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News & Analysis

The Business of Reggaeton Style

They have swag, sex appeal and their infectious music videos secure billions of views. No wonder brands as diverse as Chanel, Guess and Dolce & Gabbana are waking up to the influence of these Latin music megastars.

News & Analysis

The Business of Reggaeton Style

They have swag, sex appeal and their infectious music videos secure billions of views. No wonder brands as diverse as Chanel, Guess and Dolce & Gabbana are waking up to the influence of these Latin music megastars.


China

China's Celebrity Ambassador Minefield

Luxury brands navigate the risks and rewards of banking on celebrity ambassadors, Alibaba gears up for Singles Day with the launch of China's largest robotics warehouse, and JD.com apologises for a sexist marketing blunder. Read China Decoded to make sense of the market.

China

China's Celebrity Ambassador Minefield

Luxury brands navigate the risks and rewards of banking on celebrity ambassadors, Alibaba gears up for Singles Day with the launch of China's largest robotics warehouse, and JD.com apologises for a sexist marketing blunder. Read China Decoded to make sense of the market.


News & Analysis

How Cardi B Makes Fashion Moves

The rapper tells BoF about her fashion strategy and why she chose to partner with white-hot Fashion Nova for her first clothing line.

News & Analysis

How Cardi B Makes Fashion Moves

The rapper tells BoF about her fashion strategy and why she chose to partner with white-hot Fashion Nova for her first clothing line.


Beauty

Kevyn Aucoin: The Man Who Invented the Modern Makeup Artist

Tim Blanks meditates on the man who gave birth to the concept of makeup artist as a media figure, paving the way for the likes of Pat McGrath and Kylie Jenner, and the current wave of movies taking audiences behind fashion’s mirror.

Beauty

Kevyn Aucoin: The Man Who Invented the Modern Makeup Artist

Tim Blanks meditates on the man who gave birth to the concept of makeup artist as a media figure, paving the way for the likes of Pat McGrath and Kylie Jenner, and the current wave of movies taking audiences behind fashion’s mirror.


China

Controversial Hip-Hop Stars Keep Brands Guessing

China’s streetwear market is booming thanks to the local hip-hop scene, but its stars are under the microscope of the authorities.

China

Controversial Hip-Hop Stars Keep Brands Guessing

China’s streetwear market is booming thanks to the local hip-hop scene, but its stars are under the microscope of the authorities.


Retail

Uniqlo’s $300 Million Bet on Federer

The logic behind Uniqlo’s 10-year deal with 36-year-old tennis legend Roger Federer.

Retail

Uniqlo’s $300 Million Bet on Federer

The logic behind Uniqlo’s 10-year deal with 36-year-old tennis legend Roger Federer.


China

Cashing In on Asia’s Red Carpet Economy

As the Cannes Film Festival winds down, BoF investigates the increasingly lucrative business of dressing Asian celebrities.

China

Cashing In on Asia’s Red Carpet Economy

As the Cannes Film Festival winds down, BoF investigates the increasingly lucrative business of dressing Asian celebrities.


News & Analysis

How to Dress Meghan Markle (Hint: You Probably Can't)

Unofficial endorsements from the royal family are worth £200 million a year to British companies alone. But dressing a royal brings its own challenges.

News & Analysis

How to Dress Meghan Markle (Hint: You Probably Can't)

Unofficial endorsements from the royal family are worth £200 million a year to British companies alone. But dressing a royal brings its own challenges.


Beauty

Kim Kardashian Means Business

The most popular Kardashian of them all has parlayed her social media stardom into a fast-growing beauty business. Can she build a mega-brand that lasts?

Beauty

Kim Kardashian Means Business

The most popular Kardashian of them all has parlayed her social media stardom into a fast-growing beauty business. Can she build a mega-brand that lasts?


News & Analysis

On the Red Carpet, the Oscars Avoids Hollywood's #MeToo Moment

The lead up to the awards had little in the way of demonstrations tied to the industry’s sexual misconduct scandals.

News & Analysis

On the Red Carpet, the Oscars Avoids Hollywood's #MeToo Moment

The lead up to the awards had little in the way of demonstrations tied to the industry’s sexual misconduct scandals.


News & Analysis

A Titanic Moment: How Celine Dion Became the Fashion Icon 2017 Needs

"Having established herself as a fan of Vetements and Balenciaga, the Canadian 90s icon has gone from Las Vegas to the front row."

News & Analysis

A Titanic Moment: How Celine Dion Became the Fashion Icon 2017 Needs

"Having established herself as a fan of Vetements and Balenciaga, the Canadian 90s icon has gone from Las Vegas to the front row."


News & Analysis

Stuart Vevers on Selena Gomez as His New Campaign Girl

"For the uninitiated, Gomez is the most followed person on Instagram with 122 million followers."

News & Analysis

Stuart Vevers on Selena Gomez as His New Campaign Girl

"For the uninitiated, Gomez is the most followed person on Instagram with 122 million followers."