Nivea Maker Beiersdorf Cuts Guidance for 2026, Citing Market Conditions
Beiersdorf trimmed its full-year guidance on Monday on slower-than-expected recovery at its core brand Nivea and other economic headwinds.
apparel
Partner Content
Gap’s Head of Creative on the New Linen Moves Campaign and the Team Behind It
Following the launch of the latest spring campaign, Calvin Leung shares how Gap is re-centring on its purpose to reignite the brand, fostering a culture of creativity and curiosity.
Gap’s Head of Creative on the New Linen Moves Campaign and the Team Behind It
Following the launch of the latest spring campaign, Calvin Leung shares how Gap is re-centring on its purpose to reignite the brand, fostering a culture of creativity and curiosity.
Partner Content
Mmgnet Group’s Plans to Connect and Empower the Fashion Industry
Informa Markets Fashion has transitioned to Mmgnet Group and launched Mmgnet, its new parent brand, as the company innovates and expands its business model. Building on its heritage as a fashion industry connector, Mmgnet is an insights and inspiration resource for executives and stakeholders. BoF learns more from president Kelly Helfman and vice president of marketing, Teodora Nicolae.
Mmgnet Group’s Plans to Connect and Empower the Fashion Industry
Informa Markets Fashion has transitioned to Mmgnet Group and launched Mmgnet, its new parent brand, as the company innovates and expands its business model. Building on its heritage as a fashion industry connector, Mmgnet is an insights and inspiration resource for executives and stakeholders. BoF learns more from president Kelly Helfman and vice president of marketing, Teodora Nicolae.
Retail
Rowing Blazers Acquired By Burch Creative Capital
The deal will inject new capital into the New York-based preppy streetwear brand, allowing it to expand its women’s assortment and move into a bigger flagship in Manhattan.
Rowing Blazers Acquired By Burch Creative Capital
The deal will inject new capital into the New York-based preppy streetwear brand, allowing it to expand its women’s assortment and move into a bigger flagship in Manhattan.
Luxury
In Online Luxury, Mytheresa Offers a Shred of Optimism
Mytheresa may not be leaps above its struggling online luxury peers, but its sales and profit growth are still modest. The company is betting that appealing to top spending clients will keep it from suffering the same fate as its competitors.
In Online Luxury, Mytheresa Offers a Shred of Optimism
Mytheresa may not be leaps above its struggling online luxury peers, but its sales and profit growth are still modest. The company is betting that appealing to top spending clients will keep it from suffering the same fate as its competitors.
Retail
Tiger Woods Debuts New Lifestyle Brand Sun Day Red
Just over a month after announcing his split with Nike after 27 years last month, Tiger Woods is back in the golf wear game.
Tiger Woods Debuts New Lifestyle Brand Sun Day Red
Just over a month after announcing his split with Nike after 27 years last month, Tiger Woods is back in the golf wear game.
E-Commerce
Kering Is Pulling Its Brands From Farfetch
As a workaround, the embattled marketplace is considering providing “complete anonymity” to third-party retailers in exchange for sourcing certain luxury brands, according to internal documents reviewed by BoF.
Kering Is Pulling Its Brands From Farfetch
As a workaround, the embattled marketplace is considering providing “complete anonymity” to third-party retailers in exchange for sourcing certain luxury brands, according to internal documents reviewed by BoF.
Retail
Gap Inc. Names Zac Posen Creative Director
The American designer is tasked with reinvigorating the company’s entire portfolio, working directly alongside its new CEO, Richard Dickson, BoF has learned. He’ll also play a more hands-on role at Old Navy as chief creative officer.
Gap Inc. Names Zac Posen Creative Director
The American designer is tasked with reinvigorating the company’s entire portfolio, working directly alongside its new CEO, Richard Dickson, BoF has learned. He’ll also play a more hands-on role at Old Navy as chief creative officer.
Direct-to-Consumer
Why Levi’s Is Looking Beyond Denim
Under new leadership, the denim pioneer will be tested to see if it can become a global DTC brand that’s known for more than its historic jeans.
Why Levi’s Is Looking Beyond Denim
Under new leadership, the denim pioneer will be tested to see if it can become a global DTC brand that’s known for more than its historic jeans.
Retail
Gap Inc. Announces C-Suite Additions
The retailer has named Eric Chan as its new chief business and strategy officer and Amy Thompson as chief people officer.
Gap Inc. Announces C-Suite Additions
The retailer has named Eric Chan as its new chief business and strategy officer and Amy Thompson as chief people officer.
Retail
How to Reach Shoppers When They’re Not in the Mood to Shop
As savings dwindle and credit card debt soars, the American consumer’s famed resilience is starting to show some cracks. Brands and retailers would be wise to take a more sensitive approach to courting them.
How to Reach Shoppers When They’re Not in the Mood to Shop
As savings dwindle and credit card debt soars, the American consumer’s famed resilience is starting to show some cracks. Brands and retailers would be wise to take a more sensitive approach to courting them.
Luxury
What Happens When the Travel Boom Ends?
Discounted airfare and lower hotel occupancies in recent months signal weakening demand in the vacation economy. For brands that thrived on “revenge travel,” this means pivoting to more versatile products and offering cheaper options.
What Happens When the Travel Boom Ends?
Discounted airfare and lower hotel occupancies in recent months signal weakening demand in the vacation economy. For brands that thrived on “revenge travel,” this means pivoting to more versatile products and offering cheaper options.
Retail
The Year Ahead: How Brands Are Reinventing Outdoor Wear
The lines between functionality and style will continue to blur as consumers continue to embrace ”gorpcore” and competition increases among technical outdoor wear players, according to The State of Fashion 2024.
The Year Ahead: How Brands Are Reinventing Outdoor Wear
The lines between functionality and style will continue to blur as consumers continue to embrace ”gorpcore” and competition increases among technical outdoor wear players, according to The State of Fashion 2024.
The News in Brief
Soshe Launches at Ulta Beauty
The refillable clean makeup brand will enter the complexion category as it makes its debut across over 700 Ulta Beauty doors.
Shein Said to Weigh Cost Reset for Late Backers Before IPO
The retailer is considering lowering the investment cost for late backers who came in at a valuation of up to $64 billion as it prepares to list at a much lower value, people familiar with the matter said.
GLP-1 and Cosmeceutical Skincare Usage Spike Bathroom Mini Fridge Demand
As shoppers incorporate weight-loss drugs and more sophisticated skincare into their daily routines, a cottage industry is growing.
The Met’s Next Fashion Blockbuster Will Spotlight Galliano
The fashion icon, as famous for his singular talent as a scandal that cost him one of the industry’s top jobs, will become one of only three living designers to get a major solo exhibition at the museum.
Abbvie Earnings Beat Estimates as Botox Shows Signs of Revival
Abbvie reported second quarter profit and sales that topped expectations, driven by strong demand across its immunology and neuroscience franchises and further signs of a recovery in Botox.
Puma Results Show Progress on Turnaround
The German sports brand posted a narrower loss in the second quarter as it pushed ahead with an effort to restore growth next year.
DSM-Firmenich’s Fragrance-Led Core Profit Beat Sends Shares Higher
DSM-Firmenich beat market expectations for second-quarter core earnings, said full-year sales growth should reach the upper end of its target range on the back of broad-based volume growth.