Mytheresa Owner’s Sales Rise as Ultra Wealthy Keep Shopping
LuxExperience posted a rise in sales as the luxury multibrand platform’s strategy of catering to the ultra wealthy helped it navigate a difficult environment for high-end fashion.
advertising
Marketing
BBDO Acquires Wednesday Agency Group
The advertising agency has bought a majority stake in Wednesday Agency Group, with the aim to expand Wednesday’s service offering and drive global expansion.
BBDO Acquires Wednesday Agency Group
The advertising agency has bought a majority stake in Wednesday Agency Group, with the aim to expand Wednesday’s service offering and drive global expansion.
Marketing
Refinery29, Dazed and i-D Battle for Millennials
How three of fashion's leading youth media brands are deploying next-generation strategies to compete for millennial mindshare.
Refinery29, Dazed and i-D Battle for Millennials
How three of fashion's leading youth media brands are deploying next-generation strategies to compete for millennial mindshare.
Marketing
In Fashion Media, 'Church and State' Dissolves
How are new currents in marketing impacting the relationship between fashion media and its readers?
In Fashion Media, 'Church and State' Dissolves
How are new currents in marketing impacting the relationship between fashion media and its readers?
Marketing
Op-Ed | Diversity In Fashion Advertising Does Sell
Advertisers who assume consumers will only buy into images of white beauty are wrong, says Dr. Ben Barry of Ryerson University.
Op-Ed | Diversity In Fashion Advertising Does Sell
Advertisers who assume consumers will only buy into images of white beauty are wrong, says Dr. Ben Barry of Ryerson University.
Marketing
Unlocking the Enigma of Iran
Iran is on the verge of a diplomatic breakthrough with the West. But after decades of sanctions, fatwas and hostile relations, how promising is its fashion market?
Unlocking the Enigma of Iran
Iran is on the verge of a diplomatic breakthrough with the West. But after decades of sanctions, fatwas and hostile relations, how promising is its fashion market?
Technology
Inside Fashion’s Instagram Wars
Fashion’s premier social media platform is a battleground for consumer engagement. Who is winning? And how are brands refining their strategies this season?
Inside Fashion’s Instagram Wars
Fashion’s premier social media platform is a battleground for consumer engagement. Who is winning? And how are brands refining their strategies this season?
Marketing
Which Fashion Houses Have the Hottest 'Brand Temperature'?
Louis Vuitton, Fendi, Gucci, Bottega Veneta and Valentino are amongst the "hottest" brands, earning editorial coverage that matches or exceeds their print advertising spend, says Luca Solca.
Which Fashion Houses Have the Hottest 'Brand Temperature'?
Louis Vuitton, Fendi, Gucci, Bottega Veneta and Valentino are amongst the "hottest" brands, earning editorial coverage that matches or exceeds their print advertising spend, says Luca Solca.
Technology
Yahoo to Acquire Startup Polyvore in Shopping-Advertising Push
Yahoo! Inc. is buying shopping-service Polyvore Inc., seeking to improve its online fashion content and boost shopping-related advertising.
Yahoo to Acquire Startup Polyvore in Shopping-Advertising Push
Yahoo! Inc. is buying shopping-service Polyvore Inc., seeking to improve its online fashion content and boost shopping-related advertising.
Technology
Op-Ed | Your Ads Need Mobile Video
Mary Meeker’s latest Internet Trends report shows mobile video advertising is significantly under-exploited. Fashion brands would be wise to move fast, argues Qasim Mohammad.
Op-Ed | Your Ads Need Mobile Video
Mary Meeker’s latest Internet Trends report shows mobile video advertising is significantly under-exploited. Fashion brands would be wise to move fast, argues Qasim Mohammad.
Marketing
Here's How American Apparel Is Taking Sex Out of Its Ads
After years of criticism over using scandalous photos of young women in its advertising, American Apparel will finally cover up.
Here's How American Apparel Is Taking Sex Out of Its Ads
After years of criticism over using scandalous photos of young women in its advertising, American Apparel will finally cover up.
Marketing
Instagram Takes Steps to Open Platform to Advertisers
Instagram said on Tuesday that it is taking steps to make its ads available to all types of businesses, not just hand-selected brands.
Instagram Takes Steps to Open Platform to Advertisers
Instagram said on Tuesday that it is taking steps to make its ads available to all types of businesses, not just hand-selected brands.
Marketing
Google Says ‘Buy’ Button Coming to Online Advertising Service
Google Inc. plans to unveil a “buy” button for its advertising service, stepping up pressure on rival Amazon.com Inc. as the company moves deeper into online commerce.
Google Says ‘Buy’ Button Coming to Online Advertising Service
Google Inc. plans to unveil a “buy” button for its advertising service, stepping up pressure on rival Amazon.com Inc. as the company moves deeper into online commerce.
The News in Brief
The Independents Acquires Production Studio Smuggler
The global collective has brought film studio Smuggler under its umbrella to bolster its entertainment capabilities.
L’Oréal Steals French Stock Market Crown From LVMH
The cosmetics group became France’s most valuable listed company on Tuesday, the first time since 2017 that a non-luxury company has claimed the top spot at the end of a trading day.
Authentic Brands Targets Creator Economy, Eyes Public Offering
The licensor could pursue an IPO as early as the first half of next year.
Vogue Mexico and Latin America Editor-in-Chief Karla Martinez de Salas to Step Down
The industry veteran is joining Latino-focused media platform Avance Global to establish a new lifestyle brand that will span fashion, design, travel, food, culture and entertainment.
Prada Revamps Milan Flagship to Cater to Top Clients and New Shoppers
The group is hoping the renovated eight-level complex can generate €100 million in annual revenue, chief executive Andrea Guerra told Reuters.
JD Sports Names New North America CEO, Chief Marketing Officer
The sneaker retailer is shaking up its North American leadership as it looks to reverse soft sales and an extended slump in the stock market.
Top Africa Clothes Retailer Pepkor Sinks on Earnings Outlook
Shares in the South African discount clothing retailer fell the most in more than three years, as an expansion into banking weighed on profit forecasts.