Hailey Bieber
Founder, Chief Creative Officer & Head of Innovation, Rhode
The global style authority, whose minimalist, street-chic aesthetic, modeling career and Rhode skincare brand, have established her as the face of quiet luxury and modern fashion culture.
Hailey Bieber is a model, media personality, and the founder, chief executive and head of innovation of the beauty brand Rhode, which was acquired for $1 billion by E.l.f. Cosmetics in 2025.
Born Hailey Rhode Baldwin on November 22, 1996, in Tucson, Arizona, Bieber started modeling at age 15, signing first with Ford Models and later joining IMG. She has appeared in campaigns for brands such as Guess, Ralph Lauren, Tommy Hilfiger, Moschino and walked international runways.
In June 2022, Bieber launched the skincare line Rhode. Within 11 days the brand earned $10 million in sales, and Rhode drove a total of $212 million in net sales in the 12 months ended March 31, 2025. In May 2025, E.l.f. Beauty agreed to acquire Rhode in a deal valued at $1 billion; Bieber will stay on as chief creative officer and head of innovation. Rhode is especially popular among Gen-Z and Millennials, with viral products like its Peptide Lip Tint helping shape current beauty trends.
Alongside her entrepreneurial achievements, Bieber remains a cultural influencer. Vogue recently highlighted her “tan-maxxing” fashion presence and features her ongoing beauty philosophy — favouring a subtle, “less is more” skincare approach. She’s also received awards, including Beauty Inc Newcomer of the Year (2022), Forbes 30 Under 30 (2023), Inc's Female Founders List (2024) and Front Row’s Beauty Innovator of the Year (2025).
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E.l.f. Beauty Signals Caution Despite Rhode-Driven Growth
The US beauty conglomerate tempered its outlook for 2026, despite 25 percent growth last year led by Hailey Bieber’s beauty label Rhode.
E.l.f. Beauty Signals Caution Despite Rhode-Driven Growth
The US beauty conglomerate tempered its outlook for 2026, despite 25 percent growth last year led by Hailey Bieber’s beauty label Rhode.
The Beauty Brands That Won Coachella
While Coachella’s official sponsors ranked high on visibility in the 'clout Olympics,' Rhode’s off-site festival had the most impact, according to data analysis.
The Beauty Brands That Won Coachella
While Coachella’s official sponsors ranked high on visibility in the 'clout Olympics,' Rhode’s off-site festival had the most impact, according to data analysis.
Can Scents Be Supplements?
Niche scent house Initio Parfums Privés is in the business of triggering joy with a brand new offering of functional fragrances, as a number of other perfume labels also use neuroscience as a niche.
Can Scents Be Supplements?
Niche scent house Initio Parfums Privés is in the business of triggering joy with a brand new offering of functional fragrances, as a number of other perfume labels also use neuroscience as a niche.
Clean Beauty’s Quiet Comeback
Credo Beauty has added stylish clean makeup brand Saie to its portfolio, as the category enters a mature, results-driven era.
Clean Beauty’s Quiet Comeback
Credo Beauty has added stylish clean makeup brand Saie to its portfolio, as the category enters a mature, results-driven era.
Inside Hailey Bieber’s Global Rhode Show
This week, I chat with beauty’s buzziest figure, Hailey Bieber, as she brings her brand to Australia and New Zealand.
Inside Hailey Bieber’s Global Rhode Show
This week, I chat with beauty’s buzziest figure, Hailey Bieber, as she brings her brand to Australia and New Zealand.
The Best of BoF 2025: Deals, Deals, Deals
After a year of stagnancy, the beauty deals pipeline unfroze in 2025, with some of the buzziest brands finding new homes in blockbuster deals.
The Best of BoF 2025: Deals, Deals, Deals
After a year of stagnancy, the beauty deals pipeline unfroze in 2025, with some of the buzziest brands finding new homes in blockbuster deals.
Revolve Invented Influencer Marketing as We Know It. Now It’s Pulling Back.
The brand’s scaled-back Revolve Festival points to a new direction in its signature influencer marketing approach.
Revolve Invented Influencer Marketing as We Know It. Now It’s Pulling Back.
The brand’s scaled-back Revolve Festival points to a new direction in its signature influencer marketing approach.
Kosas Masters the Art of Reinvention
First with Gwyneth Paltrow and now with TikTok’s Gen-Z beauty queens, Kosas has charted a course to growth through rebranding, new products and customer base expansion.
Kosas Masters the Art of Reinvention
First with Gwyneth Paltrow and now with TikTok’s Gen-Z beauty queens, Kosas has charted a course to growth through rebranding, new products and customer base expansion.
The Biggest Beauty Trends to Watch in 2024
TikTok trends and buzzy influencer recommendations continue to be the ultimate sources of beauty lovers’ purchase of makeup, skincare and hair care.
The Biggest Beauty Trends to Watch in 2024
TikTok trends and buzzy influencer recommendations continue to be the ultimate sources of beauty lovers’ purchase of makeup, skincare and hair care.
Checking In on Instagram’s Threads
Usage is creeping back up, but many of the biggest beauty and fashion brands and influencers are still taking a wait-and-see approach to the platform.
Checking In on Instagram’s Threads
Usage is creeping back up, but many of the biggest beauty and fashion brands and influencers are still taking a wait-and-see approach to the platform.
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The people shaping the global fashion industry, curated by the editors of The Business of Fashion, based on nominations and on-the-ground intelligence from around the world.
