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athleisure

Retail

Lululemon Founder Nominates Three New Board Candidates

The athletic brand’s founder Chip Wilson is pushing for changes to the board before the company selects a new chief executive officer.


Sports

Nike Is In Its ‘Middle Innings,’ But Is The Home Stretch Close?

Elliott Hill continued to preach patience as Nike reported another quarter of modest growth and set its agenda for 2026.


Sports

Nike’s China Conundrum Deepens as Turnaround Stagnates

In the Chinese market, the athletic brand is facing a sixth straight quarter of sales decline and mounting margin pain despite aggressive efforts to refresh product offerings.


Sports

Activist Investor Takes Over $1 Billion Stake in Lululemon

Elliott Management has acquired a stake of over $1 billion in the activewear brand and is lining up a potential CEO candidate to take over after Calvin McDonald’s departure.


Sports

The Debrief | The Sneaker of the Year 2025

BoF’s Brian Baskin and Sheena Butler-Young sit down with Mike Sykes to unpack the elusive 2025 sneaker of the year.


Retail

This Week: Lululemon’s Low Expectations; A Potential Tariff Surprise

The athleisure giant has struggled this year, but there are bright spots. And the US Supreme Court may or may not issue its decision on Trump’s tariffs.


Sports

Nike Is Restructuring — Again

Elliott Hill is continuing to build out his vision for Nike with yet another round of C-Suite changes, but can that vision be a bit more solidified for 2026?


Sports

China’s Anta Sports Said to Be Exploring a Bid for Puma

The Chinese sports apparel company is among firms exploring a potential takeover of Puma, according to people familiar with the matter.


Partner Content

At Sorel, Charting the Course for Brand Reinvention

The outdoor footwear brand is redefining its identity under new leadership, blending its purpose-driven heritage with fashion-forward collaborations for an elevated, all-seasons approach.


Retail

Skims Secures $5 Billion Valuation

The shapewear label founded by Kim Kardashian announced it has obtained $225 million in financing on Wednesday.


Sports

Sportswear Brand On Lifts Annual Targets Again Amid Strong Demand

The Swiss brand raised its annual revenue forecast for the third time this year.


Beauty

Can Oura Become a Forever Company?

The white-hot wearable health tracking company, now reportedly valued at $11 billion, is turning up its innovation pipeline with new products and software upgrades, but still faces a mountain to conquer the market.