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Sports

The Debrief | Nike’s Reality Check

BoF’s Mike Sykes explains why Nike’s recovery under Elliott Hill still feels incomplete and examines why investor patience is wearing thin.


Sports

Nike’s Struggling Converse Unit Has Suitor in Authentic Brands

The brand management firm has expressed interest in buying Converse if it’s put up for sale, though Nike has said it doesn’t plan to part ways with the struggling sneaker label.


Sports

Nike’s China Stumble Exposes Execution Gaps

Operational missteps and fierce competition from domestic rivals like Anta have left the sportswear brand trailing in its second-largest market outside North America.


Sports

Lululemon Founder Warns CEO Candidates That Board Needs Overhaul

Chip Wilson wrote an open letter to potential candidates for the activewear brand’s next chief executive warning them of problems at the company.


Sports

Asics Buys Marathon Registration Platforms to Boost Running-Shoe Sales

The Japanese sportswear brand is accelerating global expansion by acquiring race-registration platforms to deepen engagement with runners.


Sports

Adidas Profit Forecast Disappoints on Tariffs, Currency Swings

The sportswear brand’s outlook fell short of expectations as US tariffs and adverse currency movements weighed on earnings, dampening investor confidence.


Sports

How the Winterwear Boom Reshaped Fashion’s Olympic Playbook

At Milano Cortina, brands are turning the Winter Games into a category marketing machine for winterwear, using uniforms, fan gear and post-Games athlete deals to drive growth.


Sports

Anta Sports to Buy 29% Stake in Puma for $1.8 Billion

The Pinault family agreed to sell its 29 percent stake in Puma to China’s Anta, paring back its holdings beyond luxury as it focuses on a turnaround at Gucci.


Retail

Fashion Enters Its Wellbeing Era

Fashion brands are opening wellbeing-adjacent 'third spaces' and seeking other opportunities to integrate wellness as shoppers devote more spending to their health, according to the BoF-McKinsey State of Fashion 2026.


Sports

Lululemon Keeps Giving Chip Wilson Things To Talk About

Lululemon’s latest mishap has become the newest blunder for Chip Wilson to pin on its board of directors as he tries to reassert himself with the company.


Sports

Lululemon Founder Slams Board After See-Through Leggings Fiasco

Founder Chip Wilson criticised the company’s board as an ‘operational failure’ following the poor launch of its Get Low see-through leggings.


Sports

Why Every Fashion Brand Thinks It’s a Sportswear Label Now

From Balenciaga to Old Navy, all sorts of fashion brands are attempting to capitalise on the activewear boom with collections of sweats, shorts and workout tees. Sometimes these clothes stick the landing, but it often comes off as just sweaty.