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Marketing

BoF Insights Gathers Industry Leaders to Explore What AI Can Teach Us About Sportswear Challenger Brand Strategies

In New York, leaders from VF Corp, Ugg and more joined BoF Insights, The Business of Fashion’s data and advisory team, to explore a new AI-powered social listening analysis on how challenger sportswear brands are outrunning the competition.

Marketing

BoF Insights Gathers Industry Leaders to Explore What AI Can Teach Us About Sportswear Challenger Brand Strategies

In New York, leaders from VF Corp, Ugg and more joined BoF Insights, The Business of Fashion’s data and advisory team, to explore a new AI-powered social listening analysis on how challenger sportswear brands are outrunning the competition.


Retail

What Trump’s Latest Tariff Threats Mean for Fashion

US President Donald Trump shifted the deadline for tariffs to go into effect to Aug. 1, and turned up the heat with fresh rates and new threats. In some ways, it’s Liberation Day, part two — but fashion needs certainty more than ever.

Retail

What Trump’s Latest Tariff Threats Mean for Fashion

US President Donald Trump shifted the deadline for tariffs to go into effect to Aug. 1, and turned up the heat with fresh rates and new threats. In some ways, it’s Liberation Day, part two — but fashion needs certainty more than ever.


Retail

Skechers Shareholder Sues Footwear Maker for Details on $9.4 Billion 3G Buyout

A Skechers shareholder is suing the company, alleging that the controlling shareholder favoured a single bidder.

Retail

Skechers Shareholder Sues Footwear Maker for Details on $9.4 Billion 3G Buyout

A Skechers shareholder is suing the company, alleging that the controlling shareholder favoured a single bidder.


Retail

Foot Locker Sales Miss Ahead of Dick’s Sporting Goods Purchase

Foot Locker's sales continue to decline, creating potential challenges for Dick's Sporting Goods as it moves forward with its $2.4 billion acquisition of the struggling retailer.

Retail

Foot Locker Sales Miss Ahead of Dick’s Sporting Goods Purchase

Foot Locker's sales continue to decline, creating potential challenges for Dick's Sporting Goods as it moves forward with its $2.4 billion acquisition of the struggling retailer.


Retail

Steve Madden Sues Adidas to Thwart Challenges to Shoe Designs

Steve Madden is suing Adidas, alleging that the athletic wear company is attempting to prevent it from selling sneakers with resemblance to Adidas’ signature three-stripe design.

Retail

Steve Madden Sues Adidas to Thwart Challenges to Shoe Designs

Steve Madden is suing Adidas, alleging that the athletic wear company is attempting to prevent it from selling sneakers with resemblance to Adidas’ signature three-stripe design.


Retail

Sneaker and Apparel Retailers Blindsided by Tariffs on Asian Factory Hubs

Shares in Nike, Adidas and Puma plummeted after Vietnam, the second-biggest apparel exporter to the US, was hit with a 46 percent tariff rate.

Retail

Sneaker and Apparel Retailers Blindsided by Tariffs on Asian Factory Hubs

Shares in Nike, Adidas and Puma plummeted after Vietnam, the second-biggest apparel exporter to the US, was hit with a 46 percent tariff rate.


Retail

Lululemon Tumbles as Tariff Uncertainty, Weak Demand Hit Forecasts

Following downbeat annual forecasts, Lululemon Athletics shares fell nearly 13 percent in premarket trading on Friday.

Retail

Lululemon Tumbles as Tariff Uncertainty, Weak Demand Hit Forecasts

Following downbeat annual forecasts, Lululemon Athletics shares fell nearly 13 percent in premarket trading on Friday.


Retail

Running Shoe Brand Hoka Accused of Misappropriating Maori Culture

The popular French American sportswear company has been accused of failing to acknowledge the Maori origins of its name by Indigenous intellectual property experts in New Zealand.

Retail

Running Shoe Brand Hoka Accused of Misappropriating Maori Culture

The popular French American sportswear company has been accused of failing to acknowledge the Maori origins of its name by Indigenous intellectual property experts in New Zealand.


Retail

Lululemon Forecasts Annual Results Below Estimates

Following the forecast, the company’s shares fell about 8.1 percent in extended trading.

Retail

Lululemon Forecasts Annual Results Below Estimates

Following the forecast, the company’s shares fell about 8.1 percent in extended trading.


Sports

What Comes After Adidas’ Samba?

The women’s sneaker market is growing alongside rising interest in women’s sports and casualised dress codes that prioritise comfort. Yet there’s more to addressing female sneaker shoppers than just releasing another trendy low-profile silhouette.

Sports

What Comes After Adidas’ Samba?

The women’s sneaker market is growing alongside rising interest in women’s sports and casualised dress codes that prioritise comfort. Yet there’s more to addressing female sneaker shoppers than just releasing another trendy low-profile silhouette.


Sports

Exclusive: Inside Hoka’s Fashion Ambitions

In a new collaboration with Marni, the running brand known for its chunky, cushioned midsoles is looking to catch the eye of a new fashion audience — without compromising the performance DNA that’s made it an emerging sneaker powerhouse.

Sports

Exclusive: Inside Hoka’s Fashion Ambitions

In a new collaboration with Marni, the running brand known for its chunky, cushioned midsoles is looking to catch the eye of a new fashion audience — without compromising the performance DNA that’s made it an emerging sneaker powerhouse.


Retail

Victoria’s Secret Relaunches Activewear Line VSX

The lingerie giant is set to reenter the category it exited in recent years with a new performance-driven collection.

Retail

Victoria’s Secret Relaunches Activewear Line VSX

The lingerie giant is set to reenter the category it exited in recent years with a new performance-driven collection.