Semcap Invests in UK Wellness Platform Healf
The private equity firm’s beauty and wellness division, led by Vasiliki Petrou, has made a minority investment in the fast-growing e-tailer.
consumers
Marketing
The Return of the Flip-Flop
The 2000s staple is back, this time with a luxury twist. Its resurgence is evidence that the old school playbook for starting trends can still work in 2024.
The Return of the Flip-Flop
The 2000s staple is back, this time with a luxury twist. Its resurgence is evidence that the old school playbook for starting trends can still work in 2024.
Partner Content
The Brands and Retailers Successfully Engaging Gen-Z on Social Media
In Launchmetrics’ latest report ‘Reinventing Influence: The Gen Z Impact on Fashion Marketing’, a leading software, data and insights provider in fashion, lifestyle and beauty assesses brands in the luxury, premium and mass-market segments generating the greatest growth in media impact value. Discover key insights from the downloadable report here, alongside BoF analysis.
The Brands and Retailers Successfully Engaging Gen-Z on Social Media
In Launchmetrics’ latest report ‘Reinventing Influence: The Gen Z Impact on Fashion Marketing’, a leading software, data and insights provider in fashion, lifestyle and beauty assesses brands in the luxury, premium and mass-market segments generating the greatest growth in media impact value. Discover key insights from the downloadable report here, alongside BoF analysis.
Beauty
Why Women With Cancer Are Suing Big Beauty Brands
Scores of British women are taking leading cosmetic companies to court in the United States, claiming that they contracted mesothelioma through the presence of talcum powder in their beauty products.
Why Women With Cancer Are Suing Big Beauty Brands
Scores of British women are taking leading cosmetic companies to court in the United States, claiming that they contracted mesothelioma through the presence of talcum powder in their beauty products.
Marketing
What Is Buzz Worth?
Many fashion brands have prioritised manufacturing viral moments meant to create chatter online. But that alone can’t be the foundation of a brand’s marketing strategy.
What Is Buzz Worth?
Many fashion brands have prioritised manufacturing viral moments meant to create chatter online. But that alone can’t be the foundation of a brand’s marketing strategy.
Luxury
Bridal Gets Its Gen-Z Overhaul
A wide spectrum of brands, from emerging labels to mass retailers, are looking to cater to Gen-Z and Millennial brides looking for a more unconventional take on wedding wear — and multiple ensembles.
Bridal Gets Its Gen-Z Overhaul
A wide spectrum of brands, from emerging labels to mass retailers, are looking to cater to Gen-Z and Millennial brides looking for a more unconventional take on wedding wear — and multiple ensembles.
Beauty
The Business of Beauty Global Forum: Beauty From the Inside Out
Alternative medicine specialist Deepak Chopra, traditional Chinese medicine practitioner Sandra Lanshin Chiu and co-founder of venture studio Squared Circles Alexander Gilkes were among this session’s speakers.
The Business of Beauty Global Forum: Beauty From the Inside Out
Alternative medicine specialist Deepak Chopra, traditional Chinese medicine practitioner Sandra Lanshin Chiu and co-founder of venture studio Squared Circles Alexander Gilkes were among this session’s speakers.
Direct-to-Consumer
TikTok Viral Brand Halara Enters the Real World
Halara has amassed a large audience online with its ultra-affordable athleisure. Now, the brand is pursuing a brick-and-mortar strategy to prove it’s more than its rock-bottom prices.
TikTok Viral Brand Halara Enters the Real World
Halara has amassed a large audience online with its ultra-affordable athleisure. Now, the brand is pursuing a brick-and-mortar strategy to prove it’s more than its rock-bottom prices.
Retail
After China, Zara Expands Live Shopping Experiment to Europe and US
The fast-fashion brand is investing in new ways to engage shoppers as analysts expect sales growth to slow after a post-pandemic surge.
After China, Zara Expands Live Shopping Experiment to Europe and US
The fast-fashion brand is investing in new ways to engage shoppers as analysts expect sales growth to slow after a post-pandemic surge.
Beauty
The Gen-Z Whisperer: How Julie Schott Made Acne a Laughing Matter
Enticing young consumers is a puzzle for beauty marketers, but the 35-year-old founder of Starface and other brands speaks their language.
The Gen-Z Whisperer: How Julie Schott Made Acne a Laughing Matter
Enticing young consumers is a puzzle for beauty marketers, but the 35-year-old founder of Starface and other brands speaks their language.
Retail
Luxury E-Commerce: Who’s Surviving and Why
Experts say Mytheresa, Ssense and Moda Operandi have kept afloat in a challenged space by honing in on a particular consumer, curating their assortments and executing on retail basics. Still, the road ahead is tough, and the bigger they get, the harder it will be to sustain these strategies.
Luxury E-Commerce: Who’s Surviving and Why
Experts say Mytheresa, Ssense and Moda Operandi have kept afloat in a challenged space by honing in on a particular consumer, curating their assortments and executing on retail basics. Still, the road ahead is tough, and the bigger they get, the harder it will be to sustain these strategies.
Luxury
Swiss Watch Exports Post Surprise Jump After US Revival
Shipments rose 4.5 percent by value to 2.1 billion Swiss francs ($2.3 billion) in April from a year earlier, the Federation of the Swiss Watch Industry said Thursday.
Swiss Watch Exports Post Surprise Jump After US Revival
Shipments rose 4.5 percent by value to 2.1 billion Swiss francs ($2.3 billion) in April from a year earlier, the Federation of the Swiss Watch Industry said Thursday.
Beauty
How to Make Beauty Merch That Matters
Beauty is in the midst of “merch” madness, with brands rushing to debut branded sweatshirts, stickers and more in hopes of securing viral hits like Rhode’s lipgloss phone case. But as more brands focus on merch, making products that stand out takes a sharper strategy.
How to Make Beauty Merch That Matters
Beauty is in the midst of “merch” madness, with brands rushing to debut branded sweatshirts, stickers and more in hopes of securing viral hits like Rhode’s lipgloss phone case. But as more brands focus on merch, making products that stand out takes a sharper strategy.
The News in Brief
Victoria Beckham Swings to Profit
The fashion and beauty brand flagged strong demand for tailoring, occasion wear and elevated daywear as it posted a 15 percent rise in annual sales.
Nike Hires Ex-Foot Locker Executive to Run Converse Operations
Kristin Bauer, who was chief supply chain officer for the sneaker retailer for nearly three years, will join Converse as chief operating officer on Sept. 14, according to an internal memo.
EssilorLuxottica Starts Buyback to Bolster Stock After Heir Exit
The brand plans to buy back more than €800 million ($932 million) of stock, seeking to bolster investor confidence after a slide in its shares and the exit of an heir of the eyewear maker’s founder from his management roles.
Ulta Beauty Raises 2026 Guidance as Sales Rise 8.9%
The beauty retailer’s fiscal second-quarter growth was driven by fragrance, K-beauty and store expansion, said CEO Kecia Steelman.
Nike Hires Walmart Veteran Ewing as Chief Commercial Officer
Jane Ewing, who was most recently interim chief executive officer for Sam’s Club in China, will join Nike on Sept. 7.
Gap Replaces Old Navy CEO After Bigger-Than-Expected Sales Drop
Former Target and Walmart veteran Michael Francis, known in the industry as a marketing guru, will succeed current Old Navy CEO Horacio Barbeito on Nov. 2.
Inditex’s Primark Competitor Lefties Lands in the UK
The low-cost clothing brand opened its first UK store in Liverpool on Thursday, with shops in Newcastle and Essex due to follow later this year.