Yeezy
Adidas’ Plans for Yeezy: What We Know
The German sportswear giant hinted it could try to sell already produced sneakers from the collaboration, but predicted its first annual loss in over three decades.
Adidas’ Plans for Yeezy: What We Know
The German sportswear giant hinted it could try to sell already produced sneakers from the collaboration, but predicted its first annual loss in over three decades.
Adidas Plans to Still Use Yeezy Designs After Costly Divorce
The sportswear giant cut its profitability forecast for the fourth time this year as it continues to confront the fallout from its split with Ye.
Adidas Plans to Still Use Yeezy Designs After Costly Divorce
The sportswear giant cut its profitability forecast for the fourth time this year as it continues to confront the fallout from its split with Ye.
Some Questions for Adidas About the Future of Yeezy
The activewear giant reports earnings this week and has promised an update on its breakup with Ye. That, plus what else to watch for in the coming days.
Some Questions for Adidas About the Future of Yeezy
The activewear giant reports earnings this week and has promised an update on its breakup with Ye. That, plus what else to watch for in the coming days.
Inside Adidas’ Yeezy Dilemma
The German sportswear giant’s partnership with Ye generated $1.7 billion in 2021, accounting for nearly 7 percent of its annual revenue. Now that the company has cut ties with the rapper, will it keep selling Yeezy designs?
Inside Adidas’ Yeezy Dilemma
The German sportswear giant’s partnership with Ye generated $1.7 billion in 2021, accounting for nearly 7 percent of its annual revenue. Now that the company has cut ties with the rapper, will it keep selling Yeezy designs?
Kanye West Moves to End His Deal With Gap
If the partnership falls apart, it would be an early and startling end to what was supposed to be a 10-year deal with billion-dollar ambitions.
Kanye West Moves to End His Deal With Gap
If the partnership falls apart, it would be an early and startling end to what was supposed to be a 10-year deal with billion-dollar ambitions.
The Ye and Adidas Conflict, Explained
The sportswear giant caught lightning in a bottle with its Yeezy partnership, but the artist’s accusations against the company have turned the deal sour.
The Ye and Adidas Conflict, Explained
The sportswear giant caught lightning in a bottle with its Yeezy partnership, but the artist’s accusations against the company have turned the deal sour.
What Happens After Sneaker Resale Prices Peak?
The value of hyped shoes on the aftermarket has fallen in recent months, raising questions about whether it’s a momentary stumble or a sign that the category is losing steam.
What Happens After Sneaker Resale Prices Peak?
The value of hyped shoes on the aftermarket has fallen in recent months, raising questions about whether it’s a momentary stumble or a sign that the category is losing steam.
Why Celebrities Are Buying Their Brands Back
Jessica Simpson, Sean Combs and other early-aughts superstars turned moguls are itching for a comeback. But much has changed about the celebrity fashion business.
Why Celebrities Are Buying Their Brands Back
Jessica Simpson, Sean Combs and other early-aughts superstars turned moguls are itching for a comeback. But much has changed about the celebrity fashion business.
Yeezy Gives Gap Its First Hit With Hypebeasts
Yeezy x Gap hoodies have quickly become the most traded streetwear items on StockX and are fetching premiums like those seen on Yeezy sneakers. But whether Yeezy can boost Gap overall is another question.
Yeezy Gives Gap Its First Hit With Hypebeasts
Yeezy x Gap hoodies have quickly become the most traded streetwear items on StockX and are fetching premiums like those seen on Yeezy sneakers. But whether Yeezy can boost Gap overall is another question.
In Atlanta, Kanye West Finds Protection and Redemption
The rapper debuted his 10th studio album with a dramatic show that featured 5,000 dancers and bore the hallmarks of Balenciaga creative director Demna Gvasalia
In Atlanta, Kanye West Finds Protection and Redemption
The rapper debuted his 10th studio album with a dramatic show that featured 5,000 dancers and bore the hallmarks of Balenciaga creative director Demna Gvasalia