Silvia Braz

Silvia Braz is a content creator and entrepreneur known for combining her glamorous style with relatable glimpses of everyday life that resonate with both affluent and aspirational Brazilian women. By 2026, Braz had amassed 2.2 million Instagram followers and worked with global luxury names including Tiffany & Co., Valentino, Gucci and Prada, alongside beauty brands and Brazilian retailers such as JHSF’s luxury mall Cidade Jardim.

Her 2026 capsule collection with Riachuelo, one of Brazil’s largest high-street fashion retailers, became an immediate commercial hit, while she continued her collaboration with footwear giant Arezzo. Braz has appeared on the covers of the local editions of Vogue, Harper’s Bazaar and Elle as well as several international titles. Through her YouTube series The Braz, she offers an intimate, spontaneous glimpse into her globetrotting life in fashion.

A lawyer by training, Braz chose an unconventional path to the fashion industry. Originally from Rio de Janeiro state, she launched the lifestyle blog Maria Sofia in 2010 while raising her family in Minas Gerais. Her mix of polished yet wearable styles and informal dispatches on travel, food, interiors and life with her daughters struck a chord with Brazilian women, turning her blog into a business. As her profile grew, she went from covering Fashion Rio and São Paulo Fashion Week to sitting front row at major luxury shows in Paris, Milan and New York and appearing on red carpets at the Cannes and Venice film festivals.