Demna
Creative Director, Gucci
The former longtime Balenciaga artistic director is now tasked with restoring the Gucci brand.


Designers to Watch in 2020
These under-the-radar names have made a big impact playing second-fiddle to some of the industry’s top talents. Who is poised for a starring role?

Can Balenciaga Become a Megabrand?
How long can designer Demna Gvasalia keep the meme-able hits coming? As Balenciaga crosses the billion-euro sales mark, Chief Executive Cédric Charbit speaks exclusively to BoF about the past, present and future of the Kering-owned house.

Tiffany Under the Microscope
This week, everyone will be talking about Tiffany's last set of earnings as a public company, Dior Men’s in Miami, Chanel’s Métiers d’Art show and The Fashion Awards in London. Get your BoF Professional Cheat Sheet.

The Battle for Collectable and Rare Fashion Heats Up
Museum-worthy couture is now being chased by everyone from private collectors to secondhand retailers, and prices are ballooning.

Top 10 Shows of the Season
After a fashion month punctuated with true fashion moments, BoF's editors pick the top ten shows of the season.

The Verdict on Paris Fashion Week
Sustainability and 70s Parisian chic loomed over a week punctuated by genuine fashion moments at Dries Van Noten, Rick Owens and Balenciaga.

Revolution in the Air at Balenciaga
Demna Gvasalia's latest collection felt like a forensic analysis of the corrupting nature of power itself, rippling out through the worlds of those that have it and those that don’t.

What’s Off-White Without Virgil?
Creative director Virgil Abloh’s hiatus comes at a turning point for his brand, which may need a degree of reinvention when he returns.

Off-White, Balenciaga and the End of a Fashion Cycle
This week, everyone will be talking about Off-White and Balenciaga at Paris Fashion Week, France's proposed law to ban destruction of unsold consumer goods and Nike's latest results. Read our BoF Professional Cheat Sheet.

Can Vetements Survive Without Demna?
This week, Georgian designer Demna Gvasalia exited the subversive luxury streetwear label, raising questions about the future of the brand — and the state of fashion itself.
What is The BoF 500?
The people shaping the global fashion industry, curated by the editors of The Business of Fashion, based on nominations and on-the-ground intelligence from around the world.




