansion, said CEO Kecia Steelman.
Nike Hires Walmart Veteran Ewing as Chief Commercial Officer
Jane Ewing, who was most recently interim chief executive officer for Sam’s Club in China, will join Nike on Sept. 7.