Demna
Creative Director, Gucci
The former longtime Balenciaga artistic director is now tasked with restoring the Gucci brand.
Will Gucci’s Demna Strategy Work?
The financial markets and fashion fans on social media have rejected Kering’s bet on the zeitgeist-shaping Balenciaga designer to revive its ailing flagship. BoF’s Imran Amed has a different view.
The BoF Podcast | Demna Takes Gucci, Versace’s New Chapter Begins
As Demna is set to become artistic director of Gucci, and Donatella Versace passes the baton to Dario Vitale after nearly three decades at the creative helm of Versace, the fashion industry is bracing for much-needed creative transformation. BoF founder and editor-in-chief Imran Amed and editor-at-large Tim Blanks unpack what this means for the wider industry.
Why Gucci Picked Demna
The era-defining Balenciaga designer will take the reins of Italy’s biggest luxury brand in a surprise shakeup of parent company Kering’s creative ranks. The French group is under pressure to turn around performance after profits tumbled 46 percent last year.
Demna’s Journey: From Barely There to Imperial Presence
The designer calls himself ‘a catastrophic thinker,’ but he’s given himself a break with his new collection for Balenciaga, writes Tim Blanks.
Couture’s Season of Monumentalism
A sense of sculptural rigidity and a stiff monumentalism was all over Paris Couture Week, writes Angelo Flaccavento.
Kim Kardashian Returns as Balenciaga Ambassador
The deal comes as the brand works to win back the support of trendsetting clients after a public relations meltdown.
Why Does Fashion Need Haute Couture?
On Monday at 10 a.m., a swarm of extremely well-heeled clients — dressed in Schiaparelli looks, holding Schiaparelli bags and wearing bright gold Schiaparelli jewellery, often the same pieces, from the same collections — proceeded en masse into the Petit Palais in Paris.
Paris Couture Week: All or Nothing
Couture Week was a polarised affair, opposing restraint and excess, technique and showmanship, real clothes and wild storytelling, with little in between, writes Angelo Flaccavento.
Reputational Rehab for Balenciaga
In the wake of scandal, it’s back to the future for designer Demna as he employs legacy — both Cristóbal Balenciaga’s and his own — to find a way forward, writes Tim Blanks.
Balenciaga’s Make-or-Break Show, Explained
Creative director Demna is attempting to establish a new direction for the Kering-owned brand in the wake of scandal. The promise of a major reset has helped the house reassert its status as a hot ticket at Paris Fashion Week.
What is The BoF 500?
The people shaping the global fashion industry, curated by the editors of The Business of Fashion, based on nominations and on-the-ground intelligence from around the world.
