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Demna

Creative Director, Gucci

The former longtime Balenciaga artistic director is now tasked with restoring the Gucci brand.

Demna
Fashion Week

The BoF Podcast | Tim Blanks and Imran Amed Recap The Season That Was

BoF’s editor-in-chief and editor-at-large walk through the highlights and unforgettable moments of fashion weeks in Milan and Paris.

Fashion Week

The BoF Podcast | Tim Blanks and Imran Amed Recap The Season That Was

BoF’s editor-in-chief and editor-at-large walk through the highlights and unforgettable moments of fashion weeks in Milan and Paris.


Fashion Week

In Paris, Creators and Imposters

The Paris Fashion Week that closed on Tuesday offered both sparks of originality and shameless theft, writes Angelo Flaccavento.

Fashion Week

In Paris, Creators and Imposters

The Paris Fashion Week that closed on Tuesday offered both sparks of originality and shameless theft, writes Angelo Flaccavento.


Marketing

The Real Value of Balenciaga’s Viral Trash Bag

The Demna-helmed label recently released an ire-inspiring $1,790 luxury ‘trash bag.’ BoF takes a look at some of the designer’s most notorious releases and the chatter they generated.

Marketing

The Real Value of Balenciaga’s Viral Trash Bag

The Demna-helmed label recently released an ire-inspiring $1,790 luxury ‘trash bag.’ BoF takes a look at some of the designer’s most notorious releases and the chatter they generated.


News & Analysis

BoF to Honour Balenciaga’s Demna With Global VOICES Award 2022

The star designer and ‘lifelong refugee’ will receive BoF’s highest honour at our annual gathering for big thinkers for the way he has used his bold creative vision to highlight socio-political issues and support marginalised people.

News & Analysis

BoF to Honour Balenciaga’s Demna With Global VOICES Award 2022

The star designer and ‘lifelong refugee’ will receive BoF’s highest honour at our annual gathering for big thinkers for the way he has used his bold creative vision to highlight socio-political issues and support marginalised people.


Luxury

Balenciaga’s Demna Tapped by President Zelensky to Raise Funds for Ukraine

The artistic director of Balenciaga will serve as an ambassador for United24, the fundraising platform for relief in Ukraine put in place by the country’s president Volodymyr Zelensky.

Luxury

Balenciaga’s Demna Tapped by President Zelensky to Raise Funds for Ukraine

The artistic director of Balenciaga will serve as an ambassador for United24, the fundraising platform for relief in Ukraine put in place by the country’s president Volodymyr Zelensky.


Fashion Week

In Search of Modern Couture

Tradition coursed through the veins of Paris couture week with few outliers, reports Angelo Flaccavento.

Fashion Week

In Search of Modern Couture

Tradition coursed through the veins of Paris couture week with few outliers, reports Angelo Flaccavento.


Fashion Week

Couture’s Brave New World

Balenciaga and Dior may offer radically different visions, but haute couture is always about an emotional response, writes Tim Blanks.

Fashion Week

Couture’s Brave New World

Balenciaga and Dior may offer radically different visions, but haute couture is always about an emotional response, writes Tim Blanks.


Luxury

Balenciaga to Open Paris ‘Couture Store’

The Avenue George V store will stock limited-edition pieces and act as a ‘gateway to couture,’ said CEO Cédric Charbit.

Luxury

Balenciaga to Open Paris ‘Couture Store’

The Avenue George V store will stock limited-edition pieces and act as a ‘gateway to couture,’ said CEO Cédric Charbit.


Luxury

The Strategy Behind Balenciaga’s Destroyed Sneaker Stunt

Demna’s latest campaign, which showcases an extremely tattered version of Balenciaga’s new Paris Sneakers, was met with contention online — which was likely the point.

Luxury

The Strategy Behind Balenciaga’s Destroyed Sneaker Stunt

Demna’s latest campaign, which showcases an extremely tattered version of Balenciaga’s new Paris Sneakers, was met with contention online — which was likely the point.


Global Markets

Op-Ed | Fashion Month Is Over. The War Is Not.

Is Ukraine still on the industry’s mind? Let’s provide struggling Ukrainian fashion professionals with opportunities, argues Vena Brykalin.

Global Markets

Op-Ed | Fashion Month Is Over. The War Is Not.

Is Ukraine still on the industry’s mind? Let’s provide struggling Ukrainian fashion professionals with opportunities, argues Vena Brykalin.


What is The BoF 500?

The people shaping the global fashion industry, curated by the editors of The Business of Fashion, based on nominations and on-the-ground intelligence from around the world.

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