Demna
Creative Director, Gucci
The former longtime Balenciaga artistic director is now tasked with restoring the Gucci brand.
In Paris, Few Break Free From Comfort Zone
While even Rei Kawakubo and Rick Owens seemed to stay in their creative comfort zones, Undercover and Y-Project emerged as winners of the week.
In Paris, Few Break Free From Comfort Zone
While even Rei Kawakubo and Rick Owens seemed to stay in their creative comfort zones, Undercover and Y-Project emerged as winners of the week.
Making Mountains at Balenciaga
Demna Gvasalia has a refreshing imperturbable point of view. If this collection is any indication, he will only find more interesting ways to exercise it.
Making Mountains at Balenciaga
Demna Gvasalia has a refreshing imperturbable point of view. If this collection is any indication, he will only find more interesting ways to exercise it.
Gnomic Proclamations at Junya Watanabe
The collection had a clear motive, but the designer needs to bring back the creativity.
Gnomic Proclamations at Junya Watanabe
The collection had a clear motive, but the designer needs to bring back the creativity.
Why Russia Loves Counterfeit Fashion
In a new documentary, Highsnobiety explores Moscow's growing obsession for fake goods from designers including Louis Vuitton, Gucci and Adidas.
Why Russia Loves Counterfeit Fashion
In a new documentary, Highsnobiety explores Moscow's growing obsession for fake goods from designers including Louis Vuitton, Gucci and Adidas.
Chart of the Week | Blockbuster Gucci Continues to Boost Kering
The blockbuster success of Gucci, which surpassed €6 billion in sales for the first time in 2017, continues to drive Kering's record-breaking growth. Can the conglomerate maintain its momentum?
Chart of the Week | Blockbuster Gucci Continues to Boost Kering
The blockbuster success of Gucci, which surpassed €6 billion in sales for the first time in 2017, continues to drive Kering's record-breaking growth. Can the conglomerate maintain its momentum?
Op-Ed | Logomania? Blame the Hipsters
80s nostalgia? Check. Instagram-friendly? Check. But more than anything, luxury brands have turned to logos to justify their prices in a world where consumers crave banal clothing, argues Liroy Choufan.
Op-Ed | Logomania? Blame the Hipsters
80s nostalgia? Check. Instagram-friendly? Check. But more than anything, luxury brands have turned to logos to justify their prices in a world where consumers crave banal clothing, argues Liroy Choufan.
Should Fashion Brands Bet on Star Designers?
There are advantages to hiring a star designer who knows how to feed the voracious publicity machine, argues Alexandra Shulman.
Should Fashion Brands Bet on Star Designers?
There are advantages to hiring a star designer who knows how to feed the voracious publicity machine, argues Alexandra Shulman.
Gucci or Balenciaga: Which Was the Hottest Fashion Brand in 2017?
In the latest Lyst Index, BoF reveals the 10 hottest brands and 10 top-selling products of 2017 — as well as the secrets behind their success.
Gucci or Balenciaga: Which Was the Hottest Fashion Brand in 2017?
In the latest Lyst Index, BoF reveals the 10 hottest brands and 10 top-selling products of 2017 — as well as the secrets behind their success.
Can Berlin Turn Its Fetish for Failure Into a Fashion Success Story?
Driven by low rents and a renegade cultural scene, Berlin is a magnet for creatives, but the city’s most noteworthy fashion labels still show elsewhere.
Can Berlin Turn Its Fetish for Failure Into a Fashion Success Story?
Driven by low rents and a renegade cultural scene, Berlin is a magnet for creatives, but the city’s most noteworthy fashion labels still show elsewhere.
Tom Ford to Show Men’s at New York Fashion Week
BoF's guide to the changing fashion calendar tracks new operating models and approaches, brand by brand.
Tom Ford to Show Men’s at New York Fashion Week
BoF's guide to the changing fashion calendar tracks new operating models and approaches, brand by brand.
What is The BoF 500?
The people shaping the global fashion industry, curated by the editors of The Business of Fashion, based on nominations and on-the-ground intelligence from around the world.
