Perfume Maker Givaudan’s Sales Beat Estimates, Tariff Paybacks Weigh on Shares
Givaudan’s second-quarter organic sales came in ahead of market estimates on Thursday, but its shares fell 5 percent on litigation costs and tariff repayments.
athleisure
Sports
The Rise of Sportswear’s Challenger Brands, in Four Charts
Nike and Adidas still dwarf the competition in the sportswear category. But a new report shows how their market share is being rapidly eaten away by a collective of newer brands, from On and Hoka to Arc’teryx and Salomon.
The Rise of Sportswear’s Challenger Brands, in Four Charts
Nike and Adidas still dwarf the competition in the sportswear category. But a new report shows how their market share is being rapidly eaten away by a collective of newer brands, from On and Hoka to Arc’teryx and Salomon.
Direct-to-Consumer
Outdoor Voices Finds New Owner After Reports of Near-Bankruptcy
Investment firm Consortium Brand Partners announced on Monday that it acquired athleisure brand Outdoor Voices on May 15 for an undisclosed sum.
Outdoor Voices Finds New Owner After Reports of Near-Bankruptcy
Investment firm Consortium Brand Partners announced on Monday that it acquired athleisure brand Outdoor Voices on May 15 for an undisclosed sum.
Beauty
Shiseido Taps Six Athletes for Sun Protection Campaign
The Japanese skincare company has recruited the likes of softball player AJ Andrews and Anna Leigh Waters to reach new audiences and grow awareness.
Shiseido Taps Six Athletes for Sun Protection Campaign
The Japanese skincare company has recruited the likes of softball player AJ Andrews and Anna Leigh Waters to reach new audiences and grow awareness.
Workplace & Talent
Jordan Brand’s Larry Miller on the Power of Second Chances | The BoF Podcast
At BoF VOICES 2022, the seasoned Nike executive discussed the power of second chances and the secret he kept while building Michael Jordan’s brand.
Jordan Brand’s Larry Miller on the Power of Second Chances | The BoF Podcast
At BoF VOICES 2022, the seasoned Nike executive discussed the power of second chances and the secret he kept while building Michael Jordan’s brand.
Direct-to-Consumer
Report: Outdoor Voices’ Former Employees Say Bankruptcy Is Imminent
The embattled athleisure brand has mounting cash problems, Sourcing Journal says.
Report: Outdoor Voices’ Former Employees Say Bankruptcy Is Imminent
The embattled athleisure brand has mounting cash problems, Sourcing Journal says.
Retail
Tiger Woods Debuts New Lifestyle Brand Sun Day Red
Just over a month after announcing his split with Nike after 27 years last month, Tiger Woods is back in the golf wear game.
Tiger Woods Debuts New Lifestyle Brand Sun Day Red
Just over a month after announcing his split with Nike after 27 years last month, Tiger Woods is back in the golf wear game.
Retail
Nike to Axe Hundreds of Jobs in Bid to Save $2 Billion Amid Sales Slump
The announcement comes after the sportswear giant said sales only rose 1 percent in the three months to Nov. 30.
Nike to Axe Hundreds of Jobs in Bid to Save $2 Billion Amid Sales Slump
The announcement comes after the sportswear giant said sales only rose 1 percent in the three months to Nov. 30.
Retail
The Category Where Nike Is Racing to Catch Up
The world’s biggest footwear brand has struggled to fend off competition in the fast-growing running category. Earnings this week provide an opportunity to show progress.
The Category Where Nike Is Racing to Catch Up
The world’s biggest footwear brand has struggled to fend off competition in the fast-growing running category. Earnings this week provide an opportunity to show progress.
Retail
Lululemon’s Sales Growth Is Slowing Ahead of the Holidays
Lululemon Athletica Inc.’s fourth-quarter revenue guidance trailed Wall Street estimates, a rare miss for the retailer whose performance routinely exceeds investor expectations.
Lululemon’s Sales Growth Is Slowing Ahead of the Holidays
Lululemon Athletica Inc.’s fourth-quarter revenue guidance trailed Wall Street estimates, a rare miss for the retailer whose performance routinely exceeds investor expectations.
Retail
Adidas Launches Fear of God Athletics Collaboration
The long-awaited tie-up between the German sportswear company and designer Jerry Lorenzo’s label launched Dec. 3.
Adidas Launches Fear of God Athletics Collaboration
The long-awaited tie-up between the German sportswear company and designer Jerry Lorenzo’s label launched Dec. 3.
Sports
Case Study | Fashion’s New Rules For Sports Marketing
Capitalising on sport’s soaring commercial and cultural relevance is becoming a primary focus for fashion brands. Winning sports-marketing strategies today hinge on building long-term, collaborative partnerships with athletes and organisations that resonate with a brand’s target consumers, as experts in BoF’s latest case study explain.
Case Study | Fashion’s New Rules For Sports Marketing
Capitalising on sport’s soaring commercial and cultural relevance is becoming a primary focus for fashion brands. Winning sports-marketing strategies today hinge on building long-term, collaborative partnerships with athletes and organisations that resonate with a brand’s target consumers, as experts in BoF’s latest case study explain.
Retail
SoftBank-Backed Lululemon Rival Vuori Said to Plan IPO Next Year
Activewear brand Vuori Inc. is talking to investment banks about an initial public offering as soon as the middle of 2024, according to people with knowledge of the matter.
SoftBank-Backed Lululemon Rival Vuori Said to Plan IPO Next Year
Activewear brand Vuori Inc. is talking to investment banks about an initial public offering as soon as the middle of 2024, according to people with knowledge of the matter.
The News in Brief
Trump to Impose Forced Labour Duties on Friday as Temporary 10% US Tariffs Expire
The move is the White House’s latest effort to restore Trump’s campaign vision of a near-global tariff after the US Supreme Court in February struck down his ‘reciprocal’ duties.
LVMH Appoints General Manager of Fragrance
Givenchy executive Yann Musquin will lead the group’s fragrance portfolio, succeeding longtime division head Romain Spitzer.
India Changes Rule in Win for Foreign E-Commerce Companies
In a major win for Amazon, which lobbied for the change, the government will allow foreign e-commerce companies to buy products directly from Indian sellers and sell them to overseas customers.
Skincare Brand Prequel Appoints C-Suite
The dermatologist-developed label has named Nathalie Kristo as its first chief executive officer and Toral Patel as chief marketing officer.
Moncler Group Second-Quarter Sales Rise 5% as Stone Island Brand Outperforms
Stone Island’s strong performance helped offset slower growth at the Moncler brand, as the group continues its push to become less dependent on its iconic winter outerwear.
Mulberry Quarterly Sales Jump 23% as Turnaround Gathers Pace
The British luxury handbag maker reported a strong start to fiscal 2027 as CEO Andrea Baldo’s strategy gains traction and the brand gears up for designer Christopher Kane’s runway debut in September.
Phillip Lim Announces New Brand PlayLoveWin
The designer departed his namesake label 3.1 Phillip Lim in November 2024 to pursue personal projects.