The Independents Acquires Production Studio Smuggler
The global collective has brought film studio Smuggler under its umbrella to bolster its entertainment capabilities.
advertising
Marketing
Intentionally or Not, Big Brands Help Fund Fake News
Because many of their ads are placed on websites by computer algorithms, it's not always easy for these companies to steer them away from sites they find objectionable.
Intentionally or Not, Big Brands Help Fund Fake News
Because many of their ads are placed on websites by computer algorithms, it's not always easy for these companies to steer them away from sites they find objectionable.
Marketing
As Condé Nast Restructures Business Side, What's Next?
Newly installed chief business officer Jim Norton makes sweeping changes to the company's business side as rumours swirl that the Condé Nast business is being readied for a sale.
As Condé Nast Restructures Business Side, What's Next?
Newly installed chief business officer Jim Norton makes sweeping changes to the company's business side as rumours swirl that the Condé Nast business is being readied for a sale.
China
The China Edit | China's New Couture, Alibaba CEO Says Trade War Unlikely
This week, new Chinese couturiers make their debut in Paris, and Alibaba's Jack Ma says the possibility of a trade war are slim.
The China Edit | China's New Couture, Alibaba CEO Says Trade War Unlikely
This week, new Chinese couturiers make their debut in Paris, and Alibaba's Jack Ma says the possibility of a trade war are slim.
China
The China Edit | Alibaba and Louis Vuitton Form Anti-Counterfeit League, Burberry's Chinese Pop Idol
This week, Alibaba announces an anti-counterfeit partnership with 20 global consumer brands, and Burberry taps Chinese pop star Kris Wu to win over Chinese shoppers.
The China Edit | Alibaba and Louis Vuitton Form Anti-Counterfeit League, Burberry's Chinese Pop Idol
This week, Alibaba announces an anti-counterfeit partnership with 20 global consumer brands, and Burberry taps Chinese pop star Kris Wu to win over Chinese shoppers.
Marketing
Miuccia Prada: 'You Have to Put More of Yourself Out There'
As Prada unveils an ambitious new advertising strategy, Miuccia Prada tells Tim Blanks about the thought process behind her company's new public identity.
Miuccia Prada: 'You Have to Put More of Yourself Out There'
As Prada unveils an ambitious new advertising strategy, Miuccia Prada tells Tim Blanks about the thought process behind her company's new public identity.
Marketing
Op-Ed | King Content: Monster or Hero?
Clients, advertisers and publishers are facing the biggest ‘Content’ opportunity there’s ever been — but they need to act fast, as the consumer is running out the door, argues Dylan Jones, editor-in-chief of GQ Style.
Op-Ed | King Content: Monster or Hero?
Clients, advertisers and publishers are facing the biggest ‘Content’ opportunity there’s ever been — but they need to act fast, as the consumer is running out the door, argues Dylan Jones, editor-in-chief of GQ Style.
Marketing
Gucci Among World’s Hottest Fashion Brands, While Prada Cools
Gucci, Louis Vuitton and Chanel are among fashion's ‘hottest’ luxury brands, earning editorial coverage that matches or exceeds their print advertising spend.
Gucci Among World’s Hottest Fashion Brands, While Prada Cools
Gucci, Louis Vuitton and Chanel are among fashion's ‘hottest’ luxury brands, earning editorial coverage that matches or exceeds their print advertising spend.
Marketing
10 Campaigns of Autumn/Winter 2016
The Autumn/Winter 2016 campaign season could represent a notable turning point in the use of digital-native techniques in campaign imagery.
10 Campaigns of Autumn/Winter 2016
The Autumn/Winter 2016 campaign season could represent a notable turning point in the use of digital-native techniques in campaign imagery.
Marketing
BoF Exclusive | Justin O’Shea Enlists Metallica For Brioni’s Radical Repositioning
Rock band Metallica are the stars of Brioni’s first advertising campaign under creative director Justin O'Shea, reflecting a radical, masculine repositioning for the Kering-owned men’s luxury label.
BoF Exclusive | Justin O’Shea Enlists Metallica For Brioni’s Radical Repositioning
Rock band Metallica are the stars of Brioni’s first advertising campaign under creative director Justin O'Shea, reflecting a radical, masculine repositioning for the Kering-owned men’s luxury label.
Marketing
The Art of Disclosure: Fashion’s Influence Economy and the FTC
As the importance of native advertising continues to grow, are brands and digital influencers coming clean with consumers about the deals that power fashion’s influence economy?
The Art of Disclosure: Fashion’s Influence Economy and the FTC
As the importance of native advertising continues to grow, are brands and digital influencers coming clean with consumers about the deals that power fashion’s influence economy?
Technology
Bits & Bytes | Google Shopping Ads, Condé Nast Launches Beauty Network
Bits and Bytes is a weekly roundup of the most important news in the fast evolving fashion-tech space.
Bits & Bytes | Google Shopping Ads, Condé Nast Launches Beauty Network
Bits and Bytes is a weekly roundup of the most important news in the fast evolving fashion-tech space.
Marketing
Calvin Klein Photographer 'Really Happy' with Racy Campaign
The fashion photographer behind Calvin Klein's racy new ad campaign isn't bothered by the social media firestorm it has sparked.
Calvin Klein Photographer 'Really Happy' with Racy Campaign
The fashion photographer behind Calvin Klein's racy new ad campaign isn't bothered by the social media firestorm it has sparked.
The News in Brief
L’Oréal Steals French Stock Market Crown From LVMH
The cosmetics group became France’s most valuable listed company on Tuesday, the first time since 2017 that a non-luxury company has claimed the top spot at the end of a trading day.
Authentic Brands Targets Creator Economy, Eyes Public Offering
The licensor could pursue an IPO as early as the first half of next year.
Vogue Mexico and Latin America Editor-in-Chief Karla Martinez de Salas to Step Down
The industry veteran is joining Latino-focused media platform Avance Global to establish a new lifestyle brand that will span fashion, design, travel, food, culture and entertainment.
Prada Revamps Milan Flagship to Cater to Top Clients and New Shoppers
The group is hoping the renovated eight-level complex can generate €100 million in annual revenue, chief executive Andrea Guerra told Reuters.
JD Sports Names New North America CEO, Chief Marketing Officer
The sneaker retailer is shaking up its North American leadership as it looks to reverse soft sales and an extended slump in the stock market.
Top Africa Clothes Retailer Pepkor Sinks on Earnings Outlook
Shares in the South African discount clothing retailer fell the most in more than three years, as an expansion into banking weighed on profit forecasts.
Kimberly-Clark Prepares Asset Sales to Win EU Nod for Kenvue Deal
The US consumer goods giant is preparing concessions to address EU antitrust concerns about its bid for Tylenol maker Kenvue that could help it win approval for the $40 billion deal, sources told Reuters.