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Demna

Creative Director, Gucci

The former longtime Balenciaga artistic director is now tasked with restoring the Gucci brand.

Demna
News & Analysis

Op-Ed | Ironic Fashion Is Nothing New

For many fashion commentators, the irony of designers like Jeremy Scott, Demna Gvasalia and Virgil Abloh feels fresh, but we’ve been here before, observes Eugene Rabkin.


Financial Markets

Kering Confirms Stella McCartney Split

The French luxury conglomerate is selling its 50 percent share of the label back to the designer after a 17-year partnership.


Fashion Week

Tommy Hilfiger’s Bet on Instant Gratification Is Paying Off

The all-American brand has its mojo back, having transitioned its collections to align with the consumer calendar.


Fashion Week

Top 10 Shows of Autumn/Winter 2018

From a fashion month full of thought-provoking moments, BoF picks the top ten shows of the season.


Fashion Week

In Paris, Few Break Free From Comfort Zone

While even Rei Kawakubo and Rick Owens seemed to stay in their creative comfort zones, Undercover and Y-Project emerged as winners of the week.


Fashion Week

Making Mountains at Balenciaga

Demna Gvasalia has a refreshing imperturbable point of view. If this collection is any indication, he will only find more interesting ways to exercise it.


Fashion Week

Gnomic Proclamations at Junya Watanabe

The collection had a clear motive, but the designer needs to bring back the creativity.


Luxury

Why Russia Loves Counterfeit Fashion

In a new documentary, Highsnobiety explores Moscow's growing obsession for fake goods from designers including Louis Vuitton, Gucci and Adidas.


Luxury

Chart of the Week | Blockbuster Gucci Continues to Boost Kering

The blockbuster success of Gucci, which surpassed €6 billion in sales for the first time in 2017, continues to drive Kering's record-breaking growth. Can the conglomerate maintain its momentum?


News & Analysis

Op-Ed | Logomania? Blame the Hipsters

80s nostalgia? Check. Instagram-friendly? Check. But more than anything, luxury brands have turned to logos to justify their prices in a world where consumers crave banal clothing, argues Liroy Choufan.


What is The BoF 500?

The people shaping the global fashion industry, curated by the editors of The Business of Fashion, based on nominations and on-the-ground intelligence from around the world.

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