Demna
Creative Director, Gucci
The former longtime Balenciaga artistic director is now tasked with restoring the Gucci brand.


Balenciaga’s Breakdown: What Went Wrong and What Comes Next
Late Friday, the brand issued further apologies and abandoned its plan to sue a production company amid continued outrage in response to its recent holiday campaign.

How Culture Is Going Global
From Japan and Ghana, to Korea and India, we take a global tour of culture and creativity.

The Secrets to Kering’s Fashion Success
The group’s focus on luxury fashion has paid off, thanks to bets on bold creativity and the designer, CEO and merchandiser ‘tripods’ it typically installs at its brands, writes Luca Solca.

The BoF Podcast | Tim Blanks and Imran Amed Recap The Season That Was
BoF’s editor-in-chief and editor-at-large walk through the highlights and unforgettable moments of fashion weeks in Milan and Paris.

In Paris, Creators and Imposters
The Paris Fashion Week that closed on Tuesday offered both sparks of originality and shameless theft, writes Angelo Flaccavento.

The Real Value of Balenciaga’s Viral Trash Bag
The Demna-helmed label recently released an ire-inspiring $1,790 luxury ‘trash bag.’ BoF takes a look at some of the designer’s most notorious releases and the chatter they generated.

BoF to Honour Balenciaga’s Demna With Global VOICES Award 2022
The star designer and ‘lifelong refugee’ will receive BoF’s highest honour at our annual gathering for big thinkers for the way he has used his bold creative vision to highlight socio-political issues and support marginalised people.

Balenciaga’s Demna Tapped by President Zelensky to Raise Funds for Ukraine
The artistic director of Balenciaga will serve as an ambassador for United24, the fundraising platform for relief in Ukraine put in place by the country’s president Volodymyr Zelensky.

In Search of Modern Couture
Tradition coursed through the veins of Paris couture week with few outliers, reports Angelo Flaccavento.

Couture’s Brave New World
Balenciaga and Dior may offer radically different visions, but haute couture is always about an emotional response, writes Tim Blanks.
What is The BoF 500?
The people shaping the global fashion industry, curated by the editors of The Business of Fashion, based on nominations and on-the-ground intelligence from around the world.




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