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Demna

Creative Director, Gucci

The former longtime Balenciaga artistic director is now tasked with restoring the Gucci brand.

Demna
Fashion Week

Couture’s Brave New World

Balenciaga and Dior may offer radically different visions, but haute couture is always about an emotional response, writes Tim Blanks.


Luxury

Balenciaga to Open Paris ‘Couture Store’

The Avenue George V store will stock limited-edition pieces and act as a ‘gateway to couture,’ said CEO Cédric Charbit.


Luxury

The Strategy Behind Balenciaga’s Destroyed Sneaker Stunt

Demna’s latest campaign, which showcases an extremely tattered version of Balenciaga’s new Paris Sneakers, was met with contention online — which was likely the point.


Global Markets

Op-Ed | Fashion Month Is Over. The War Is Not.

Is Ukraine still on the industry’s mind? Let’s provide struggling Ukrainian fashion professionals with opportunities, argues Vena Brykalin.


Luxury

Decoding Demna’s Vision for Balenciaga

The designer talks to Tim Blanks about the apocalyptic power of his latest Balenciaga show and why reality beats the metaverse.


Retail

TikTok’s Balaclava Craze, Explained

Babushka-style scarves, knitted balaclavas and other headwear accessories have become increasingly popular within mainstream fashion.


Fashion Week

How to Win Paris Fashion Week

As editors, buyers and VIP guests congregated at Paris Fashion Week after 18 months of mostly online shows, brands that tapped the power of physical events while experimenting with new formats had the most impact.


Fashion Week

Fashion’s Favourite-Ever Collaboration: Balenciaga and ‘The Simpsons’

Demna Gvasalia’s latest alternative to a runway show brought a Paris audience to its feet, reports Tim Blanks.


Luxury

The Business Vision Behind Balenciaga’s ‘New Era’

From a couture revival to winning the Met Gala, the Kering-owned brand is white-hot. Ahead of its buzzed-about Paris Fashion Week show Saturday, CEO Cedric Charbit speaks to BoF about the strategy behind ‘new era’ Balenciaga and his plan for pushing sales to the next level.


Direct-to-Consumer

The Original Direct-to-Consumer Brand Heads for the Exit

This week, everyone will be talking about Warby Parker going public via a direct listing, new designers at Paris Fashion Week and the premiere of BoF’s new television show.


What is The BoF 500?

The people shaping the global fashion industry, curated by the editors of The Business of Fashion, based on nominations and on-the-ground intelligence from around the world.

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