Demna
Creative Director, Gucci
The former longtime Balenciaga artistic director is now tasked with restoring the Gucci brand.


Couture’s Brave New World
Balenciaga and Dior may offer radically different visions, but haute couture is always about an emotional response, writes Tim Blanks.

Balenciaga to Open Paris ‘Couture Store’
The Avenue George V store will stock limited-edition pieces and act as a ‘gateway to couture,’ said CEO Cédric Charbit.

The Strategy Behind Balenciaga’s Destroyed Sneaker Stunt
Demna’s latest campaign, which showcases an extremely tattered version of Balenciaga’s new Paris Sneakers, was met with contention online — which was likely the point.

Op-Ed | Fashion Month Is Over. The War Is Not.
Is Ukraine still on the industry’s mind? Let’s provide struggling Ukrainian fashion professionals with opportunities, argues Vena Brykalin.

Decoding Demna’s Vision for Balenciaga
The designer talks to Tim Blanks about the apocalyptic power of his latest Balenciaga show and why reality beats the metaverse.

TikTok’s Balaclava Craze, Explained
Babushka-style scarves, knitted balaclavas and other headwear accessories have become increasingly popular within mainstream fashion.

How to Win Paris Fashion Week
As editors, buyers and VIP guests congregated at Paris Fashion Week after 18 months of mostly online shows, brands that tapped the power of physical events while experimenting with new formats had the most impact.

Fashion’s Favourite-Ever Collaboration: Balenciaga and ‘The Simpsons’
Demna Gvasalia’s latest alternative to a runway show brought a Paris audience to its feet, reports Tim Blanks.

The Business Vision Behind Balenciaga’s ‘New Era’
From a couture revival to winning the Met Gala, the Kering-owned brand is white-hot. Ahead of its buzzed-about Paris Fashion Week show Saturday, CEO Cedric Charbit speaks to BoF about the strategy behind ‘new era’ Balenciaga and his plan for pushing sales to the next level.

The Original Direct-to-Consumer Brand Heads for the Exit
This week, everyone will be talking about Warby Parker going public via a direct listing, new designers at Paris Fashion Week and the premiere of BoF’s new television show.
What is The BoF 500?
The people shaping the global fashion industry, curated by the editors of The Business of Fashion, based on nominations and on-the-ground intelligence from around the world.




