The Independents Acquires Production Studio Smuggler
The global collective has brought film studio Smuggler under its umbrella to bolster its entertainment capabilities.
advertising
Marketing
Brands Seek Olympics Gold in New Advertising Playing Field
Dozens of major companies and specialty brands that are not official Olympics sponsors have applied to run advertising campaigns featuring athletes ahead of the Rio 2016 Olympic Games, taking advantage of new rules that are shaking up the business of marketing surrounding the event.
Brands Seek Olympics Gold in New Advertising Playing Field
Dozens of major companies and specialty brands that are not official Olympics sponsors have applied to run advertising campaigns featuring athletes ahead of the Rio 2016 Olympic Games, taking advantage of new rules that are shaking up the business of marketing surrounding the event.
Marketing
How REI’s Stop-Shopping Campaign Brings in More Shoppers
A campaign from Recreational Equipment Inc. urging people to stop shopping and start hiking appears to have led to ... well, a lot more shopping. No word yet on an uptick in hiking.
How REI’s Stop-Shopping Campaign Brings in More Shoppers
A campaign from Recreational Equipment Inc. urging people to stop shopping and start hiking appears to have led to ... well, a lot more shopping. No word yet on an uptick in hiking.
Marketing
Nike Suspends Ties With Sharapova After She Fails Drug Test
Nike Inc. has suspended ties with Maria Sharapova after she failed a drug test at the Australian Open.
Nike Suspends Ties With Sharapova After She Fails Drug Test
Nike Inc. has suspended ties with Maria Sharapova after she failed a drug test at the Australian Open.
Marketing
Forty Years After Pele, Under Armour Sponsors New York Cosmos
Under Armour Inc. has agreed to become a sponsor of the New York Cosmos, a North American Soccer League franchise best known for Pele’s stint with the team in the 1970s.
Forty Years After Pele, Under Armour Sponsors New York Cosmos
Under Armour Inc. has agreed to become a sponsor of the New York Cosmos, a North American Soccer League franchise best known for Pele’s stint with the team in the 1970s.
Marketing
Christopher Simmonds: 'I Think People Get the Message on Gucci Now'
The art director behind Gucci’s latest campaigns tells BoF about working with Alessandro Michele and why designers are not the only ones suffering under the current fashion system.
Christopher Simmonds: 'I Think People Get the Message on Gucci Now'
The art director behind Gucci’s latest campaigns tells BoF about working with Alessandro Michele and why designers are not the only ones suffering under the current fashion system.
Marketing
How Newspaper Supplements Took On Fashion Magazines
While commercial success among fashion magazines is uneven, supplements are a steady oasis of profitability. How are they doing it?
How Newspaper Supplements Took On Fashion Magazines
While commercial success among fashion magazines is uneven, supplements are a steady oasis of profitability. How are they doing it?
Marketing
Kendall Jenner Sues Skin Care Company for $10 Million over Ad
Kendall Jenner, the model and a star of reality TV show, is suing a skin care company for at least $10 million, saying it used her photo in advertisements for acne laser treatment without permission.
Kendall Jenner Sues Skin Care Company for $10 Million over Ad
Kendall Jenner, the model and a star of reality TV show, is suing a skin care company for at least $10 million, saying it used her photo in advertisements for acne laser treatment without permission.
Marketing
Skechers Extends Deal With Marathoner Meb Keflezighi to 2023
Meb Keflezighi will be running many more miles in Skechers, as the American marathoner agreed to an extension of his contract with Skechers Performance through 2023.
Skechers Extends Deal With Marathoner Meb Keflezighi to 2023
Meb Keflezighi will be running many more miles in Skechers, as the American marathoner agreed to an extension of his contract with Skechers Performance through 2023.
Marketing
BoF Exclusive | Marc Jacobs Speaks on ‘My America’ Campaign
The designer talks casting, Instagram and working with chief executive Sebastian Suhl to take the company to the next level.
BoF Exclusive | Marc Jacobs Speaks on ‘My America’ Campaign
The designer talks casting, Instagram and working with chief executive Sebastian Suhl to take the company to the next level.
Marketing
Top 10 Campaigns of the Season
This season, a CGI gaming goddess takes on the three original Supers and the East African savanna vies with the Berlin skyline for best backdrop. BoF brings you the Top 10 campaigns of the season.
Top 10 Campaigns of the Season
This season, a CGI gaming goddess takes on the three original Supers and the East African savanna vies with the Berlin skyline for best backdrop. BoF brings you the Top 10 campaigns of the season.
Marketing
Trey Laird, Master of the American Brand
The creative director and founder of Laird + Partners talks to BoF about crafting brand communications for a slew of major fashion clients, from Tom Ford to Gap.
Trey Laird, Master of the American Brand
The creative director and founder of Laird + Partners talks to BoF about crafting brand communications for a slew of major fashion clients, from Tom Ford to Gap.
Marketing
Japan Tennis Ace Nishikori Said to Renew Uniqlo Endorsement Deal
Japanese tennis star Kei Nishikori renewed his endorsement deal with Fast Retailing Co.’s Uniqlo clothing brand, according to two people familiar with the agreement.
Japan Tennis Ace Nishikori Said to Renew Uniqlo Endorsement Deal
Japanese tennis star Kei Nishikori renewed his endorsement deal with Fast Retailing Co.’s Uniqlo clothing brand, according to two people familiar with the agreement.
The News in Brief
L’Oréal Steals French Stock Market Crown From LVMH
The cosmetics group became France’s most valuable listed company on Tuesday, the first time since 2017 that a non-luxury company has claimed the top spot at the end of a trading day.
Authentic Brands Targets Creator Economy, Eyes Public Offering
The licensor could pursue an IPO as early as the first half of next year.
Vogue Mexico and Latin America Editor-in-Chief Karla Martinez de Salas to Step Down
The industry veteran is joining Latino-focused media platform Avance Global to establish a new lifestyle brand that will span fashion, design, travel, food, culture and entertainment.
Prada Revamps Milan Flagship to Cater to Top Clients and New Shoppers
The group is hoping the renovated eight-level complex can generate €100 million in annual revenue, chief executive Andrea Guerra told Reuters.
JD Sports Names New North America CEO, Chief Marketing Officer
The sneaker retailer is shaking up its North American leadership as it looks to reverse soft sales and an extended slump in the stock market.
Top Africa Clothes Retailer Pepkor Sinks on Earnings Outlook
Shares in the South African discount clothing retailer fell the most in more than three years, as an expansion into banking weighed on profit forecasts.
Kimberly-Clark Prepares Asset Sales to Win EU Nod for Kenvue Deal
The US consumer goods giant is preparing concessions to address EU antitrust concerns about its bid for Tylenol maker Kenvue that could help it win approval for the $40 billion deal, sources told Reuters.