Thom Bettridge to Step Down as I-D Editor in Chief
Global editorial director Steff Yotka will succeed Bettridge, who is leaving to focus on his creative studio Content World.
apparel
Marketing
The Life Cycle of a Viral Fashion Trend
BoF explains why online trends from cottagecore and quiet luxury to barbiecore and coastal grandmother bubble up and spread out — and how brands can find their footing in the fast-moving, jumbled space.
The Life Cycle of a Viral Fashion Trend
BoF explains why online trends from cottagecore and quiet luxury to barbiecore and coastal grandmother bubble up and spread out — and how brands can find their footing in the fast-moving, jumbled space.
Retail
Report: Shein Files for US IPO
The fast fashion retailer denied a new report that it registered for an initial public offering in New York.
Report: Shein Files for US IPO
The fast fashion retailer denied a new report that it registered for an initial public offering in New York.
Sports
Nike’s Complex Relationship With Wholesale, Explained
The sportswear giant is quietly returning to third-party stores six years after it first announced a pivot toward direct channels. But this isn’t a reversal of priorities as much as it is an evolution of Nike’s distribution strategy, analysts say.
Nike’s Complex Relationship With Wholesale, Explained
The sportswear giant is quietly returning to third-party stores six years after it first announced a pivot toward direct channels. But this isn’t a reversal of priorities as much as it is an evolution of Nike’s distribution strategy, analysts say.
Technology
Can Indie Fashion Compete With E-commerce Juggernauts?
Brands struggle to adapt to wholesale partners like Ssense because of their rampant discounting, which some say threatens the entire livelihood of independent fashion. But individual brands and retailers may have their own tricks up the sleeve.
Can Indie Fashion Compete With E-commerce Juggernauts?
Brands struggle to adapt to wholesale partners like Ssense because of their rampant discounting, which some say threatens the entire livelihood of independent fashion. But individual brands and retailers may have their own tricks up the sleeve.
Retail
Kim Kardashian’s Skims Is Opening Its First Stores Next Year
Kim Kardashian’s underwear label Skims plans to open its first permanent stores next year as it plots retail expansion in the US and abroad.
Kim Kardashian’s Skims Is Opening Its First Stores Next Year
Kim Kardashian’s underwear label Skims plans to open its first permanent stores next year as it plots retail expansion in the US and abroad.
Sustainability
EU Wants All Textile Waste Regulations Ready by 2028
The European Commission wants all planned regulations requiring fashion companies to produce clothes in a more sustainable way to be in place by 2028, the EU environment commissioner said on Tuesday.
EU Wants All Textile Waste Regulations Ready by 2028
The European Commission wants all planned regulations requiring fashion companies to produce clothes in a more sustainable way to be in place by 2028, the EU environment commissioner said on Tuesday.
News & Analysis
Sotheby’s to Auction Princess Diana’s ‘Black Sheep’ Sweater
Almost four decades after Diana, Princess of Wales was first photographed in her now-infamous ‘black sheep’ sweater, her original garment is set to be sold at auction.
Sotheby’s to Auction Princess Diana’s ‘Black Sheep’ Sweater
Almost four decades after Diana, Princess of Wales was first photographed in her now-infamous ‘black sheep’ sweater, her original garment is set to be sold at auction.
Retail
The Organised Retail Crime Phenomenon, Explained
Reports of large-scale theft rings are driving US lawmakers to explore tough-on-crime policies. Data on whether there is a crime wave paints a more ambiguous picture. BoF unpacks the murky situation.
The Organised Retail Crime Phenomenon, Explained
Reports of large-scale theft rings are driving US lawmakers to explore tough-on-crime policies. Data on whether there is a crime wave paints a more ambiguous picture. BoF unpacks the murky situation.
Retail
Shein Seeks to Expand Supply Chain Beyond China
Fast fashion giant Shein will strengthen its presence in Europe and Mexico, including selling more locally made products, in a bid to diversify its China-centric supply chain.
Shein Seeks to Expand Supply Chain Beyond China
Fast fashion giant Shein will strengthen its presence in Europe and Mexico, including selling more locally made products, in a bid to diversify its China-centric supply chain.
Retail
Asos Sales Fall 14 Percent in Latest Quarter as Firm Prioritises Profit
British online fashion retailer Asos on Thursday reported a 14 percent drop in quarterly revenue but said its new strategy was starting to work as it returned to profitability, sending its battered shares higher.
Asos Sales Fall 14 Percent in Latest Quarter as Firm Prioritises Profit
British online fashion retailer Asos on Thursday reported a 14 percent drop in quarterly revenue but said its new strategy was starting to work as it returned to profitability, sending its battered shares higher.
Workplace & Talent
Fashion’s Pride Month Lesson
As retailers’ commitment to activism faces criticism from all sides, companies must decide if they’re going to double down or stand back.
Fashion’s Pride Month Lesson
As retailers’ commitment to activism faces criticism from all sides, companies must decide if they’re going to double down or stand back.
Fashion Week
In London, Martine Rose and Saul Nash Hold the Fort
Rose and Nash were the highlights of a truncated London Fashion Week, reports Susanna Lau.
In London, Martine Rose and Saul Nash Hold the Fort
Rose and Nash were the highlights of a truncated London Fashion Week, reports Susanna Lau.
The News in Brief
Under Armour Forecasts Steeper Annual Sales Decline
The athletic apparel maker is struggling with weak consumer demand amid macroeconomic uncertainty in its key North American market.
Skims to Enter India Through Partnership With Reliance Brands
The luxury arm of Reliance Retail will operate the Skims brand across physical and digital channels, beginning with Delhi and Mumbai.
Vogue World 2027 Will Be Held in San Francisco
The sixth edition of the annual runway spectacle will return to the US after this year's outing in Milan.
Capri Cuts Revenue Outlook as Iran War Hits Michael Kors Sales
Congestion at ports in Asia combined with weaker demand across Europe and emerging markets from the war hurt sales, the company said.
Sydney Towle, Influencer and Health Activist, Has Died
Towle, known for sharing her life as a young woman living with cancer, passed away aged 26 on Wednesday.
Ralph Lauren Beats Estimates on Demand From Affluent Shoppers
Strong sales among young and affluent shoppers helped drive quarterly revenue above analysts' expectations.
Kenvue Misses Estimates as Inflation, Tariffs Squeeze Margins
The US consumer health company and parent of Neutrogena narrowly missed Wall Street estimates for second-quarter results as tariffs and currency-related costs offset sales gains.