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Sports

A Look at Investors’ Dwindling Faith in Sportswear

Investors couldn’t get enough of sportswear in the marketplace five years ago. These days, judging by how significantly the market capitalisations of the industry’s biggest brands have shrunk, interest has fallen to a post-pandemic low.

Sports

A Look at Investors’ Dwindling Faith in Sportswear

Investors couldn’t get enough of sportswear in the marketplace five years ago. These days, judging by how significantly the market capitalisations of the industry’s biggest brands have shrunk, interest has fallen to a post-pandemic low.


Retail

Nike Hires Ex-Foot Locker Executive to Run Converse Operations

Kristin Bauer, who was chief supply chain officer for the sneaker retailer for nearly three years, will join Converse as chief operating officer on Sept. 14, according to an internal memo.

Retail

Nike Hires Ex-Foot Locker Executive to Run Converse Operations

Kristin Bauer, who was chief supply chain officer for the sneaker retailer for nearly three years, will join Converse as chief operating officer on Sept. 14, according to an internal memo.


Beauty

At a $10.1 Billion Valuation, Whoop Turns to Women

The US wearables company is hoping to add more female customers with the launch of a new, more elevated design.

Beauty

At a $10.1 Billion Valuation, Whoop Turns to Women

The US wearables company is hoping to add more female customers with the launch of a new, more elevated design.


Beauty

Can Underwear Be Skincare?

Labels like Underdays and Sylva are on the vanguard of a new category called 'carewear,' creating clothing with wellness or skincare benefits. But the business plan is still a work in progress.

Beauty

Can Underwear Be Skincare?

Labels like Underdays and Sylva are on the vanguard of a new category called 'carewear,' creating clothing with wellness or skincare benefits. But the business plan is still a work in progress.


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Retail

Under Armour Forecasts Steeper Annual Sales Decline

The athletic apparel maker is struggling with ​weak ⁠consumer demand amid macroeconomic uncertainty in ⁠its key North American market.

Retail

Under Armour Forecasts Steeper Annual Sales Decline

The athletic apparel maker is struggling with ​weak ⁠consumer demand amid macroeconomic uncertainty in ⁠its key North American market.


Partner Content

Inside the Team Steering the Next Chapter of Lululemon’s Design Strategy

As the Vancouver-based performance apparel, footwear and accessories brand evolves its design playbook to meet the demands of a global consumer base, BoF sits down with its global creative director, Jonathan Cheung, to learn more about the team shaping its new design era.

Partner Content

Inside the Team Steering the Next Chapter of Lululemon’s Design Strategy

As the Vancouver-based performance apparel, footwear and accessories brand evolves its design playbook to meet the demands of a global consumer base, BoF sits down with its global creative director, Jonathan Cheung, to learn more about the team shaping its new design era.


Sustainability

Nylon Recycling Startup Syntetica Raises $30 Million Series A

Lululemon and apparel manufacturer MAS Holdings are among the investors backing the French startup as it scales a proprietary process for recycling nylon from mixed-textile waste.

Sustainability

Nylon Recycling Startup Syntetica Raises $30 Million Series A

Lululemon and apparel manufacturer MAS Holdings are among the investors backing the French startup as it scales a proprietary process for recycling nylon from mixed-textile waste.


Retail

Lululemon Shareholders Back Board After Truce With Founder

Lululemon shareholders elected three management-backed directors, including former Levi Strauss chief Chip Bergh, cementing the settlement of a bruising proxy battle with its founder and paving the way for the incoming CEO to focus on reviving the athleisure brand.

Retail

Lululemon Shareholders Back Board After Truce With Founder

Lululemon shareholders elected three management-backed directors, including former Levi Strauss chief Chip Bergh, cementing the settlement of a bruising proxy battle with its founder and paving the way for the incoming CEO to focus on reviving the athleisure brand.


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Retail

The TikTok-Savvy Activewear Brands Stealing Market Share

A crop of small but emerging brands is capitalising on demand for novelty in the category, using TikTok-savvy marketing and a lifestyle-driven position to chip away at the dominance of established players like Lululemon.

Retail

The TikTok-Savvy Activewear Brands Stealing Market Share

A crop of small but emerging brands is capitalising on demand for novelty in the category, using TikTok-savvy marketing and a lifestyle-driven position to chip away at the dominance of established players like Lululemon.


Sports

The Debrief | Nike’s Reality Check

BoF’s Mike Sykes explains why Nike’s recovery under Elliott Hill still feels incomplete and examines why investor patience is wearing thin.

Sports

The Debrief | Nike’s Reality Check

BoF’s Mike Sykes explains why Nike’s recovery under Elliott Hill still feels incomplete and examines why investor patience is wearing thin.


Sports

Nike’s Struggling Converse Unit Has Suitor in Authentic Brands

The brand management firm has expressed interest in buying Converse if it’s put up for sale, though Nike has said it doesn’t plan to part ways with the struggling sneaker label.

Sports

Nike’s Struggling Converse Unit Has Suitor in Authentic Brands

The brand management firm has expressed interest in buying Converse if it’s put up for sale, though Nike has said it doesn’t plan to part ways with the struggling sneaker label.


Sports

Nike’s China Stumble Exposes Execution Gaps

Operational missteps and fierce competition from domestic rivals like Anta have left the sportswear brand trailing in its second-largest market outside North America.

Sports

Nike’s China Stumble Exposes Execution Gaps

Operational missteps and fierce competition from domestic rivals like Anta have left the sportswear brand trailing in its second-largest market outside North America.