Skip to main content

celebrity

Beauty

How Long Can the Kardashian Empire Reign?

Their reality television series has ended, they’ve cashed out on several of their major ventures and one of their most strategic personal associations appears to be ending. One of the world’s most-watched families is on the precipice of reinvention once again.

Beauty

How Long Can the Kardashian Empire Reign?

Their reality television series has ended, they’ve cashed out on several of their major ventures and one of their most strategic personal associations appears to be ending. One of the world’s most-watched families is on the precipice of reinvention once again.


Marketing

Travis Scott Has Become Corporate America’s Go-To Pitchman

The rapper has partnered with an unusually diverse array of brands to churn out everything from food to apparel to toys and more. The result is an entire economy of highly sought-after Scott-branded products, giving companies a ready-made way to generate hype and reach young consumers.

Marketing

Travis Scott Has Become Corporate America’s Go-To Pitchman

The rapper has partnered with an unusually diverse array of brands to churn out everything from food to apparel to toys and more. The result is an entire economy of highly sought-after Scott-branded products, giving companies a ready-made way to generate hype and reach young consumers.


Global Markets

5 Strategies for Chinese Valentine’s Day

Brands are going all out with campaigns aimed at capturing the hearts and wallets of Chinese consumers in the run-up to the annual 520 celebration. Here’s how to cut through all the marketing noise.    

Global Markets

5 Strategies for Chinese Valentine’s Day

Brands are going all out with campaigns aimed at capturing the hearts and wallets of Chinese consumers in the run-up to the annual 520 celebration. Here’s how to cut through all the marketing noise.    


China

The ‘Alpha Female' Look is Big in China. Brands Take Note.

Dr. Martens shoes have become the ultimate empowerment symbol for a generation of women rebelling against demure feminine aesthetics. Now other brands want in on the action.

China

The ‘Alpha Female' Look is Big in China. Brands Take Note.

Dr. Martens shoes have become the ultimate empowerment symbol for a generation of women rebelling against demure feminine aesthetics. Now other brands want in on the action.


Retail

Canadian Brands Hope to Cash In on the 'Meghan Effect'

Experts speculate that the Sussexes’ move to North America could bolster the country’s fashion industry by spotlighting homegrown labels.

Retail

Canadian Brands Hope to Cash In on the 'Meghan Effect'

Experts speculate that the Sussexes’ move to North America could bolster the country’s fashion industry by spotlighting homegrown labels.


Marketing

Why the Fashion Industry Is Betting Big on Jennifer Lopez

The actress and singer is the face of Guess, Versace and Coach Spring 2020 campaigns, making her the rare celebrity in demand at every price point. What's behind her broad appeal?

Marketing

Why the Fashion Industry Is Betting Big on Jennifer Lopez

The actress and singer is the face of Guess, Versace and Coach Spring 2020 campaigns, making her the rare celebrity in demand at every price point. What's behind her broad appeal?


China

When Does It Pay to Let Celebrities Hijack the Runway?

The very thing that boosts brand exposure during fashion week could threaten a luxury house’s most valuable asset. Especially in markets like China.

China

When Does It Pay to Let Celebrities Hijack the Runway?

The very thing that boosts brand exposure during fashion week could threaten a luxury house’s most valuable asset. Especially in markets like China.


News & Analysis

Jennifer Lopez: A Comeback of Positively Epic Proportions

"With her Super Bowl signing and talk of an Oscar for Hustlers, J-Lo is everywhere – and still working that old Versace dress."

News & Analysis

Jennifer Lopez: A Comeback of Positively Epic Proportions

"With her Super Bowl signing and talk of an Oscar for Hustlers, J-Lo is everywhere – and still working that old Versace dress."


Luxury

Op-Ed | Why Rihanna’s Fenty Is The End of the Star Designer

Fenty has pushed the idea of the star designer to its logical conclusion — and breaking point. After all, who needs a star designer when you have a real star?

Luxury

Op-Ed | Why Rihanna’s Fenty Is The End of the Star Designer

Fenty has pushed the idea of the star designer to its logical conclusion — and breaking point. After all, who needs a star designer when you have a real star?


News & Analysis

Adidas CEO Says He Doesn't Wake up Worrying About Kanye West's Views and Tweets

"The U.S. rapper garnered a lot of attention last year over his endorsements of President Donald Trump, among other things."

News & Analysis

Adidas CEO Says He Doesn't Wake up Worrying About Kanye West's Views and Tweets

"The U.S. rapper garnered a lot of attention last year over his endorsements of President Donald Trump, among other things."


News & Analysis

Men Are Changing. Are Brands Keeping Up?

Brands and advertisers have invested billions in constructing an image of manhood defined by strength and power. But the mainstream perception of masculinity is changing, with icons like Timothée Chalamet reflecting the new look and attitude.

News & Analysis

Men Are Changing. Are Brands Keeping Up?

Brands and advertisers have invested billions in constructing an image of manhood defined by strength and power. But the mainstream perception of masculinity is changing, with icons like Timothée Chalamet reflecting the new look and attitude.


Luxury

LVMH's Secret Rihanna Project: New Details Emerge, and Why It's a Smart Move

According to newly obtained filings, LVMH’s rumoured new venture with Rihanna seems more likely than ever.

Luxury

LVMH's Secret Rihanna Project: New Details Emerge, and Why It's a Smart Move

According to newly obtained filings, LVMH’s rumoured new venture with Rihanna seems more likely than ever.