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Retail

Running Shoe Brand Hoka Accused of Misappropriating Maori Culture

The popular French American sportswear company has been accused of failing to acknowledge the Maori origins of its name by Indigenous intellectual property experts in New Zealand.

Retail

Running Shoe Brand Hoka Accused of Misappropriating Maori Culture

The popular French American sportswear company has been accused of failing to acknowledge the Maori origins of its name by Indigenous intellectual property experts in New Zealand.


Retail

Lululemon Forecasts Annual Results Below Estimates

Following the forecast, the company’s shares fell about 8.1 percent in extended trading.

Retail

Lululemon Forecasts Annual Results Below Estimates

Following the forecast, the company’s shares fell about 8.1 percent in extended trading.


Sports

What Comes After Adidas’ Samba?

The women’s sneaker market is growing alongside rising interest in women’s sports and casualised dress codes that prioritise comfort. Yet there’s more to addressing female sneaker shoppers than just releasing another trendy low-profile silhouette.

Sports

What Comes After Adidas’ Samba?

The women’s sneaker market is growing alongside rising interest in women’s sports and casualised dress codes that prioritise comfort. Yet there’s more to addressing female sneaker shoppers than just releasing another trendy low-profile silhouette.


Sports

Exclusive: Inside Hoka’s Fashion Ambitions

In a new collaboration with Marni, the running brand known for its chunky, cushioned midsoles is looking to catch the eye of a new fashion audience — without compromising the performance DNA that’s made it an emerging sneaker powerhouse.

Sports

Exclusive: Inside Hoka’s Fashion Ambitions

In a new collaboration with Marni, the running brand known for its chunky, cushioned midsoles is looking to catch the eye of a new fashion audience — without compromising the performance DNA that’s made it an emerging sneaker powerhouse.


Retail

Victoria’s Secret Relaunches Activewear Line VSX

The lingerie giant is set to reenter the category it exited in recent years with a new performance-driven collection.

Retail

Victoria’s Secret Relaunches Activewear Line VSX

The lingerie giant is set to reenter the category it exited in recent years with a new performance-driven collection.


Sports

The Rise of Sportswear’s Challenger Brands, in Four Charts

Nike and Adidas still dwarf the competition in the sportswear category. But a new report shows how their market share is being rapidly eaten away by a collective of newer brands, from On and Hoka to Arc’teryx and Salomon.

Sports

The Rise of Sportswear’s Challenger Brands, in Four Charts

Nike and Adidas still dwarf the competition in the sportswear category. But a new report shows how their market share is being rapidly eaten away by a collective of newer brands, from On and Hoka to Arc’teryx and Salomon.


Direct-to-Consumer

Outdoor Voices Finds New Owner After Reports of Near-Bankruptcy

Investment firm Consortium Brand Partners announced on Monday that it acquired athleisure brand Outdoor Voices on May 15 for an undisclosed sum.

Direct-to-Consumer

Outdoor Voices Finds New Owner After Reports of Near-Bankruptcy

Investment firm Consortium Brand Partners announced on Monday that it acquired athleisure brand Outdoor Voices on May 15 for an undisclosed sum.


Beauty

Shiseido Taps Six Athletes for Sun Protection Campaign

The Japanese skincare company has recruited the likes of softball player AJ Andrews and Anna Leigh Waters to reach new audiences and grow awareness.

Beauty

Shiseido Taps Six Athletes for Sun Protection Campaign

The Japanese skincare company has recruited the likes of softball player AJ Andrews and Anna Leigh Waters to reach new audiences and grow awareness.


Workplace & Talent

Jordan Brand’s Larry Miller on the Power of Second Chances | The BoF Podcast

At BoF VOICES 2022, the seasoned Nike executive discussed the power of second chances and the secret he kept while building Michael Jordan’s brand.

Workplace & Talent

Jordan Brand’s Larry Miller on the Power of Second Chances | The BoF Podcast

At BoF VOICES 2022, the seasoned Nike executive discussed the power of second chances and the secret he kept while building Michael Jordan’s brand.


Direct-to-Consumer

Report: Outdoor Voices’ Former Employees Say Bankruptcy Is Imminent

The embattled athleisure brand has mounting cash problems, Sourcing Journal says.

Direct-to-Consumer

Report: Outdoor Voices’ Former Employees Say Bankruptcy Is Imminent

The embattled athleisure brand has mounting cash problems, Sourcing Journal says.


Retail

Tiger Woods Debuts New Lifestyle Brand Sun Day Red

Just over a month after announcing his split with Nike after 27 years last month, Tiger Woods is back in the golf wear game.

Retail

Tiger Woods Debuts New Lifestyle Brand Sun Day Red

Just over a month after announcing his split with Nike after 27 years last month, Tiger Woods is back in the golf wear game.


Retail

Nike to Axe Hundreds of Jobs in Bid to Save $2 Billion Amid Sales Slump

The announcement comes after the sportswear giant said sales only rose 1 percent in the three months to Nov. 30.

Retail

Nike to Axe Hundreds of Jobs in Bid to Save $2 Billion Amid Sales Slump

The announcement comes after the sportswear giant said sales only rose 1 percent in the three months to Nov. 30.