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Partner Content

Inside the Team Steering the Next Chapter of Lululemon’s Design Strategy

As the Vancouver-based performance apparel, footwear and accessories brand evolves its design playbook to meet the demands of a global consumer base, BoF sits down with its global creative director, Jonathan Cheung, to learn more about the team shaping its new design era.

Partner Content

Inside the Team Steering the Next Chapter of Lululemon’s Design Strategy

As the Vancouver-based performance apparel, footwear and accessories brand evolves its design playbook to meet the demands of a global consumer base, BoF sits down with its global creative director, Jonathan Cheung, to learn more about the team shaping its new design era.


Sustainability

Nylon Recycling Startup Syntetica Raises $30 Million Series A

Lululemon and apparel manufacturer MAS Holdings are among the investors backing the French startup as it scales a proprietary process for recycling nylon from mixed-textile waste.

Sustainability

Nylon Recycling Startup Syntetica Raises $30 Million Series A

Lululemon and apparel manufacturer MAS Holdings are among the investors backing the French startup as it scales a proprietary process for recycling nylon from mixed-textile waste.


Retail

Lululemon Shareholders Back Board After Truce With Founder

Lululemon shareholders elected three management-backed directors, including former Levi Strauss chief Chip Bergh, cementing the settlement of a bruising proxy battle with its founder and paving the way for the incoming CEO to focus on reviving the athleisure brand.

Retail

Lululemon Shareholders Back Board After Truce With Founder

Lululemon shareholders elected three management-backed directors, including former Levi Strauss chief Chip Bergh, cementing the settlement of a bruising proxy battle with its founder and paving the way for the incoming CEO to focus on reviving the athleisure brand.


Retail

The TikTok-Savvy Activewear Brands Stealing Market Share

A crop of small but emerging brands is capitalising on demand for novelty in the category, using TikTok-savvy marketing and a lifestyle-driven position to chip away at the dominance of established players like Lululemon.

Retail

The TikTok-Savvy Activewear Brands Stealing Market Share

A crop of small but emerging brands is capitalising on demand for novelty in the category, using TikTok-savvy marketing and a lifestyle-driven position to chip away at the dominance of established players like Lululemon.


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Sports

The Debrief | Nike’s Reality Check

BoF’s Mike Sykes explains why Nike’s recovery under Elliott Hill still feels incomplete and examines why investor patience is wearing thin.

Sports

The Debrief | Nike’s Reality Check

BoF’s Mike Sykes explains why Nike’s recovery under Elliott Hill still feels incomplete and examines why investor patience is wearing thin.


Sports

Nike’s Struggling Converse Unit Has Suitor in Authentic Brands

The brand management firm has expressed interest in buying Converse if it’s put up for sale, though Nike has said it doesn’t plan to part ways with the struggling sneaker label.

Sports

Nike’s Struggling Converse Unit Has Suitor in Authentic Brands

The brand management firm has expressed interest in buying Converse if it’s put up for sale, though Nike has said it doesn’t plan to part ways with the struggling sneaker label.


Sports

Nike’s China Stumble Exposes Execution Gaps

Operational missteps and fierce competition from domestic rivals like Anta have left the sportswear brand trailing in its second-largest market outside North America.

Sports

Nike’s China Stumble Exposes Execution Gaps

Operational missteps and fierce competition from domestic rivals like Anta have left the sportswear brand trailing in its second-largest market outside North America.


Sports

Lululemon Founder Warns CEO Candidates That Board Needs Overhaul

Chip Wilson wrote an open letter to potential candidates for the activewear brand’s next chief executive warning them of problems at the company.

Sports

Lululemon Founder Warns CEO Candidates That Board Needs Overhaul

Chip Wilson wrote an open letter to potential candidates for the activewear brand’s next chief executive warning them of problems at the company.


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Sports

Asics Buys Marathon Registration Platforms to Boost Running-Shoe Sales

The Japanese sportswear brand is accelerating global expansion by acquiring race-registration platforms to deepen engagement with runners.

Sports

Asics Buys Marathon Registration Platforms to Boost Running-Shoe Sales

The Japanese sportswear brand is accelerating global expansion by acquiring race-registration platforms to deepen engagement with runners.


Sports

Adidas Profit Forecast Disappoints on Tariffs, Currency Swings

The sportswear brand’s outlook fell short of expectations as US tariffs and adverse currency movements weighed on earnings, dampening investor confidence.

Sports

Adidas Profit Forecast Disappoints on Tariffs, Currency Swings

The sportswear brand’s outlook fell short of expectations as US tariffs and adverse currency movements weighed on earnings, dampening investor confidence.


Sports

How the Winterwear Boom Reshaped Fashion’s Olympic Playbook

At Milano Cortina, brands are turning the Winter Games into a category marketing machine for winterwear, using uniforms, fan gear and post-Games athlete deals to drive growth.

Sports

How the Winterwear Boom Reshaped Fashion’s Olympic Playbook

At Milano Cortina, brands are turning the Winter Games into a category marketing machine for winterwear, using uniforms, fan gear and post-Games athlete deals to drive growth.


Sports

Anta Sports to Buy 29% Stake in Puma for $1.8 Billion

The Pinault family agreed to sell its 29 percent stake in Puma to China’s Anta, paring back its holdings beyond luxury as it focuses on a turnaround at Gucci.

Sports

Anta Sports to Buy 29% Stake in Puma for $1.8 Billion

The Pinault family agreed to sell its 29 percent stake in Puma to China’s Anta, paring back its holdings beyond luxury as it focuses on a turnaround at Gucci.