Skip to main content

athleisure

Retail

HanesBrands Considers Sale of Athletic Apparel Maker Champion

As part of a strategic review, for which HanesBrands has tapped Goldman Sachs as an advisor, its board will consider a range of options, including a strategic transaction as well as continuing to operate the brand.

Retail

HanesBrands Considers Sale of Athletic Apparel Maker Champion

As part of a strategic review, for which HanesBrands has tapped Goldman Sachs as an advisor, its board will consider a range of options, including a strategic transaction as well as continuing to operate the brand.


Partner Content

Inside the Apparel Team at On with Tim Coppens

On’s apparel designer discusses how collaboration, product innovation and sustainability plays into the design approach at the Roger Federer-backed Swiss sportswear brand.

Partner Content

Inside the Apparel Team at On with Tim Coppens

On’s apparel designer discusses how collaboration, product innovation and sustainability plays into the design approach at the Roger Federer-backed Swiss sportswear brand.


Retail

Adidas Plans Sale of Second Yeezy Batch to Eat Into Stockpile

Adidas AG will start a second batch of Yeezy sneaker sales next week as part of its plan to work through the inventory of products from its cancelled collaboration with the rapper and designer Kanye West.

Retail

Adidas Plans Sale of Second Yeezy Batch to Eat Into Stockpile

Adidas AG will start a second batch of Yeezy sneaker sales next week as part of its plan to work through the inventory of products from its cancelled collaboration with the rapper and designer Kanye West.


Retail

Can Gap Be Barbie-fied?

Gap’s new CEO is regarded as the architect behind Barbie’s sensational comeback. Can he replicate the playbook to save a $15 billion fashion empire?

Retail

Can Gap Be Barbie-fied?

Gap’s new CEO is regarded as the architect behind Barbie’s sensational comeback. Can he replicate the playbook to save a $15 billion fashion empire?


Luxury

The BoF Podcast | Jerry Lorenzo on the Future of Fear of God

Jerry Lorenzo, the founder of Fear of God, looks to his own life to design subtle garments that allow customers a taste of luxury.

Luxury

The BoF Podcast | Jerry Lorenzo on the Future of Fear of God

Jerry Lorenzo, the founder of Fear of God, looks to his own life to design subtle garments that allow customers a taste of luxury.


Luxury

How NBA Tunnel Walks Became Fashion Marketing Moments

The pre-game arena entrance is now a big business as more basketball players craft their personal brands, with the likes of Burberry, Thom Browne and Marni angling to dress athletes.

Luxury

How NBA Tunnel Walks Became Fashion Marketing Moments

The pre-game arena entrance is now a big business as more basketball players craft their personal brands, with the likes of Burberry, Thom Browne and Marni angling to dress athletes.


Retail

Op-Ed | Yeezy Was Never Going to Save Gap. What Can?

It’s been nine months since Gap Inc. ousted its chief executive officer. Since then, it’s ended a once-promising partnership with Kanye West (a.k.a Ye), shaken up its executive ranks, delivered disappointing results and, so far, failed to name a successor.

Retail

Op-Ed | Yeezy Was Never Going to Save Gap. What Can?

It’s been nine months since Gap Inc. ousted its chief executive officer. Since then, it’s ended a once-promising partnership with Kanye West (a.k.a Ye), shaken up its executive ranks, delivered disappointing results and, so far, failed to name a successor.


Retail

The Pandemic Sweatpants Brand That Kept on Growing

Aviator Nation’s pricey sweatpants and cashmeres had a cult following before they were swept up in the “dopamine dressing” phenomenon. Now, founder Paige Mycoskie – still the brand’s only shareholder – is ready to see just how big her vision for California surfer cool can get.

Retail

The Pandemic Sweatpants Brand That Kept on Growing

Aviator Nation’s pricey sweatpants and cashmeres had a cult following before they were swept up in the “dopamine dressing” phenomenon. Now, founder Paige Mycoskie – still the brand’s only shareholder – is ready to see just how big her vision for California surfer cool can get.


Luxury

Op-Ed | Tiffany x Nike: You Can’t Buy ‘Cred’

Cultural credibility must be earned with respect for sneakerheads, not on their backs, argues Christopher Morency.

Luxury

Op-Ed | Tiffany x Nike: You Can’t Buy ‘Cred’

Cultural credibility must be earned with respect for sneakerheads, not on their backs, argues Christopher Morency.


Retail

Consumers Are Already Saying Goodbye to Their Sweatpants

This week, everyone will be talking about the return of live events and other pre-pandemic activities, new Nike sneakers flooding the market and Lululemon’s expansion plans.

Retail

Consumers Are Already Saying Goodbye to Their Sweatpants

This week, everyone will be talking about the return of live events and other pre-pandemic activities, new Nike sneakers flooding the market and Lululemon’s expansion plans.


Retail

Bolstered by Lockdown Measures, Lululemon Beats Earnings Estimates

A shift to remote working and at-home exercise around the globe due to the COVID-19 pandemic has increased demand for comfortable athletic clothing.

Retail

Bolstered by Lockdown Measures, Lululemon Beats Earnings Estimates

A shift to remote working and at-home exercise around the globe due to the COVID-19 pandemic has increased demand for comfortable athletic clothing.


Retail

BoF LIVE: How Lululemon Built Athleisure’s Leading Brand

BoF unpacks why a brand built on yoga leggings is winning the pandemic.

Retail

BoF LIVE: How Lululemon Built Athleisure’s Leading Brand

BoF unpacks why a brand built on yoga leggings is winning the pandemic.