Demna
Creative Director, Gucci
The former longtime Balenciaga artistic director is now tasked with restoring the Gucci brand.


Decoding Demna’s Vision for Balenciaga
The designer talks to Tim Blanks about the apocalyptic power of his latest Balenciaga show and why reality beats the metaverse.

Decoding Demna’s Vision for Balenciaga
The designer talks to Tim Blanks about the apocalyptic power of his latest Balenciaga show and why reality beats the metaverse.

TikTok’s Balaclava Craze, Explained
Babushka-style scarves, knitted balaclavas and other headwear accessories have become increasingly popular within mainstream fashion.

TikTok’s Balaclava Craze, Explained
Babushka-style scarves, knitted balaclavas and other headwear accessories have become increasingly popular within mainstream fashion.

How to Win Paris Fashion Week
As editors, buyers and VIP guests congregated at Paris Fashion Week after 18 months of mostly online shows, brands that tapped the power of physical events while experimenting with new formats had the most impact.

How to Win Paris Fashion Week
As editors, buyers and VIP guests congregated at Paris Fashion Week after 18 months of mostly online shows, brands that tapped the power of physical events while experimenting with new formats had the most impact.

Fashion’s Favourite-Ever Collaboration: Balenciaga and ‘The Simpsons’
Demna Gvasalia’s latest alternative to a runway show brought a Paris audience to its feet, reports Tim Blanks.

Fashion’s Favourite-Ever Collaboration: Balenciaga and ‘The Simpsons’
Demna Gvasalia’s latest alternative to a runway show brought a Paris audience to its feet, reports Tim Blanks.

The Business Vision Behind Balenciaga’s ‘New Era’
From a couture revival to winning the Met Gala, the Kering-owned brand is white-hot. Ahead of its buzzed-about Paris Fashion Week show Saturday, CEO Cedric Charbit speaks to BoF about the strategy behind ‘new era’ Balenciaga and his plan for pushing sales to the next level.

The Business Vision Behind Balenciaga’s ‘New Era’
From a couture revival to winning the Met Gala, the Kering-owned brand is white-hot. Ahead of its buzzed-about Paris Fashion Week show Saturday, CEO Cedric Charbit speaks to BoF about the strategy behind ‘new era’ Balenciaga and his plan for pushing sales to the next level.

The Original Direct-to-Consumer Brand Heads for the Exit
This week, everyone will be talking about Warby Parker going public via a direct listing, new designers at Paris Fashion Week and the premiere of BoF’s new television show.

The Original Direct-to-Consumer Brand Heads for the Exit
This week, everyone will be talking about Warby Parker going public via a direct listing, new designers at Paris Fashion Week and the premiere of BoF’s new television show.

In Atlanta, Kanye West Finds Protection and Redemption
The rapper debuted his 10th studio album with a dramatic show that featured 5,000 dancers and bore the hallmarks of Balenciaga creative director Demna Gvasalia

In Atlanta, Kanye West Finds Protection and Redemption
The rapper debuted his 10th studio album with a dramatic show that featured 5,000 dancers and bore the hallmarks of Balenciaga creative director Demna Gvasalia

Balenciaga’s Couture Reboot: Revolution or Reiteration?
Demna Gvasalia revived Balenciaga’s long-dormant couture collection as an elevated version of his ready-to-wear, reports Angelo Flaccavento.

Balenciaga’s Couture Reboot: Revolution or Reiteration?
Demna Gvasalia revived Balenciaga’s long-dormant couture collection as an elevated version of his ready-to-wear, reports Angelo Flaccavento.

Balenciaga Headlines a Buzzy Couture Week
This week, everyone will be talking about Pieter Mulier’s Alaïa debut and Demna Gvasalia’s first Balenciaga couture collection, plus the industry’s worsening shipping woes.

Balenciaga Headlines a Buzzy Couture Week
This week, everyone will be talking about Pieter Mulier’s Alaïa debut and Demna Gvasalia’s first Balenciaga couture collection, plus the industry’s worsening shipping woes.

At Balenciaga, Armour for Our Neo-Medieval Age
For Autumn 2021, designer Demna Gvasalia seemed to search for light in our techno-feudal darkness, writes Tim Blanks.

At Balenciaga, Armour for Our Neo-Medieval Age
For Autumn 2021, designer Demna Gvasalia seemed to search for light in our techno-feudal darkness, writes Tim Blanks.
What is The BoF 500?
The people shaping the global fashion industry, curated by the editors of The Business of Fashion, based on nominations and on-the-ground intelligence from around the world.




