Demna
Creative Director, Gucci
The former longtime Balenciaga artistic director is now tasked with restoring the Gucci brand.
Tom Ford: What's Next
With his brand on track to hit nearly $2 billion in retail sales in 2017, the designer is on a quest for global dominance. Next up? New York Fashion Week.
Have We Reached Peak 'Merch'?
From Vetements’ 'DHL' tee to Zoe Church’s Bieber-approved hoodies, heavily logo-ed promotional apparel has never been more fashionable. But is branded merchandise simply a passing trend, or indicative of a sincere shift in consumer values?
Why South Korea Is the Home of Counterfeit Culture
The inability to buy hyped streetwear brands in South Korea has fuelled one of the world's most sophisticated markets for counterfeit goods, according to a new documentary from Highsnobiety.
Fashion’s Hottest Brands and Top Selling Products in Q2
In a new series, BoF and Lyst crunch the numbers to bring you the definitive list of the highest performing fashion brands and products, quarter by quarter.
American Vogue Gets Into the Conference Game
Speakers at the day-long event, which will take place on October 12 in New York, will include designers John Galliano, Marc Jacobs and Virgil Abloh.
How Long Can Kering’s Blockbuster Success Continue?
The French conglomerate has given rise to commercial juggernauts like Gucci and Saint Laurent, as well as Demna Gvasalia’s white-hot Balenciaga. How long can the momentum last?
As Branding Evolves, What’s a Logo Worth?
Logos were once the symbolic and unwavering facet of a fashion house, but as branding becomes more nuanced in the digital age, logos are becoming more fluid than ever.
Can Anyone Really Build an American LVMH?
Both Coach Inc. and Michael Kors have signalled their ambitions to build a homegrown version of the European luxury conglomerate. Can they succeed where others have failed?
Gucci Isn't the Only Brand Fuelling Growth at Kering
The luxury conglomerate's growth trend continues at an impressive pace, thanks to sales increases in nearly every region and from more brands than powerhouses Gucci and Saint Laurent.
At Colette, a Fresh Take on Collaboration
For each month until the end of the year, Sarah Andelman is giving a whole floor of Colette to a single brand. We’ll see Balenciaga, Sacai, Thom Browne — and one surprise: fashion publicist Lucien Pagès.
What is The BoF 500?
The people shaping the global fashion industry, curated by the editors of The Business of Fashion, based on nominations and on-the-ground intelligence from around the world.
