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Demna

Creative Director, Gucci

The former longtime Balenciaga artistic director is now tasked with restoring the Gucci brand.

Demna
News & Analysis

Meet the Unsung Heroes of the World’s Biggest Fashion Houses

Fashion has long perpetuated a single creator myth, but behind every great designer is a team of designers, some of them powerhouses in their own right.


News & Analysis

An Inflection Point for Indian Models

Demand for uniqueness and the growth of India’s fashion market are fuelling the rise of Indian models.


Retail

Fashion’s Hottest Brands and Top Selling Products in Q3

In the latest Lyst Index, Virgil Abloh’s Off-White rockets up 31 spots to become the third-hottest fashion brand behind Balenciaga and Gucci.


News & Analysis

How Fashion Learned to Love McDonald’s, Ikea and DHL

More and more designers are elevating the ordinary emblems of mass consumerism to extraordinary heights — or at least pasting them onto t-shirts.


News & Analysis

Supreme, Rihanna Among Nominees for the British Fashion Council's 2017 Fashion Awards

The event will raise funds for the BFC’s education foundation, which supports emerging talent.


News & Analysis

Inside American Vogue’s First Fashion Conference

John Galliano, Demna Gvasalia and more took the stage at the magazine’s $3,000-a-ticket event.


Financial Markets

How to Sell a Fashion Brand

Founders aiming to sell a stake in their company must be able to answer a series of critical questions.


Fashion Week

In Paris, Fighting for Fashion in an Era of Stuff

Amidst a ‘supermarket of style’, only a handful of designers delivered fashion embedded with real emotion, reports Angelo Flaccavento.


Fashion Week

Demna Gvasalia: Fashion’s Warhol

The same awareness that compelled Warhol’s radical new take on the same old shit - driven by darkness, death and oblivion - underpins Gvasalia’s social experiment.


News & Analysis

In the Aesthetic Blender

Whereas we were once required to make strong commitments to semiotic tribes, we now live in a ‘Supermarket of Style’ where young people cut-and-paste stylistic identity at will.


What is The BoF 500?

The people shaping the global fashion industry, curated by the editors of The Business of Fashion, based on nominations and on-the-ground intelligence from around the world.

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