Skip to main content

Demna

Creative Director, Gucci

The former longtime Balenciaga artistic director is now tasked with restoring the Gucci brand.

Demna
Luxury

Balenciaga’s Breakdown: What Went Wrong and What Comes Next

Late Friday, the brand issued further apologies and abandoned its plan to sue a production company amid continued outrage in response to its recent holiday campaign.


News & Analysis

How Culture Is Going Global

From Japan and Ghana, to Korea and India, we take a global tour of culture and creativity.


Luxury

The Secrets to Kering’s Fashion Success

The group’s focus on luxury fashion has paid off, thanks to bets on bold creativity and the designer, CEO and merchandiser ‘tripods’ it typically installs at its brands, writes Luca Solca.


Fashion Week

The BoF Podcast | Tim Blanks and Imran Amed Recap The Season That Was

BoF’s editor-in-chief and editor-at-large walk through the highlights and unforgettable moments of fashion weeks in Milan and Paris.


Fashion Week

In Paris, Creators and Imposters

The Paris Fashion Week that closed on Tuesday offered both sparks of originality and shameless theft, writes Angelo Flaccavento.


Marketing

The Real Value of Balenciaga’s Viral Trash Bag

The Demna-helmed label recently released an ire-inspiring $1,790 luxury ‘trash bag.’ BoF takes a look at some of the designer’s most notorious releases and the chatter they generated.


News & Analysis

BoF to Honour Balenciaga’s Demna With Global VOICES Award 2022

The star designer and ‘lifelong refugee’ will receive BoF’s highest honour at our annual gathering for big thinkers for the way he has used his bold creative vision to highlight socio-political issues and support marginalised people.


Luxury

Balenciaga’s Demna Tapped by President Zelensky to Raise Funds for Ukraine

The artistic director of Balenciaga will serve as an ambassador for United24, the fundraising platform for relief in Ukraine put in place by the country’s president Volodymyr Zelensky.


Fashion Week

In Search of Modern Couture

Tradition coursed through the veins of Paris couture week with few outliers, reports Angelo Flaccavento.


Fashion Week

Couture’s Brave New World

Balenciaga and Dior may offer radically different visions, but haute couture is always about an emotional response, writes Tim Blanks.


What is The BoF 500?

The people shaping the global fashion industry, curated by the editors of The Business of Fashion, based on nominations and on-the-ground intelligence from around the world.

The BoF 500 medallion logo