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Retail

The Category Where Nike Is Racing to Catch Up

The world’s biggest footwear brand has struggled to fend off competition in the fast-growing running category. Earnings this week provide an opportunity to show progress.

Retail

The Category Where Nike Is Racing to Catch Up

The world’s biggest footwear brand has struggled to fend off competition in the fast-growing running category. Earnings this week provide an opportunity to show progress.


Retail

Lululemon’s Sales Growth Is Slowing Ahead of the Holidays

Lululemon Athletica Inc.’s fourth-quarter revenue guidance trailed Wall Street estimates, a rare miss for the retailer whose performance routinely exceeds investor expectations.

Retail

Lululemon’s Sales Growth Is Slowing Ahead of the Holidays

Lululemon Athletica Inc.’s fourth-quarter revenue guidance trailed Wall Street estimates, a rare miss for the retailer whose performance routinely exceeds investor expectations.


Retail

Adidas Launches Fear of God Athletics Collaboration

The long-awaited tie-up between the German sportswear company and designer Jerry Lorenzo’s label launched Dec. 3.

Retail

Adidas Launches Fear of God Athletics Collaboration

The long-awaited tie-up between the German sportswear company and designer Jerry Lorenzo’s label launched Dec. 3.


Sports

Case Study | Fashion’s New Rules For Sports Marketing

Capitalising on sport’s soaring commercial and cultural relevance is becoming a primary focus for fashion brands. Winning sports-marketing strategies today hinge on building long-term, collaborative partnerships with athletes and organisations that resonate with a brand’s target consumers, as experts in BoF’s latest case study explain.

Sports

Case Study | Fashion’s New Rules For Sports Marketing

Capitalising on sport’s soaring commercial and cultural relevance is becoming a primary focus for fashion brands. Winning sports-marketing strategies today hinge on building long-term, collaborative partnerships with athletes and organisations that resonate with a brand’s target consumers, as experts in BoF’s latest case study explain.


Retail

SoftBank-Backed Lululemon Rival Vuori Said to Plan IPO Next Year

Activewear brand Vuori Inc. is talking to investment banks about an initial public offering as soon as the middle of 2024, according to people with knowledge of the matter.

Retail

SoftBank-Backed Lululemon Rival Vuori Said to Plan IPO Next Year

Activewear brand Vuori Inc. is talking to investment banks about an initial public offering as soon as the middle of 2024, according to people with knowledge of the matter.


Retail

HanesBrands Considers Sale of Athletic Apparel Maker Champion

As part of a strategic review, for which HanesBrands has tapped Goldman Sachs as an advisor, its board will consider a range of options, including a strategic transaction as well as continuing to operate the brand.

Retail

HanesBrands Considers Sale of Athletic Apparel Maker Champion

As part of a strategic review, for which HanesBrands has tapped Goldman Sachs as an advisor, its board will consider a range of options, including a strategic transaction as well as continuing to operate the brand.


Partner Content

Inside the Apparel Team at On with Tim Coppens

On’s apparel designer discusses how collaboration, product innovation and sustainability plays into the design approach at the Roger Federer-backed Swiss sportswear brand.

Partner Content

Inside the Apparel Team at On with Tim Coppens

On’s apparel designer discusses how collaboration, product innovation and sustainability plays into the design approach at the Roger Federer-backed Swiss sportswear brand.


Retail

Adidas Plans Sale of Second Yeezy Batch to Eat Into Stockpile

Adidas AG will start a second batch of Yeezy sneaker sales next week as part of its plan to work through the inventory of products from its cancelled collaboration with the rapper and designer Kanye West.

Retail

Adidas Plans Sale of Second Yeezy Batch to Eat Into Stockpile

Adidas AG will start a second batch of Yeezy sneaker sales next week as part of its plan to work through the inventory of products from its cancelled collaboration with the rapper and designer Kanye West.


Retail

Can Gap Be Barbie-fied?

Gap’s new CEO is regarded as the architect behind Barbie’s sensational comeback. Can he replicate the playbook to save a $15 billion fashion empire?

Retail

Can Gap Be Barbie-fied?

Gap’s new CEO is regarded as the architect behind Barbie’s sensational comeback. Can he replicate the playbook to save a $15 billion fashion empire?


Luxury

The BoF Podcast | Jerry Lorenzo on the Future of Fear of God

Jerry Lorenzo, the founder of Fear of God, looks to his own life to design subtle garments that allow customers a taste of luxury.

Luxury

The BoF Podcast | Jerry Lorenzo on the Future of Fear of God

Jerry Lorenzo, the founder of Fear of God, looks to his own life to design subtle garments that allow customers a taste of luxury.


Luxury

How NBA Tunnel Walks Became Fashion Marketing Moments

The pre-game arena entrance is now a big business as more basketball players craft their personal brands, with the likes of Burberry, Thom Browne and Marni angling to dress athletes.

Luxury

How NBA Tunnel Walks Became Fashion Marketing Moments

The pre-game arena entrance is now a big business as more basketball players craft their personal brands, with the likes of Burberry, Thom Browne and Marni angling to dress athletes.


Retail

Op-Ed | Yeezy Was Never Going to Save Gap. What Can?

It’s been nine months since Gap Inc. ousted its chief executive officer. Since then, it’s ended a once-promising partnership with Kanye West (a.k.a Ye), shaken up its executive ranks, delivered disappointing results and, so far, failed to name a successor.

Retail

Op-Ed | Yeezy Was Never Going to Save Gap. What Can?

It’s been nine months since Gap Inc. ousted its chief executive officer. Since then, it’s ended a once-promising partnership with Kanye West (a.k.a Ye), shaken up its executive ranks, delivered disappointing results and, so far, failed to name a successor.