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Marketing

Can Fashion Sell ‘Brat Summer’?

Charli XCX’s latest album “Brat” helped solidify the theme of the summer. For brands and retailers, the race to merchandise and market around it is on.

Marketing

Can Fashion Sell ‘Brat Summer’?

Charli XCX’s latest album “Brat” helped solidify the theme of the summer. For brands and retailers, the race to merchandise and market around it is on.


Technology

Fashion’s AI Dilemma Is Getting Worse

Baggu and Collina Strada are the most recent targets of ire among young consumers who say generative AI is unethical, and they won’t be the last. What does it mean for an industry that has already embraced the innovation with open arms?

Technology

Fashion’s AI Dilemma Is Getting Worse

Baggu and Collina Strada are the most recent targets of ire among young consumers who say generative AI is unethical, and they won’t be the last. What does it mean for an industry that has already embraced the innovation with open arms?


Marketing

Which Fashion Brands Are Most in Tune With Their Customers?

The brands that are most understood by their customers are those that maintain consistent codes even in the face of changing trends, according to the latest reading from The BoF Brand Magic Index, powered by Quilt.AI.

Marketing

Which Fashion Brands Are Most in Tune With Their Customers?

The brands that are most understood by their customers are those that maintain consistent codes even in the face of changing trends, according to the latest reading from The BoF Brand Magic Index, powered by Quilt.AI.


Global Markets

Luxury’s Big Menswear Opportunity in India

As Indian men become increasingly fashion-conscious, global luxury brands must adapt to a rapidly evolving market with growing competition from local designers.

Global Markets

Luxury’s Big Menswear Opportunity in India

As Indian men become increasingly fashion-conscious, global luxury brands must adapt to a rapidly evolving market with growing competition from local designers.


Retail

The Stores Defining a New Era of Multi-Brand Retail

As department stores and online giants struggle, a new generation of independent boutiques are carving out their own path for success. Often that means eschewing easy online sales, investing in brick-and-mortar offerings and taking a chance on emerging labels.

Retail

The Stores Defining a New Era of Multi-Brand Retail

As department stores and online giants struggle, a new generation of independent boutiques are carving out their own path for success. Often that means eschewing easy online sales, investing in brick-and-mortar offerings and taking a chance on emerging labels.


Marketing

Why Influencers Want You in Their Group Chats

Instagram’s broadcast channel feature is becoming a favourite for online creators and brand founders as a place to seek feedback and share a more unvarnished look at their lives. It’s also proving to be a powerful marketing tool.

Marketing

Why Influencers Want You in Their Group Chats

Instagram’s broadcast channel feature is becoming a favourite for online creators and brand founders as a place to seek feedback and share a more unvarnished look at their lives. It’s also proving to be a powerful marketing tool.


China

Nike Bets Its China Comeback on Michael Jordan’s New $1,000 High-Tops

The sportswear giant is betting on Jordan brand’s latest ‘World of Flight’ retail concept in Beijing to kickstart sales in the region, amid increasing competition from home grown players Anta and Li-Ning.

China

Nike Bets Its China Comeback on Michael Jordan’s New $1,000 High-Tops

The sportswear giant is betting on Jordan brand’s latest ‘World of Flight’ retail concept in Beijing to kickstart sales in the region, amid increasing competition from home grown players Anta and Li-Ning.


Beauty

How TikTok Shop Killed the MLM Model

TikTok Shop has created fresh opportunities for enterprising creators to make fast money, changing the landscape for both digital marketers and multi-level marketing companies.

Beauty

How TikTok Shop Killed the MLM Model

TikTok Shop has created fresh opportunities for enterprising creators to make fast money, changing the landscape for both digital marketers and multi-level marketing companies.


Marketing

Why Fashion Went Silent on Pride This Year

Fearing backlash and boycotts, many large brands have pulled back on pro-LGBTQ displays and collections this month. Smaller rivals see an opportunity to fill the gap.

Marketing

Why Fashion Went Silent on Pride This Year

Fearing backlash and boycotts, many large brands have pulled back on pro-LGBTQ displays and collections this month. Smaller rivals see an opportunity to fill the gap.


Marketing

Which Fashion Brands Punch Above Their Weight on Social Media — and How They Do It

The brands that generate the most engagement from their followings do so by leaning into cultural moments and subverting norms around typical fashion content, according to the latest reading from The BoF Brand Magic Index, powered by Quilt.AI.

Marketing

Which Fashion Brands Punch Above Their Weight on Social Media — and How They Do It

The brands that generate the most engagement from their followings do so by leaning into cultural moments and subverting norms around typical fashion content, according to the latest reading from The BoF Brand Magic Index, powered by Quilt.AI.


Direct-to-Consumer

The DTC Brands Driving the Men’s Loafer Boom

The classic shoe has become a go-to for plugged-in menswear shoppers thanks to DTC upstarts offering a wide range of slip-on styles with distinct aesthetics and accessible price points.

Direct-to-Consumer

The DTC Brands Driving the Men’s Loafer Boom

The classic shoe has become a go-to for plugged-in menswear shoppers thanks to DTC upstarts offering a wide range of slip-on styles with distinct aesthetics and accessible price points.


Luxury

How Watches Took Over Wedding Culture

The role of watches in the wedding industry is growing. More than just a nuptial gift, some couples are choosing to exchange them in lieu of — or in addition to — engagement rings.

Luxury

How Watches Took Over Wedding Culture

The role of watches in the wedding industry is growing. More than just a nuptial gift, some couples are choosing to exchange them in lieu of — or in addition to — engagement rings.