Demna
Creative Director, Gucci
The former longtime Balenciaga artistic director is now tasked with restoring the Gucci brand.


The BoF Podcast | Tim Blanks and Imran Amed Recap The Season That Was
BoF’s editor-in-chief and editor-at-large walk through the highlights and unforgettable moments of fashion weeks in Milan and Paris.

The BoF Podcast | Tim Blanks and Imran Amed Recap The Season That Was
BoF’s editor-in-chief and editor-at-large walk through the highlights and unforgettable moments of fashion weeks in Milan and Paris.

In Paris, Creators and Imposters
The Paris Fashion Week that closed on Tuesday offered both sparks of originality and shameless theft, writes Angelo Flaccavento.

In Paris, Creators and Imposters
The Paris Fashion Week that closed on Tuesday offered both sparks of originality and shameless theft, writes Angelo Flaccavento.

The Real Value of Balenciaga’s Viral Trash Bag
The Demna-helmed label recently released an ire-inspiring $1,790 luxury ‘trash bag.’ BoF takes a look at some of the designer’s most notorious releases and the chatter they generated.

The Real Value of Balenciaga’s Viral Trash Bag
The Demna-helmed label recently released an ire-inspiring $1,790 luxury ‘trash bag.’ BoF takes a look at some of the designer’s most notorious releases and the chatter they generated.

BoF to Honour Balenciaga’s Demna With Global VOICES Award 2022
The star designer and ‘lifelong refugee’ will receive BoF’s highest honour at our annual gathering for big thinkers for the way he has used his bold creative vision to highlight socio-political issues and support marginalised people.

BoF to Honour Balenciaga’s Demna With Global VOICES Award 2022
The star designer and ‘lifelong refugee’ will receive BoF’s highest honour at our annual gathering for big thinkers for the way he has used his bold creative vision to highlight socio-political issues and support marginalised people.

Balenciaga’s Demna Tapped by President Zelensky to Raise Funds for Ukraine
The artistic director of Balenciaga will serve as an ambassador for United24, the fundraising platform for relief in Ukraine put in place by the country’s president Volodymyr Zelensky.

Balenciaga’s Demna Tapped by President Zelensky to Raise Funds for Ukraine
The artistic director of Balenciaga will serve as an ambassador for United24, the fundraising platform for relief in Ukraine put in place by the country’s president Volodymyr Zelensky.

In Search of Modern Couture
Tradition coursed through the veins of Paris couture week with few outliers, reports Angelo Flaccavento.

In Search of Modern Couture
Tradition coursed through the veins of Paris couture week with few outliers, reports Angelo Flaccavento.

Couture’s Brave New World
Balenciaga and Dior may offer radically different visions, but haute couture is always about an emotional response, writes Tim Blanks.

Couture’s Brave New World
Balenciaga and Dior may offer radically different visions, but haute couture is always about an emotional response, writes Tim Blanks.

Balenciaga to Open Paris ‘Couture Store’
The Avenue George V store will stock limited-edition pieces and act as a ‘gateway to couture,’ said CEO Cédric Charbit.

Balenciaga to Open Paris ‘Couture Store’
The Avenue George V store will stock limited-edition pieces and act as a ‘gateway to couture,’ said CEO Cédric Charbit.

The Strategy Behind Balenciaga’s Destroyed Sneaker Stunt
Demna’s latest campaign, which showcases an extremely tattered version of Balenciaga’s new Paris Sneakers, was met with contention online — which was likely the point.

The Strategy Behind Balenciaga’s Destroyed Sneaker Stunt
Demna’s latest campaign, which showcases an extremely tattered version of Balenciaga’s new Paris Sneakers, was met with contention online — which was likely the point.

Op-Ed | Fashion Month Is Over. The War Is Not.
Is Ukraine still on the industry’s mind? Let’s provide struggling Ukrainian fashion professionals with opportunities, argues Vena Brykalin.

Op-Ed | Fashion Month Is Over. The War Is Not.
Is Ukraine still on the industry’s mind? Let’s provide struggling Ukrainian fashion professionals with opportunities, argues Vena Brykalin.
What is The BoF 500?
The people shaping the global fashion industry, curated by the editors of The Business of Fashion, based on nominations and on-the-ground intelligence from around the world.




