Demna
Creative Director, Gucci
The former longtime Balenciaga artistic director is now tasked with restoring the Gucci brand.


Op-Ed | Ironic Fashion Is Nothing New
For many fashion commentators, the irony of designers like Jeremy Scott, Demna Gvasalia and Virgil Abloh feels fresh, but we’ve been here before, observes Eugene Rabkin.

Kering Confirms Stella McCartney Split
The French luxury conglomerate is selling its 50 percent share of the label back to the designer after a 17-year partnership.

Tommy Hilfiger’s Bet on Instant Gratification Is Paying Off
The all-American brand has its mojo back, having transitioned its collections to align with the consumer calendar.

Top 10 Shows of Autumn/Winter 2018
From a fashion month full of thought-provoking moments, BoF picks the top ten shows of the season.

In Paris, Few Break Free From Comfort Zone
While even Rei Kawakubo and Rick Owens seemed to stay in their creative comfort zones, Undercover and Y-Project emerged as winners of the week.

Making Mountains at Balenciaga
Demna Gvasalia has a refreshing imperturbable point of view. If this collection is any indication, he will only find more interesting ways to exercise it.

Gnomic Proclamations at Junya Watanabe
The collection had a clear motive, but the designer needs to bring back the creativity.

Why Russia Loves Counterfeit Fashion
In a new documentary, Highsnobiety explores Moscow's growing obsession for fake goods from designers including Louis Vuitton, Gucci and Adidas.

Chart of the Week | Blockbuster Gucci Continues to Boost Kering
The blockbuster success of Gucci, which surpassed €6 billion in sales for the first time in 2017, continues to drive Kering's record-breaking growth. Can the conglomerate maintain its momentum?

Op-Ed | Logomania? Blame the Hipsters
80s nostalgia? Check. Instagram-friendly? Check. But more than anything, luxury brands have turned to logos to justify their prices in a world where consumers crave banal clothing, argues Liroy Choufan.
What is The BoF 500?
The people shaping the global fashion industry, curated by the editors of The Business of Fashion, based on nominations and on-the-ground intelligence from around the world.




