Demna
Creative Director, Gucci
The former longtime Balenciaga artistic director is now tasked with restoring the Gucci brand.
‘Less Cynical, More Human’: Inside Pierpaolo Piccioli’s Balenciaga Vision
With his latest collection for men and women, Piccioli confirms a softer, less confrontational direction for the Parisian house known for its radical fashion statements. ‘There's nothing worse than trying to be cool,’ the designer said.
Gucci’s Demna Debut Boosting Store Traffic
The brand has successfully harnessed the designer’s buzzy Milan fashion week presentation to draw shoppers back to its stores in the key US market, after years of lackluster sales, data shows.
How Demna Put Gucci Back in the Fashion Conversation
The subversive designer didn’t need a runway show to shift the narrative around Kering’s troubled flagship this week. Best-in-class creative directors are increasingly cross-cultural curators who can conjure up media experiences as well as they do clothes.
Demna and Gucci: Written in the Stars
A look book and a movie were all it took to propel Gucci back into the fashion conversation. But Demna already has his sights set on a February show inflected with ‘a new minimalism,’ the designer told Tim Blanks in an in-depth interview.
Milan Day One: How to Revamp a Brand
Gucci’s Demna and Diesel’s Glenn Martens — one beginning a brand reinvention, one already knee-deep — both hatched something new on the first day of Milan Fashion Week.
The Great Fashion Reset | Can Designer Revamps Save Fashion?
Brands are betting big on creative reboots across the luxury industry including Dior, Chanel, Gucci and more. But sticking the landing on an aesthetic refresh is easier said than done, and a new generation of creative directors face the same systemic challenges that stymied predecessors.
Demna and Balenciaga: A Beautiful Thing Is Over
He’s not quitting, he’s just moving on. But Wednesday’s show was a moment to celebrate one of fashion’s most indelible image makers, writes Tim Blanks.
This Week: Paris Couture and Trump’s Tariffs
Both sides of fashion’s value equation will be put to the test in the coming days as couture houses flex their creative muscles and consumer prices hang in the balance pending trade deals between the US and major fashion manufacturing hubs.
Fashion’s Musical Chairs Ends — With Men in Almost Every Seat.
There’s no denying that the biggest luxury brands badly need a creative reboot. But while the designers who got the top jobs are more than qualified, the lack of female representation speaks to deficiencies in how the industry considers its talent pipeline, writes Imran Amed.
The Revenge of Abstraction on Fashion’s Catwalks
Experimental silhouettes are making a comeback as young labels like Duran Lantink, Vautrait and Marie Adam-Leenaerdt reject the industry’s recent focus on commercial, heritage-inflected design.
What is The BoF 500?
The people shaping the global fashion industry, curated by the editors of The Business of Fashion, based on nominations and on-the-ground intelligence from around the world.
