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Marketing

Who Won Fashion’s Red Carpet Season of Change

Sunday night’s Oscars concluded an awards season that fashion’s biggest labels used to show off their new creative game. BoF breaks down what we learned about brands’ celebrity strategies.

Marketing

Who Won Fashion’s Red Carpet Season of Change

Sunday night’s Oscars concluded an awards season that fashion’s biggest labels used to show off their new creative game. BoF breaks down what we learned about brands’ celebrity strategies.


Beauty

Can Mikayla Nogueira Sell Fragrance, Too?

The beauty influencer is hoping her 20 million-strong following can cut through the category’s oversaturation with Only Sunshine, a tropical scent launched with indie brand Snif.

Beauty

Can Mikayla Nogueira Sell Fragrance, Too?

The beauty influencer is hoping her 20 million-strong following can cut through the category’s oversaturation with Only Sunshine, a tropical scent launched with indie brand Snif.


Beauty

Epstein Used NYC’s Fekkai Salon for Himself, His ‘Girls’ and Kathy Ruemmler

Hundreds of emails underscore how Jeffrey Epstein was loyal to the high-end salon that acted as a cog in his perks machine.

Beauty

Epstein Used NYC’s Fekkai Salon for Himself, His ‘Girls’ and Kathy Ruemmler

Hundreds of emails underscore how Jeffrey Epstein was loyal to the high-end salon that acted as a cog in his perks machine.


Sports

Sportswear Won’t Escape the Impact of the Iran War

Gas prices won’t be the only thing rising due to the United States’ conflict with Iran. Prepare to feel the impact through some of your favourite fashion brands in the sportswear space too.

Sports

Sportswear Won’t Escape the Impact of the Iran War

Gas prices won’t be the only thing rising due to the United States’ conflict with Iran. Prepare to feel the impact through some of your favourite fashion brands in the sportswear space too.


Beauty

Gwen Stefani’s Gxve Beauty Closes

The label is no longer available at Sephora, which was its last available sales channel following an earlier shutdown of its online shop.

Beauty

Gwen Stefani’s Gxve Beauty Closes

The label is no longer available at Sephora, which was its last available sales channel following an earlier shutdown of its online shop.


Beauty

16 Year-Old Salish Matter Conquered Sephora. Next is Netflix.

The co-founder of Sincerely Yours is a Youtube sensation, a Gen Alpha skincare success story and coming soon to a streaming device near you.

Beauty

16 Year-Old Salish Matter Conquered Sephora. Next is Netflix.

The co-founder of Sincerely Yours is a Youtube sensation, a Gen Alpha skincare success story and coming soon to a streaming device near you.


Beauty

Pat McGrath Labs Secures Bankruptcy Financing

A US court approved Florida-based firm GDA Luma’s $30 million infusion into the embattled makeup artistry brand, which will see founder Pat McGrath step into a chief creative officer role.

Beauty

Pat McGrath Labs Secures Bankruptcy Financing

A US court approved Florida-based firm GDA Luma’s $30 million infusion into the embattled makeup artistry brand, which will see founder Pat McGrath step into a chief creative officer role.


Luxury

Hermès CEO Says Epstein Targeted Him During LVMH Battle

Axel Dumas, an heir to one of Europe’s biggest fortunes, said Jeffrey Epstein met with him once despite the Frenchman’s efforts to avoid him.

Luxury

Hermès CEO Says Epstein Targeted Him During LVMH Battle

Axel Dumas, an heir to one of Europe’s biggest fortunes, said Jeffrey Epstein met with him once despite the Frenchman’s efforts to avoid him.


Sports

The Debrief | How Fashion Brands Are Winning the Winter Olympics

Strict Olympic marketing rules are forcing brands to get creative. BoF reporters Haley Crawford and Mike Sykes explain how fashion labels are turning the Winter Games into a global advertising moment for winterwear. Plus, they talk about Bad Bunny and all the other fashion moments at the Super Bowl.

Sports

The Debrief | How Fashion Brands Are Winning the Winter Olympics

Strict Olympic marketing rules are forcing brands to get creative. BoF reporters Haley Crawford and Mike Sykes explain how fashion labels are turning the Winter Games into a global advertising moment for winterwear. Plus, they talk about Bad Bunny and all the other fashion moments at the Super Bowl.


Media

Exclusive: InStyle Taps Julia Fox for New Social Media Series

Following the success of its first foray into episodic social media content, 'The Intern,' the publication is launching its second series called ‘The Boss’ with a famous face at the centre

Media

Exclusive: InStyle Taps Julia Fox for New Social Media Series

Following the success of its first foray into episodic social media content, 'The Intern,' the publication is launching its second series called ‘The Boss’ with a famous face at the centre


Sports

The Two Sides of Bad Bunny’s Super Bowl Fashion Choices

Bad Bunny took the fashion world by surprise by wearing Zara for the Super Bowl halftime show. For some, that was a big disappointment.

Sports

The Two Sides of Bad Bunny’s Super Bowl Fashion Choices

Bad Bunny took the fashion world by surprise by wearing Zara for the Super Bowl halftime show. For some, that was a big disappointment.


Sports

Bad Bunny Turns Super Bowl Halftime Into Puerto Rican Love Letter

Wearing a cream-coloured Zara suit and his new Adidas signature sneaker, the BadBo 1.0, the Puerto-Rican singer delivered a vibrant homage to his home.

Sports

Bad Bunny Turns Super Bowl Halftime Into Puerto Rican Love Letter

Wearing a cream-coloured Zara suit and his new Adidas signature sneaker, the BadBo 1.0, the Puerto-Rican singer delivered a vibrant homage to his home.