Shein Discloses FTC Probe in US, Warns of Significant Payments
According to documents the ultra-fast-fashion company filed in connection with its planned Hong Kong IPO, Shein is cooperating with the investigation and could face significant fines.
advertising
Marketing
BoF Exclusive | New Gucci Ads Point to Step-by-Step Re-Positioning
In a global exclusive, BoF can reveal the first Gucci advertising campaign by new creative director Alessandro Michele, the latest step in the brand’s ambitious repositioning efforts.
BoF Exclusive | New Gucci Ads Point to Step-by-Step Re-Positioning
In a global exclusive, BoF can reveal the first Gucci advertising campaign by new creative director Alessandro Michele, the latest step in the brand’s ambitious repositioning efforts.
Marketing
France Plans to Ban Advertising with Anorexic Models
France's health minister says she supports plans to criminalize the use of advertising with anorexic models in France.
France Plans to Ban Advertising with Anorexic Models
France's health minister says she supports plans to criminalize the use of advertising with anorexic models in France.
Marketing
Apple Revives Gold’s Allure for Young Buyers of Bling
If anyone could make gold jewellery fashionable to Americans and Europeans, it’s Apple Inc.
Apple Revives Gold’s Allure for Young Buyers of Bling
If anyone could make gold jewellery fashionable to Americans and Europeans, it’s Apple Inc.
Marketing
Condé Nast Closes Blog Network NowManifest
BoF has learned that NowManifest, the Condé Nast-owned blog portal that hosted fashion bloggers including Susie Bubble, Anna Dello Russo and BryanBoy, has been shut down.
Condé Nast Closes Blog Network NowManifest
BoF has learned that NowManifest, the Condé Nast-owned blog portal that hosted fashion bloggers including Susie Bubble, Anna Dello Russo and BryanBoy, has been shut down.
Marketing
A Picture Is Worth a Million Likes
Are fashion ads now made entirely for the Web rather than print?
A Picture Is Worth a Million Likes
Are fashion ads now made entirely for the Web rather than print?
Marketing
Top 10 Campaigns of the Season
As this season’s fashion campaigns go head-to-head on social media, a battleground now more important than the pages of print magazines, BoF picks the top 10 campaigns of Spring/Summer 2015.
Top 10 Campaigns of the Season
As this season’s fashion campaigns go head-to-head on social media, a battleground now more important than the pages of print magazines, BoF picks the top 10 campaigns of Spring/Summer 2015.
News & Analysis
Fashion’s Two-Faced Relationship With Age
"While it's one thing to pay lip (and advertising) service to the importance of the mature market, it's another thing entirely to design for it."
Fashion’s Two-Faced Relationship With Age
"While it's one thing to pay lip (and advertising) service to the importance of the mature market, it's another thing entirely to design for it."
Global Markets
East of Eden: How Russia’s Isolationism is Impacting Fashion, Part One — Media
LONDON, United Kingdom — Last month, Russian president Vladimir Putin signed a law that will prohibit foreign individuals or companies from owning
East of Eden: How Russia’s Isolationism is Impacting Fashion, Part One — Media
LONDON, United Kingdom — Last month, Russian president Vladimir Putin signed a law that will prohibit foreign individuals or companies from owning
Creative Class
Hans Feurer: ‘Behind Fashion There Is Always a Dream’
“I love women. I have a lot of respect for women and find them more interesting than men. The person I am drawn to is intelligent, strong and beautiful. Women are the main reason I became a fashion photographer,” says Hans Feurer.
Hans Feurer: ‘Behind Fashion There Is Always a Dream’
“I love women. I have a lot of respect for women and find them more interesting than men. The person I am drawn to is intelligent, strong and beautiful. Women are the main reason I became a fashion photographer,” says Hans Feurer.
Marketing
Catching the Toiletpaper Virus
At Toiletpaper, artist Maurizio Cattelan and photographer Pierpaolo Ferrari are creating provocative, hyperreal imagery that has ‘infected’ fashion with its naughtiness, irony, humour and shock value.
Catching the Toiletpaper Virus
At Toiletpaper, artist Maurizio Cattelan and photographer Pierpaolo Ferrari are creating provocative, hyperreal imagery that has ‘infected’ fashion with its naughtiness, irony, humour and shock value.
Marketing
Puma Returns to Roots in New Campaign
After years of pitching its shoes and clothing to hipsters in bars, bowling alleys and billiard halls, Puma SE is shifting its marketing focus to bona fide athletes.
Puma Returns to Roots in New Campaign
After years of pitching its shoes and clothing to hipsters in bars, bowling alleys and billiard halls, Puma SE is shifting its marketing focus to bona fide athletes.
The News in Brief
Frasers Group Takes a Position in Burberry
The billionaire Mike Ashley’s investment arm disclosed Tuesday it holds an interest worth a potential 4.2 percent of the voting rights in Burberry.
EssilorLuxottica Beats Forecasts, AI Glasses and Myopia Products Drive Growth
The Franco-Italian eyewear maker reported a 15 percent rise in first-half profit, beating expectations, while revenue growth was driven by strong demand for AI-enabled glasses myopia products.
Whoop Names Kyle Leahy Chief Commercial Officer
Leahy joins the wearables brand from Glossier, where she was chief executive for three years.
Chinese Jeweller Laopu Gold’s Shares Drop on Growth Outlook
The jeweller lost $2.1 billion in market value after forecasting first-half 2026 revenue growth of up to 66 percent, a sharp slowdown from last year that unsettled investors in one of China’s most viral consumer brands.
Unilever Lifts Outlook on Strongest Volume Growth in Over A Decade
Unilever upgraded its annual forecast on Tuesday, as consumers reached for brands like Vaseline and Dove despite household budget concerns stemming from the Iran war.
J&J to Pay $5.5 Billion to Settle Talc-Related Cancer Claims
Johnson & Johnson on Monday said it agreed to a $5.5 billion commitment to resolve years of litigation related to claims that its talc products caused ovarian cancer.
Lenzing Closes UK, Austria Sites in Turnaround Bid
The closures are the latest in a series of cost-cutting and refinancing measures at the textile maker, which has faced headwinds from competition in China and India.