Demna
Creative Director, Gucci
The former longtime Balenciaga artistic director is now tasked with restoring the Gucci brand.
At Paris Menswear, a Prayer for Proper Clothes
In an industry drowning in hype and appropriation, the skill level of designers still makes a difference.
At Paris Menswear, a Prayer for Proper Clothes
In an industry drowning in hype and appropriation, the skill level of designers still makes a difference.
Vetements Returns to Its Roots
Demna Gvasalia's extravagant outpourings have a fierce political core that distinguishes his approach from that of his acolytes.
Vetements Returns to Its Roots
Demna Gvasalia's extravagant outpourings have a fierce political core that distinguishes his approach from that of his acolytes.
Besuited Dreams at Off-White
The relentless basic normalcy of the clothes, however much they were twisted, stood out in Virgil Abloh's business attire inspired collection.
Besuited Dreams at Off-White
The relentless basic normalcy of the clothes, however much they were twisted, stood out in Virgil Abloh's business attire inspired collection.
Demna Gvasalia on Authenticity, Irony and Resistance
Balenciaga's creative director and the founder of Vetements reflects on his success and staying true to his design ethos, courtesy of Vestoj.
Demna Gvasalia on Authenticity, Irony and Resistance
Balenciaga's creative director and the founder of Vetements reflects on his success and staying true to his design ethos, courtesy of Vestoj.
The Top 10 M&A Targets in Streetwear
Supreme’s partnership with private equity giant Carlyle is symbolic of streetwear’s high growth potential. BoF identifies the top acquisition targets in the space.
The Top 10 M&A Targets in Streetwear
Supreme’s partnership with private equity giant Carlyle is symbolic of streetwear’s high growth potential. BoF identifies the top acquisition targets in the space.
Have We Reached Peak Logo?
Fuelled by social media, the branded T-shirt has achieved sellout status this season. But the market is now so saturated, the logo is at risk of becoming a victim of its own success.
Have We Reached Peak Logo?
Fuelled by social media, the branded T-shirt has achieved sellout status this season. But the market is now so saturated, the logo is at risk of becoming a victim of its own success.
Meet the Unsung Heroes of the World’s Biggest Fashion Houses
Fashion has long perpetuated a single creator myth, but behind every great designer is a team of designers, some of them powerhouses in their own right.
Meet the Unsung Heroes of the World’s Biggest Fashion Houses
Fashion has long perpetuated a single creator myth, but behind every great designer is a team of designers, some of them powerhouses in their own right.
An Inflection Point for Indian Models
Demand for uniqueness and the growth of India’s fashion market are fuelling the rise of Indian models.
An Inflection Point for Indian Models
Demand for uniqueness and the growth of India’s fashion market are fuelling the rise of Indian models.
Fashion’s Hottest Brands and Top Selling Products in Q3
In the latest Lyst Index, Virgil Abloh’s Off-White rockets up 31 spots to become the third-hottest fashion brand behind Balenciaga and Gucci.
Fashion’s Hottest Brands and Top Selling Products in Q3
In the latest Lyst Index, Virgil Abloh’s Off-White rockets up 31 spots to become the third-hottest fashion brand behind Balenciaga and Gucci.
How Fashion Learned to Love McDonald’s, Ikea and DHL
More and more designers are elevating the ordinary emblems of mass consumerism to extraordinary heights — or at least pasting them onto t-shirts.
How Fashion Learned to Love McDonald’s, Ikea and DHL
More and more designers are elevating the ordinary emblems of mass consumerism to extraordinary heights — or at least pasting them onto t-shirts.
What is The BoF 500?
The people shaping the global fashion industry, curated by the editors of The Business of Fashion, based on nominations and on-the-ground intelligence from around the world.
