Demna
Creative Director, Gucci
The former longtime Balenciaga artistic director is now tasked with restoring the Gucci brand.
Should Fashion Brands Bet on Star Designers?
There are advantages to hiring a star designer who knows how to feed the voracious publicity machine, argues Alexandra Shulman.
Gucci or Balenciaga: Which Was the Hottest Fashion Brand in 2017?
In the latest Lyst Index, BoF reveals the 10 hottest brands and 10 top-selling products of 2017 — as well as the secrets behind their success.
Can Berlin Turn Its Fetish for Failure Into a Fashion Success Story?
Driven by low rents and a renegade cultural scene, Berlin is a magnet for creatives, but the city’s most noteworthy fashion labels still show elsewhere.
Tom Ford to Show Men’s at New York Fashion Week
BoF's guide to the changing fashion calendar tracks new operating models and approaches, brand by brand.
At Paris Menswear, a Prayer for Proper Clothes
In an industry drowning in hype and appropriation, the skill level of designers still makes a difference.
Vetements Returns to Its Roots
Demna Gvasalia's extravagant outpourings have a fierce political core that distinguishes his approach from that of his acolytes.
Besuited Dreams at Off-White
The relentless basic normalcy of the clothes, however much they were twisted, stood out in Virgil Abloh's business attire inspired collection.
Demna Gvasalia on Authenticity, Irony and Resistance
Balenciaga's creative director and the founder of Vetements reflects on his success and staying true to his design ethos, courtesy of Vestoj.
The Top 10 M&A Targets in Streetwear
Supreme’s partnership with private equity giant Carlyle is symbolic of streetwear’s high growth potential. BoF identifies the top acquisition targets in the space.
Have We Reached Peak Logo?
Fuelled by social media, the branded T-shirt has achieved sellout status this season. But the market is now so saturated, the logo is at risk of becoming a victim of its own success.
What is The BoF 500?
The people shaping the global fashion industry, curated by the editors of The Business of Fashion, based on nominations and on-the-ground intelligence from around the world.
