Skip to main content
BoF Logo

Agenda-setting intelligence, analysis and advice for the global fashion community.

At The Row, Present and Correct

Precise execution is the name of the game for Ashley and Mary-Kate Olsen and this season’s presentation once again confirmed they are winning.
The Row Spring/Summer 2018 | Source: Courtesy
By
  • Lauren Sherman
PREFER BoF ON GOOGLE

NEW YORK, United States — Precise execution is the name of the game for Ashley and Mary-Kate Olsen and this season's presentation once again confirmed that they are winning. Guests were invited into the Carlyle Hotel's muraled Bemelmans Bar, where each table was stacked with a tiered pastry tray and slim white matchboxes embossed with "The Row" and the address of their East 71st Street store. Models moved through the space quite deliberately, stopping now and again in front a cluster of tables to make it possible to take a longer look.

The designers' season-over-season progression was illustrated best in their narrow, elongated silhouettes, which were more sculpted and molded, like a double-face waistcoat dress, or a trench made of ultra thin, almost crushable leather. It was all styled back to their signature plimsoll in black and white, the name scribbled delicately on the outward facing side of the shoe.

While their monk-like fraying-edge gowns are elegant, one icy blue number, its collar strung together with a tubular bow covered in ruby red satin — and another hooded with a layer of chain mail — showed that they could take their ideas for evening further.

Where the designers really succeeded this season was in day wear. One of best looks was an elevated painter pant that hit the hip bone. Paired with a ribbed white tank, it hinted at fashion's future: a shift away from the high, cinched waists that have dominated the zeitgeist for so many seasons. Sometimes minimal can be directional, too, especially when it’s done just right.

In This Article

© 2026 The Business of Fashion. All rights reserved. For more information read our Terms & Conditions

Loading recommended reads…

Latest News & Analysis
Unrivalled, world class journalism across fashion, luxury and beauty industries.

Can Jonathan Saunders Spark a Kate Spade Revival?

Saunders, the brand’s first creative director in five years and a skilled colourist, promises to give Kate Spade the clarity it has long lacked. Now, Tapestry must apply the same long-term brand-building discipline that fueled Coach’s success.


VIEW MORE
Agenda-setting intelligence, analysis and advice for the global fashion community.
CONNECT WITH US ON
The State of Fashion - Face to Face with Luxury Clients - Discover what luxury clients want today