Skip to main content

Demna

Creative Director, Gucci

The former longtime Balenciaga artistic director is now tasked with restoring the Gucci brand.

Demna
News & Analysis

American Vogue Gets Into the Conference Game

Speakers at the day-long event, which will take place on October 12 in New York, will include designers John Galliano, Marc Jacobs and Virgil Abloh.

News & Analysis

American Vogue Gets Into the Conference Game

Speakers at the day-long event, which will take place on October 12 in New York, will include designers John Galliano, Marc Jacobs and Virgil Abloh.


Luxury

How Long Can Kering’s Blockbuster Success Continue?

The French conglomerate has given rise to commercial juggernauts like Gucci and Saint Laurent, as well as Demna Gvasalia’s white-hot Balenciaga. How long can the momentum last?

Luxury

How Long Can Kering’s Blockbuster Success Continue?

The French conglomerate has given rise to commercial juggernauts like Gucci and Saint Laurent, as well as Demna Gvasalia’s white-hot Balenciaga. How long can the momentum last?


News & Analysis

As Branding Evolves, What’s a Logo Worth?

Logos were once the symbolic and unwavering facet of a fashion house, but as branding becomes more nuanced in the digital age, logos are becoming more fluid than ever.

News & Analysis

As Branding Evolves, What’s a Logo Worth?

Logos were once the symbolic and unwavering facet of a fashion house, but as branding becomes more nuanced in the digital age, logos are becoming more fluid than ever.


Luxury

Can Anyone Really Build an American LVMH?

Both Coach Inc. and Michael Kors have signalled their ambitions to build a homegrown version of the European luxury conglomerate. Can they succeed where others have failed?

Luxury

Can Anyone Really Build an American LVMH?

Both Coach Inc. and Michael Kors have signalled their ambitions to build a homegrown version of the European luxury conglomerate. Can they succeed where others have failed?


Financial Markets

Gucci Isn't the Only Brand Fuelling Growth at Kering

The luxury conglomerate's growth trend continues at an impressive pace, thanks to sales increases in nearly every region and from more brands than powerhouses Gucci and Saint Laurent.

Financial Markets

Gucci Isn't the Only Brand Fuelling Growth at Kering

The luxury conglomerate's growth trend continues at an impressive pace, thanks to sales increases in nearly every region and from more brands than powerhouses Gucci and Saint Laurent.


Retail

At Colette, a Fresh Take on Collaboration

For each month until the end of the year, Sarah Andelman is giving a whole floor of Colette to a single brand. We’ll see Balenciaga, Sacai, Thom Browne — and one surprise: fashion publicist Lucien Pagès.

Retail

At Colette, a Fresh Take on Collaboration

For each month until the end of the year, Sarah Andelman is giving a whole floor of Colette to a single brand. We’ll see Balenciaga, Sacai, Thom Browne — and one surprise: fashion publicist Lucien Pagès.


Technology

News Bites | Bally x Swizz Beatz, Fashion Tech Lab's Stellar Advisory Board

In today's News Bites, why Bally has collaborated with Swizz Beats, while Miroslava Duma has appointed Diego Della Valle, Alexandre Arnault and Gabriela Hearst to the Fashion Tech Lab advisory board.

Technology

News Bites | Bally x Swizz Beatz, Fashion Tech Lab's Stellar Advisory Board

In today's News Bites, why Bally has collaborated with Swizz Beats, while Miroslava Duma has appointed Diego Della Valle, Alexandre Arnault and Gabriela Hearst to the Fashion Tech Lab advisory board.


Fashion Week

At Vetements, 'It’s Not Really Fashion'

The sun shone, the music played and the municipal car park’s walls were lined with massive portraits of people in Zurich wearing the new collection. That was the 'show.'

Fashion Week

At Vetements, 'It’s Not Really Fashion'

The sun shone, the music played and the municipal car park’s walls were lined with massive portraits of people in Zurich wearing the new collection. That was the 'show.'


News & Analysis

Op-Ed | The Cynical Realism of Demna, Gosha and Lotta

Underneath its tongue-in-cheek rejections of Western fashion norms, the realist ‘new Russian aesthetic’ of Demna Gvasalia, Gosha Rubchinskiy and Lotta Volkova is neither real nor new.

News & Analysis

Op-Ed | The Cynical Realism of Demna, Gosha and Lotta

Underneath its tongue-in-cheek rejections of Western fashion norms, the realist ‘new Russian aesthetic’ of Demna Gvasalia, Gosha Rubchinskiy and Lotta Volkova is neither real nor new.


Fashion Week

At Balenciaga, Dadhood by Demna

Continuing his celebration of normality with an obliquely optimistic collection, Gvasalia remodelled last season’s exec as a family man on the weekend.

Fashion Week

At Balenciaga, Dadhood by Demna

Continuing his celebration of normality with an obliquely optimistic collection, Gvasalia remodelled last season’s exec as a family man on the weekend.


What is The BoF 500?

The people shaping the global fashion industry, curated by the editors of The Business of Fashion, based on nominations and on-the-ground intelligence from around the world.

The BoF 500 2025 medallion logo