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Demna

Creative Director, Gucci

The former longtime Balenciaga artistic director is now tasked with restoring the Gucci brand.

Demna
Fashion Week

The BoF Podcast: A Fashion Month Unlike Any Other

As wildfires swept across Australia and the coronavirus spread across the globe, Imran Amed and Tim Blanks reflect on how the world’s uncertainties have informed the Autumn/Winter 2020 season.


Fashion Week

Top 10 Shows of the Season

After a fashion month where designers embraced contradictions, BoF's editors pick the top ten shows of the season.


Fashion Week

Fashion’s New Outlook on 2020

Six takeaways from Paris Fashion Week, where everything from the coronavirus to end-times fashion changed the conversation we'll be having for the rest of the year.


Fashion Week

In Paris, the Pleasure of the Apocalypse

It was a strangely energetic season, full of both angst and elation, reports Angelo Flaccavento.


Fashion Week

At Balenciaga, Branding the Apocalypse

The label’s signatures were paraded under a low-hung ceiling showing boiling heavens, rushing floods, a temporarily reassuring vision of Planet Earth and then… total eclipse.


Retail

What Happened to Hood By Air?

Shayne Oliver speaks to BoF about the rise and fall of Hood By Air, how the American fashion system thwarts creativity and his plans to relaunch his brand.


Sustainability

As Climate Crisis Hits Tipping Point, Fashion Comes to Davos. Is It Enough?

Leaders from big fashion brands descended on the World Economic Forum for the first time with the climate crisis top of mind. But the elephant in the room was the fundamental tension between sustainability and growth.


Luxury

Why Balenciaga's Next Big Drop Is Haute Couture

Creative Director Demna Gvasalia's meme-worthy designs have propelled Balenciaga to over $1 billion in sales. What's motivating the move further upmarket?


Fashion Week

How Far Does Hype Go?

Some of fashion’s most-hyped labels are facing a moment of truth.


Luxury

What Will Vetements Be Like Without Demna?

This week, everyone will be talking about the men's shows at Paris Fashion Week, an agreement to end the US-China trade war and Fenty Beauty's first mascara. Get your BoF Professional Cheat Sheet.


What is The BoF 500?

The people shaping the global fashion industry, curated by the editors of The Business of Fashion, based on nominations and on-the-ground intelligence from around the world.

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