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Retail

Thousands of Shoppers Swapped London for EU Since ‘Tourist Tax’

New analysis shows that 162,000 tourists from outside the European Union sought refunds on VAT — a sales tax — exclusively in Britain in 2019. One fifth of those tourists are now claiming rebates in other parts of the EU, where the tax break still applies.

Retail

Thousands of Shoppers Swapped London for EU Since ‘Tourist Tax’

New analysis shows that 162,000 tourists from outside the European Union sought refunds on VAT — a sales tax — exclusively in Britain in 2019. One fifth of those tourists are now claiming rebates in other parts of the EU, where the tax break still applies.


Marketing

Lilly Pulitzer Wants to Win Over a New Generation of Preppies

The brand, which celebrates its 65th anniversary this year, is introducing a new logo as part of a larger refresh in a bid to push the brand into the future.

Marketing

Lilly Pulitzer Wants to Win Over a New Generation of Preppies

The brand, which celebrates its 65th anniversary this year, is introducing a new logo as part of a larger refresh in a bid to push the brand into the future.


Sustainability

Why Some Consumers Find Sustainable Marketing So Annoying

Overconsumption and fast fashion have become easy targets for brands flexing their climate-friendly attributes. Consumers may agree with the message — but take issue with a self-righteous tone.

Sustainability

Why Some Consumers Find Sustainable Marketing So Annoying

Overconsumption and fast fashion have become easy targets for brands flexing their climate-friendly attributes. Consumers may agree with the message — but take issue with a self-righteous tone.


Direct-to-Consumer

What It Takes to Win at DTC in 2024

The DTC bust of the past two years has casted a cloud on the sector, but emerging fashion brands with a better handle on supply, demand and customer retention are seeing profitable growth.

Direct-to-Consumer

What It Takes to Win at DTC in 2024

The DTC bust of the past two years has casted a cloud on the sector, but emerging fashion brands with a better handle on supply, demand and customer retention are seeing profitable growth.


Partner Content

Meeting Consumer Expectations Through Augmented Reality, In-Store and Online

Zero10 offers digital solutions through AR mirrors, leveraged in-store and in window displays, to brands like Tommy Hilfiger and Coach. Co-founder and CEO George Yashin discusses the latest advancements in AR and how fashion companies can leverage the technology to boost consumer experiences via retail touchpoints and brand experiences.

Partner Content

Meeting Consumer Expectations Through Augmented Reality, In-Store and Online

Zero10 offers digital solutions through AR mirrors, leveraged in-store and in window displays, to brands like Tommy Hilfiger and Coach. Co-founder and CEO George Yashin discusses the latest advancements in AR and how fashion companies can leverage the technology to boost consumer experiences via retail touchpoints and brand experiences.


Beauty

P&G Lifts Annual Profit Forecast on Strong Us Consumer Demand, Easing Costs

Procter & Gamble raised its annual profit forecast on lower commodity costs and as consumers, particularly in the United States and Europe, kept buying its pricey Tide detergent and Dawn dish soap.

Beauty

P&G Lifts Annual Profit Forecast on Strong Us Consumer Demand, Easing Costs

Procter & Gamble raised its annual profit forecast on lower commodity costs and as consumers, particularly in the United States and Europe, kept buying its pricey Tide detergent and Dawn dish soap.


Retail

How Rent the Runway Came Back From the Brink

The rental platform saw its stock soar last week after predicting it would hit a key profitability metric this year. A new marketing push and more robust inventory are the key to unlocking elusive growth, CEO Jenn Hyman tells BoF.

Retail

How Rent the Runway Came Back From the Brink

The rental platform saw its stock soar last week after predicting it would hit a key profitability metric this year. A new marketing push and more robust inventory are the key to unlocking elusive growth, CEO Jenn Hyman tells BoF.


Marketing

Fashion’s Golden Opportunity With Older Shoppers

Often left out of the picture in a youth-obsessed industry, selling to Gen-X and Baby Boomer shoppers is more important than ever as their economic power grows.

Marketing

Fashion’s Golden Opportunity With Older Shoppers

Often left out of the picture in a youth-obsessed industry, selling to Gen-X and Baby Boomer shoppers is more important than ever as their economic power grows.


Retail

US Retail Sales Top Forecasts as Consumers Keep Fuelling Growth

The value of retail purchases, unadjusted for inflation, increased 0.7 percent from February, Commerce Department data showed Monday.

Retail

US Retail Sales Top Forecasts as Consumers Keep Fuelling Growth

The value of retail purchases, unadjusted for inflation, increased 0.7 percent from February, Commerce Department data showed Monday.


Retail

Online Marketplace Verishop Acquires Data Firm Trendalytics

E-commerce marketplace Verishop bought data analytics firm Trendalytics in a cash and equity deal that closed in March. Financial terms of the deal were not disclosed.

Retail

Online Marketplace Verishop Acquires Data Firm Trendalytics

E-commerce marketplace Verishop bought data analytics firm Trendalytics in a cash and equity deal that closed in March. Financial terms of the deal were not disclosed.


Global Markets

Picky Consumers Jilting Big Brands Are Unilever India’s New Risk

The Indian unit of Unilever Plc is battling a slowing rate of growth in revenue and profits while its share price is lagging.

Global Markets

Picky Consumers Jilting Big Brands Are Unilever India’s New Risk

The Indian unit of Unilever Plc is battling a slowing rate of growth in revenue and profits while its share price is lagging.


Direct-to-Consumer

How the Perfect T-Shirt Became the Perfect Moneymaker for DTC Brands

Apparel start-ups founded on the promise of offering men the perfect T-shirt are proving resilient in an otherwise dreary DTC sector rampant with fire sales, bankruptcies and steep revenue declines.

Direct-to-Consumer

How the Perfect T-Shirt Became the Perfect Moneymaker for DTC Brands

Apparel start-ups founded on the promise of offering men the perfect T-shirt are proving resilient in an otherwise dreary DTC sector rampant with fire sales, bankruptcies and steep revenue declines.