The beleaguered sportswear giant is hoping its Alphafly 4 model will bring some added shine to one of the few bright spots in its portfolio: its running category.
As style-conscious Indians flock to a growing number of gyms, sports clubs and marathons, global activewear brands are stepping up expansion to capitalise on changing attitudes towards health and exercise.
The Swiss brand revealed its plan to keep up its momentum with new products in sports such as golf and its Mbappé-supported entry into football ahead of its investor day Tuesday.
Investors couldn’t get enough of sportswear in the marketplace five years ago. These days, judging by how significantly the market capitalisations of the industry’s biggest brands have shrunk, interest has fallen to a post-pandemic low.
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Kristin Bauer, who was chief supply chain officer for the sneaker retailer for nearly three years, will join Converse as chief operating officer on Sept. 14, according to an internal memo.
The US wearables company is hoping to add more female customers with the launch of a new, more elevated design.
Labels like Underdays and Sylva are on the vanguard of a new category called 'carewear,' creating clothing with wellness or skincare benefits. But the business plan is still a work in progress.
The athletic apparel maker is struggling with weak consumer demand amid macroeconomic uncertainty in its key North American market.
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As the Vancouver-based performance apparel, footwear and accessories brand evolves its design playbook to meet the demands of a global consumer base, BoF sits down with its global creative director, Jonathan Cheung, to learn more about the team shaping its new design era.
Lululemon and apparel manufacturer MAS Holdings are among the investors backing the French startup as it scales a proprietary process for recycling nylon from mixed-textile waste.
Lululemon shareholders elected three management-backed directors, including former Levi Strauss chief Chip Bergh, cementing the settlement of a bruising proxy battle with its founder and paving the way for the incoming CEO to focus on reviving the athleisure brand.
A crop of small but emerging brands is capitalising on demand for novelty in the category, using TikTok-savvy marketing and a lifestyle-driven position to chip away at the dominance of established players like Lululemon.
The Chinese beauty conglomerate’s revenue grew 29.8 percent in the latest quarter, but its profit decreased by double digits due to increased promotional expenses as it expands overseas.
Shares jumped after the group raised its annual revenue and profit forecasts and said it expected sales to return to growth.
The German sportswear business is attempting to reboot its brand appeal to better compete with larger rivals Adidas and Nike.
The Tata Group-owned business beat expectations, shoring up confidence in its fashion business after a period of sluggish performance.
Chasity Monroe has been appointed as the label’s chief executive as it undergoes a wider brand refresh.
The Korean firm and Medicube owner reported third quarter revenue growth of over 100 percent, mostly attributed to the expansion of its skincare range into new markets, channels and product categories.
Celebrity-makeup artist Ash K. Holm will join the “smart” mirror brand for a year-long partnership focusing on guidance and education.
Revenue growth outpaced the previous quarter in the Korean conglomerate’s domestic market, but slowed internationally.