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Sports

How Fashion Is Breaking Through the Super Bowl Noise

Building on fashion’s breakout Super Bowl in 2025, brands are getting even more creative in how they show up this year as the frenzy around the Big Game reaches new heights.

Sports

How Fashion Is Breaking Through the Super Bowl Noise

Building on fashion’s breakout Super Bowl in 2025, brands are getting even more creative in how they show up this year as the frenzy around the Big Game reaches new heights.


Sports

Exclusive: The NFL’s Abercrombie Partnership Faces the Super Bowl Test

NFL commissioner Roger Goodell and Abercrombie & Fitch CEO Fran Horowitz spoke to The Business of Fashion about their fashion strategy designed to deepen fandom and cultural relevance while expanding the league’s commercial playbook.

Sports

Exclusive: The NFL’s Abercrombie Partnership Faces the Super Bowl Test

NFL commissioner Roger Goodell and Abercrombie & Fitch CEO Fran Horowitz spoke to The Business of Fashion about their fashion strategy designed to deepen fandom and cultural relevance while expanding the league’s commercial playbook.


Beauty

Which Winter Olympians Will Score Beauty Deals?

As beauty and wellness brands increasingly market against sports, the Winter Olympics provides them an opportunity to cast for fresh campaign faces.

Beauty

Which Winter Olympians Will Score Beauty Deals?

As beauty and wellness brands increasingly market against sports, the Winter Olympics provides them an opportunity to cast for fresh campaign faces.


Creative Class

Why a Nice Tuxedo Doesn’t Cut It on the Red Carpet Anymore

Hollywood’s leading men are trading unassuming tailoring for a playful, but still refined, approach to event dressing.

Creative Class

Why a Nice Tuxedo Doesn’t Cut It on the Red Carpet Anymore

Hollywood’s leading men are trading unassuming tailoring for a playful, but still refined, approach to event dressing.


Creative Class

The Men on the 2026 Grammys 2026 Red Carpet

Creative Class

The Men on the 2026 Grammys 2026 Red Carpet


Marketing

How Fashion Picks Its Hip-Hop Style Icons

As fashion continues to tap into hip-hop for celeb marketing opportunities, it is searching for fresh faces beyond the same superstar partnerships.

Marketing

How Fashion Picks Its Hip-Hop Style Icons

As fashion continues to tap into hip-hop for celeb marketing opportunities, it is searching for fresh faces beyond the same superstar partnerships.


Retail

Sydney Sweeney Launches Lingerie Line Syrn

The ‘Euphoria’ actress made a splash earlier this week scaling the Hollywood sign and strewing it with bras ahead of the launch of her new brand.

Retail

Sydney Sweeney Launches Lingerie Line Syrn

The ‘Euphoria’ actress made a splash earlier this week scaling the Hollywood sign and strewing it with bras ahead of the launch of her new brand.


Direct-to-Consumer

Can Quince Be More Than a Dupe Brand?

New partnerships with A$AP Rocky and celebrity stylist Erin Walsh signal the retailer’s ambitions to be known for more than selling less expensive versions of other brands’ products.

Direct-to-Consumer

Can Quince Be More Than a Dupe Brand?

New partnerships with A$AP Rocky and celebrity stylist Erin Walsh signal the retailer’s ambitions to be known for more than selling less expensive versions of other brands’ products.


Beauty

Why Fragrance Is the Latest Red Carpet Accessory

Perfume brands are now sponsoring celebrity beauty professionals for events like the Golden Globes, even if their impact is all but invisible.

Beauty

Why Fragrance Is the Latest Red Carpet Accessory

Perfume brands are now sponsoring celebrity beauty professionals for events like the Golden Globes, even if their impact is all but invisible.


Luxury

This Week: Red Carpet Dressing; Saks Watch; Luxury Earnings

The Golden Globes kick off awards season in earnest as well as a packed week for the fashion industry.

Luxury

This Week: Red Carpet Dressing; Saks Watch; Luxury Earnings

The Golden Globes kick off awards season in earnest as well as a packed week for the fashion industry.


Creative Class

Jacqueline de Ribes, ‘Last Queen of Paris,’ Has Died

The French aristocrat, designer and muse to Yves Saint Laurent and Valentino Garavani was an enduring symbol of Parisian sophistication and elegance.

Creative Class

Jacqueline de Ribes, ‘Last Queen of Paris,’ Has Died

The French aristocrat, designer and muse to Yves Saint Laurent and Valentino Garavani was an enduring symbol of Parisian sophistication and elegance.


Creative Class

Brigitte Bardot, Icon of French Cinema and Style, Has Died

The actress and international sex symbol of the 50s and 60s became a style icon for her tousled hair, smoky eye and Riviera chic looks, contributing to the ‘French girl’ aesthetic marketed around the world.

Creative Class

Brigitte Bardot, Icon of French Cinema and Style, Has Died

The actress and international sex symbol of the 50s and 60s became a style icon for her tousled hair, smoky eye and Riviera chic looks, contributing to the ‘French girl’ aesthetic marketed around the world.