Olaplex Names New CEO
Christoph Kaul will succeed Amanda Baldwin, who led the hair care label through its acquisition by Henkel earlier this year.
advertising
Marketing
BoF Exclusive | New Gucci Ads Point to Step-by-Step Re-Positioning
In a global exclusive, BoF can reveal the first Gucci advertising campaign by new creative director Alessandro Michele, the latest step in the brand’s ambitious repositioning efforts.
BoF Exclusive | New Gucci Ads Point to Step-by-Step Re-Positioning
In a global exclusive, BoF can reveal the first Gucci advertising campaign by new creative director Alessandro Michele, the latest step in the brand’s ambitious repositioning efforts.
Marketing
France Plans to Ban Advertising with Anorexic Models
France's health minister says she supports plans to criminalize the use of advertising with anorexic models in France.
France Plans to Ban Advertising with Anorexic Models
France's health minister says she supports plans to criminalize the use of advertising with anorexic models in France.
Marketing
Apple Revives Gold’s Allure for Young Buyers of Bling
If anyone could make gold jewellery fashionable to Americans and Europeans, it’s Apple Inc.
Apple Revives Gold’s Allure for Young Buyers of Bling
If anyone could make gold jewellery fashionable to Americans and Europeans, it’s Apple Inc.
Marketing
Condé Nast Closes Blog Network NowManifest
BoF has learned that NowManifest, the Condé Nast-owned blog portal that hosted fashion bloggers including Susie Bubble, Anna Dello Russo and BryanBoy, has been shut down.
Condé Nast Closes Blog Network NowManifest
BoF has learned that NowManifest, the Condé Nast-owned blog portal that hosted fashion bloggers including Susie Bubble, Anna Dello Russo and BryanBoy, has been shut down.
Marketing
A Picture Is Worth a Million Likes
Are fashion ads now made entirely for the Web rather than print?
A Picture Is Worth a Million Likes
Are fashion ads now made entirely for the Web rather than print?
Marketing
Top 10 Campaigns of the Season
As this season’s fashion campaigns go head-to-head on social media, a battleground now more important than the pages of print magazines, BoF picks the top 10 campaigns of Spring/Summer 2015.
Top 10 Campaigns of the Season
As this season’s fashion campaigns go head-to-head on social media, a battleground now more important than the pages of print magazines, BoF picks the top 10 campaigns of Spring/Summer 2015.
News & Analysis
Fashion’s Two-Faced Relationship With Age
"While it's one thing to pay lip (and advertising) service to the importance of the mature market, it's another thing entirely to design for it."
Fashion’s Two-Faced Relationship With Age
"While it's one thing to pay lip (and advertising) service to the importance of the mature market, it's another thing entirely to design for it."
Global Markets
East of Eden: How Russia’s Isolationism is Impacting Fashion, Part One — Media
LONDON, United Kingdom — Last month, Russian president Vladimir Putin signed a law that will prohibit foreign individuals or companies from owning
East of Eden: How Russia’s Isolationism is Impacting Fashion, Part One — Media
LONDON, United Kingdom — Last month, Russian president Vladimir Putin signed a law that will prohibit foreign individuals or companies from owning
Creative Class
Hans Feurer: ‘Behind Fashion There Is Always a Dream’
“I love women. I have a lot of respect for women and find them more interesting than men. The person I am drawn to is intelligent, strong and beautiful. Women are the main reason I became a fashion photographer,” says Hans Feurer.
Hans Feurer: ‘Behind Fashion There Is Always a Dream’
“I love women. I have a lot of respect for women and find them more interesting than men. The person I am drawn to is intelligent, strong and beautiful. Women are the main reason I became a fashion photographer,” says Hans Feurer.
Marketing
Catching the Toiletpaper Virus
At Toiletpaper, artist Maurizio Cattelan and photographer Pierpaolo Ferrari are creating provocative, hyperreal imagery that has ‘infected’ fashion with its naughtiness, irony, humour and shock value.
Catching the Toiletpaper Virus
At Toiletpaper, artist Maurizio Cattelan and photographer Pierpaolo Ferrari are creating provocative, hyperreal imagery that has ‘infected’ fashion with its naughtiness, irony, humour and shock value.
Marketing
Puma Returns to Roots in New Campaign
After years of pitching its shoes and clothing to hipsters in bars, bowling alleys and billiard halls, Puma SE is shifting its marketing focus to bona fide athletes.
Puma Returns to Roots in New Campaign
After years of pitching its shoes and clothing to hipsters in bars, bowling alleys and billiard halls, Puma SE is shifting its marketing focus to bona fide athletes.
The News in Brief
Perelel Expands C-Suite, Tapping Rare Beauty’s CMO
Known for its prenatal vitamins, the wellness label has hired Rare Beauty's Ashley Murphy as its chief marketing officer, while Anjelika Temple moves into the chief creative officer role.
Swiss Watch Exports Grow for Fourth Month, Overcoming US Slump
Exports in August were buoyed by China and Japan, despite a sharp decline in shipments to the US.
Alexandre Arnault Joins Nike’s Board of Directors
The LVMH executive joins Nike’s board as the sportswear giant prepares to be removed from the S&P 100 index after nearly two decades.
Matthieu Blazy, Sarah Burton, Haider Ackermann Among Nominees for BFC Designer of the Year
The Fashion Awards ceremony, set for Nov. 30, will also recognise the BFC’s second Vanguard award recipient, recognising emerging British design talent.
Supergoop Announces Chief Commercial Officer
The sunscreen label has appointed former Coty executive Jamie Parker to the newly created role as it gears up to become a “global skin health company.”
Mytheresa Owner’s Sales Rise as Ultra Wealthy Keep Shopping
LuxExperience posted a rise in sales as the luxury multibrand platform’s strategy of catering to the ultra wealthy helped it navigate a difficult environment for high-end fashion.
The Independents Acquires Production Studio Smuggler
The global collective has brought film studio Smuggler under its umbrella to bolster its entertainment capabilities.