Alexandre Arnault Joins Nike’s Board of Directors
The LVMH executive joins Nike’s board as the sportswear giant prepares to be removed from the S&P 100 index after nearly two decades.
athleisure
Retail
The Pandemic Sweatpants Brand That Kept on Growing
Aviator Nation’s pricey sweatpants and cashmeres had a cult following before they were swept up in the “dopamine dressing” phenomenon. Now, founder Paige Mycoskie – still the brand’s only shareholder – is ready to see just how big her vision for California surfer cool can get.
The Pandemic Sweatpants Brand That Kept on Growing
Aviator Nation’s pricey sweatpants and cashmeres had a cult following before they were swept up in the “dopamine dressing” phenomenon. Now, founder Paige Mycoskie – still the brand’s only shareholder – is ready to see just how big her vision for California surfer cool can get.
Luxury
Op-Ed | Tiffany x Nike: You Can’t Buy ‘Cred’
Cultural credibility must be earned with respect for sneakerheads, not on their backs, argues Christopher Morency.
Op-Ed | Tiffany x Nike: You Can’t Buy ‘Cred’
Cultural credibility must be earned with respect for sneakerheads, not on their backs, argues Christopher Morency.
Retail
Consumers Are Already Saying Goodbye to Their Sweatpants
This week, everyone will be talking about the return of live events and other pre-pandemic activities, new Nike sneakers flooding the market and Lululemon’s expansion plans.
Consumers Are Already Saying Goodbye to Their Sweatpants
This week, everyone will be talking about the return of live events and other pre-pandemic activities, new Nike sneakers flooding the market and Lululemon’s expansion plans.
Retail
Bolstered by Lockdown Measures, Lululemon Beats Earnings Estimates
A shift to remote working and at-home exercise around the globe due to the COVID-19 pandemic has increased demand for comfortable athletic clothing.
Bolstered by Lockdown Measures, Lululemon Beats Earnings Estimates
A shift to remote working and at-home exercise around the globe due to the COVID-19 pandemic has increased demand for comfortable athletic clothing.
Retail
BoF LIVE: How Lululemon Built Athleisure’s Leading Brand
BoF unpacks why a brand built on yoga leggings is winning the pandemic.
BoF LIVE: How Lululemon Built Athleisure’s Leading Brand
BoF unpacks why a brand built on yoga leggings is winning the pandemic.
Retail
Will Tyler Haney Save or Sink Outdoor Voices?
The founder’s surprise return to the troubled activewear label after a sudden exit is the latest twist in a saga that underscores the issue with creative leaders who lack the operational savvy to take a start-up to the next level.
Will Tyler Haney Save or Sink Outdoor Voices?
The founder’s surprise return to the troubled activewear label after a sudden exit is the latest twist in a saga that underscores the issue with creative leaders who lack the operational savvy to take a start-up to the next level.
Retail
Lululemon Revenue Falls Below Analyst Forecasts
Despite a 70 percent surge in online sales, the activewear company's temporarily shuttered stores impacted its performance.
Lululemon Revenue Falls Below Analyst Forecasts
Despite a 70 percent surge in online sales, the activewear company's temporarily shuttered stores impacted its performance.
Retail
Sweatsuits and Yoga Pants Are Selling Like Crazy. What Happens When Lockdowns End?
Post-pandemic, activewear and loungewear brands are going to have to work harder than ever to attract customers in a ballooning market.
Sweatsuits and Yoga Pants Are Selling Like Crazy. What Happens When Lockdowns End?
Post-pandemic, activewear and loungewear brands are going to have to work harder than ever to attract customers in a ballooning market.
Marketing
Nike Stages All-Stops Fashion Show in New York City
The event kicked off the 2020 Olympics conversation while showcasing the sportswear giant’s vast offering across categories, drawing entertainment and fashion industry elite.
Nike Stages All-Stops Fashion Show in New York City
The event kicked off the 2020 Olympics conversation while showcasing the sportswear giant’s vast offering across categories, drawing entertainment and fashion industry elite.
News & Analysis
How Under Armour Lost Its Edge
"Once heralded as the next Nike, the sportswear giant has been hurt by slumping sales and unflattering revelations about its corporate culture."
How Under Armour Lost Its Edge
"Once heralded as the next Nike, the sportswear giant has been hurt by slumping sales and unflattering revelations about its corporate culture."
Retail
Lululemon's New Product Investments Hit Holiday Quarter Profit Forecast
The company plans to invest in developing new sports bras and accessories to keep up with the competition and investors' growth expectations.
Lululemon's New Product Investments Hit Holiday Quarter Profit Forecast
The company plans to invest in developing new sports bras and accessories to keep up with the competition and investors' growth expectations.
Sustainability
How to Make Activewear Without Killing the Planet
As demand for activewear booms, so do customer expectations for sustainability. How easy is it for the category to become sustainable? And what compromises do brands have to make?
How to Make Activewear Without Killing the Planet
As demand for activewear booms, so do customer expectations for sustainability. How easy is it for the category to become sustainable? And what compromises do brands have to make?
The News in Brief
Matthieu Blazy, Sarah Burton, Haider Ackermann Among Nominees for BFC Designer of the Year
The Fashion Awards ceremony, set for Nov. 30, will also recognise the BFC’s second Vanguard award recipient, recognising emerging British design talent.
Supergoop Announces Chief Commercial Officer
The sunscreen label has appointed former Coty executive Jamie Parker to the newly created role as it gears up to become a “global skin health company.”
Mytheresa Owner’s Sales Rise as Ultra Wealthy Keep Shopping
LuxExperience posted a rise in sales as the luxury multibrand platform’s strategy of catering to the ultra wealthy helped it navigate a difficult environment for high-end fashion.
The Independents Acquires Production Studio Smuggler
The global collective has brought film studio Smuggler under its umbrella to bolster its entertainment capabilities.
L’Oréal Steals French Stock Market Crown From LVMH
The cosmetics group became France’s most valuable listed company on Tuesday, the first time since 2017 that a non-luxury company has claimed the top spot at the end of a trading day.
Authentic Brands Targets Creator Economy, Eyes Public Offering
The licensor could pursue an IPO as early as the first half of next year.
Vogue Mexico and Latin America Editor-in-Chief Karla Martinez de Salas to Step Down
The industry veteran is joining Latino-focused media platform Avance Global to establish a new lifestyle brand that will span fashion, design, travel, food, culture and entertainment.