L’Oréal Steals French Stock Market Crown From LVMH
The cosmetics group became France’s most valuable listed company on Tuesday, the first time since 2017 that a non-luxury company has claimed the top spot at the end of a trading day.
advertising
Marketing
Kendall Jenner Pepsi Ad Draws Outrage
The latest ad from the soft drinks company drew immediate criticism on Twitter, with civil rights advocates saying it trivialised recent street unrest across the United States.
Kendall Jenner Pepsi Ad Draws Outrage
The latest ad from the soft drinks company drew immediate criticism on Twitter, with civil rights advocates saying it trivialised recent street unrest across the United States.
Marketing
News Bites | SoulCycle Reveals Laird+Partners Campaign, Balmain Appoints New CEO
In today's News Bites, SoulCycle reveals its first ever campaign by Trey Laird and Balmain appoints a former Valentino executive as its new CEO.
News Bites | SoulCycle Reveals Laird+Partners Campaign, Balmain Appoints New CEO
In today's News Bites, SoulCycle reveals its first ever campaign by Trey Laird and Balmain appoints a former Valentino executive as its new CEO.
Marketing
Turkey Restricts Elle Magazine to Over-18s, Citing Lewd Content
The restrictions are being imposed after some articles and photos in the March issue were deemed to be injurious to the morality of children under the age of 18.
Turkey Restricts Elle Magazine to Over-18s, Citing Lewd Content
The restrictions are being imposed after some articles and photos in the March issue were deemed to be injurious to the morality of children under the age of 18.
Marketing
Online Advertisers Sign Up to Better Standards
The Coalition for Better Ads said it was publishing the voluntary standards after a study in which more than 25,000 web surfers and mobile phone users rated ads.
Online Advertisers Sign Up to Better Standards
The Coalition for Better Ads said it was publishing the voluntary standards after a study in which more than 25,000 web surfers and mobile phone users rated ads.
Marketing
Vogue Arabia Launches With Bold Mission and Style
Vogue Arabia's strongest foothold is in the oil-rich countries of the Arabian Peninsula, where modern malls and a growing art scene are part of a wider push to get in on the multi-billion-dollar-a-year global fashion industry.
Vogue Arabia Launches With Bold Mission and Style
Vogue Arabia's strongest foothold is in the oil-rich countries of the Arabian Peninsula, where modern malls and a growing art scene are part of a wider push to get in on the multi-billion-dollar-a-year global fashion industry.
Marketing
Conde Nast to Package Digital Ad Inventory With Others
The move is part of a wider trend that has forced media companies that previously competed for ad dollars to work together to offer advertisers larger scale than each would be able to their own.
Conde Nast to Package Digital Ad Inventory With Others
The move is part of a wider trend that has forced media companies that previously competed for ad dollars to work together to offer advertisers larger scale than each would be able to their own.
Marketing
Top 10 Campaigns of the Season
Novel commercial tie-ups and striking imagery distinguished the best fashion campaigns of the season.
Top 10 Campaigns of the Season
Novel commercial tie-ups and striking imagery distinguished the best fashion campaigns of the season.
Marketing
Women in Nike Ad Strikes Nerve in Arab World
Within 48 hours the video was shared 75,000 times on Twitter and viewed almost 400,000 times on YouTube.
Women in Nike Ad Strikes Nerve in Arab World
Within 48 hours the video was shared 75,000 times on Twitter and viewed almost 400,000 times on YouTube.
News & Analysis
Why Snapchat Misses the Influencer Mark, For Now
"Given that nearly two-thirds of users skip ads on Snapchat, agency executives think that it should take a page from the likes of YouTube and
Why Snapchat Misses the Influencer Mark, For Now
"Given that nearly two-thirds of users skip ads on Snapchat, agency executives think that it should take a page from the likes of YouTube and
News & Analysis
Super Bowl Sunday Was a Breakthrough Moment for Companies Opposing Trump
"Advertisements celebrating immigrants and a fiery amicus brief were the latest in a series of humbling setbacks for the Trump administration."
Super Bowl Sunday Was a Breakthrough Moment for Companies Opposing Trump
"Advertisements celebrating immigrants and a fiery amicus brief were the latest in a series of humbling setbacks for the Trump administration."
News & Analysis
Escapism Reigns In Super Bowl Commercials, but Politics Proves Inescapable
"Advertisers were willing to pay, on average, about $5 million for 30-second spots during the Super Bowl — and even more in promotional costs to
Escapism Reigns In Super Bowl Commercials, but Politics Proves Inescapable
"Advertisers were willing to pay, on average, about $5 million for 30-second spots during the Super Bowl — and even more in promotional costs to
Marketing
Behind Gucci’s All-Black Campaign Teaser
Recently released ‘audition videos’ for Gucci’s next ad campaign reveal a cast of nine black models, a significant shift for a brand that once got ‘two thumbs down for diversity.’
Behind Gucci’s All-Black Campaign Teaser
Recently released ‘audition videos’ for Gucci’s next ad campaign reveal a cast of nine black models, a significant shift for a brand that once got ‘two thumbs down for diversity.’
The News in Brief
Authentic Brands Targets Creator Economy, Eyes Public Offering
The licensor could pursue an IPO as early as the first half of next year.
Vogue Mexico and Latin America Editor-in-Chief Karla Martinez de Salas to Step Down
The industry veteran is joining Latino-focused media platform Avance Global to establish a new lifestyle brand that will span fashion, design, travel, food, culture and entertainment.
Prada Revamps Milan Flagship to Cater to Top Clients and New Shoppers
The group is hoping the renovated eight-level complex can generate €100 million in annual revenue, chief executive Andrea Guerra told Reuters.
JD Sports Names New North America CEO, Chief Marketing Officer
The sneaker retailer is shaking up its North American leadership as it looks to reverse soft sales and an extended slump in the stock market.
Top Africa Clothes Retailer Pepkor Sinks on Earnings Outlook
Shares in the South African discount clothing retailer fell the most in more than three years, as an expansion into banking weighed on profit forecasts.
Kimberly-Clark Prepares Asset Sales to Win EU Nod for Kenvue Deal
The US consumer goods giant is preparing concessions to address EU antitrust concerns about its bid for Tylenol maker Kenvue that could help it win approval for the $40 billion deal, sources told Reuters.
Kevin.Murphy Appoints New CEO
The Australian hair care brand has named Elisa Fischer its new global chief executive as it looks to push deeper into international markets.