Demna
Creative Director, Gucci
The former longtime Balenciaga artistic director is now tasked with restoring the Gucci brand.


The BoF Podcast: A Fashion Month Unlike Any Other
As wildfires swept across Australia and the coronavirus spread across the globe, Imran Amed and Tim Blanks reflect on how the world’s uncertainties have informed the Autumn/Winter 2020 season.

Top 10 Shows of the Season
After a fashion month where designers embraced contradictions, BoF's editors pick the top ten shows of the season.

Fashion’s New Outlook on 2020
Six takeaways from Paris Fashion Week, where everything from the coronavirus to end-times fashion changed the conversation we'll be having for the rest of the year.

In Paris, the Pleasure of the Apocalypse
It was a strangely energetic season, full of both angst and elation, reports Angelo Flaccavento.

At Balenciaga, Branding the Apocalypse
The label’s signatures were paraded under a low-hung ceiling showing boiling heavens, rushing floods, a temporarily reassuring vision of Planet Earth and then… total eclipse.

What Happened to Hood By Air?
Shayne Oliver speaks to BoF about the rise and fall of Hood By Air, how the American fashion system thwarts creativity and his plans to relaunch his brand.

As Climate Crisis Hits Tipping Point, Fashion Comes to Davos. Is It Enough?
Leaders from big fashion brands descended on the World Economic Forum for the first time with the climate crisis top of mind. But the elephant in the room was the fundamental tension between sustainability and growth.

Why Balenciaga's Next Big Drop Is Haute Couture
Creative Director Demna Gvasalia's meme-worthy designs have propelled Balenciaga to over $1 billion in sales. What's motivating the move further upmarket?


What Will Vetements Be Like Without Demna?
This week, everyone will be talking about the men's shows at Paris Fashion Week, an agreement to end the US-China trade war and Fenty Beauty's first mascara. Get your BoF Professional Cheat Sheet.
What is The BoF 500?
The people shaping the global fashion industry, curated by the editors of The Business of Fashion, based on nominations and on-the-ground intelligence from around the world.




