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Africa’s Streetwear Scene Is Having a Moment
Africa’s streetwear scene is grabbing the spotlight in 2026 as Ghanaian brand Free the Youth prepares to release one of the most coveted Air Jordan collaborations we’ve seen this year.
Africa’s Streetwear Scene Is Having a Moment
Africa’s streetwear scene is grabbing the spotlight in 2026 as Ghanaian brand Free the Youth prepares to release one of the most coveted Air Jordan collaborations we’ve seen this year.
Sneaker Brands Are Taking Collaborations to a New Level
Kith's new collaboration with Salomon on the XT-Evo is the latest example of the way footwear companies are leveraging influential outside partners to help them debut their newest shoes or even co-design entirely new styles.
Sneaker Brands Are Taking Collaborations to a New Level
Kith's new collaboration with Salomon on the XT-Evo is the latest example of the way footwear companies are leveraging influential outside partners to help them debut their newest shoes or even co-design entirely new styles.
Yeezy Has Officially Re-Entered the Zeitgeist
The brand from rapper Ye (formerly Kanye West) is back on major retail shelves thanks to a new partnership with JD Sports.
Yeezy Has Officially Re-Entered the Zeitgeist
The brand from rapper Ye (formerly Kanye West) is back on major retail shelves thanks to a new partnership with JD Sports.
Ye Takes Out Full-Page Ad Apologising for Antisemitic Behaviour and Denying He Is a Nazi
The Yeezy founder and rapper also apologised to the Black community after suggesting in 2018 that slavery was ‘a choice.’
Ye Takes Out Full-Page Ad Apologising for Antisemitic Behaviour and Denying He Is a Nazi
The Yeezy founder and rapper also apologised to the Black community after suggesting in 2018 that slavery was ‘a choice.’
The Sneaker Resale Market Is Broken
Oversupply of once-hyped sneakers like Jordans has caused resale prices to plummet, pushing smaller platforms out of the market and sending the bigger players scrambling to adapt.
The Sneaker Resale Market Is Broken
Oversupply of once-hyped sneakers like Jordans has caused resale prices to plummet, pushing smaller platforms out of the market and sending the bigger players scrambling to adapt.
Gosha Rubchinskiy to Design Yeezy, Relaunch Namesake Label
The Russian designer has teamed up with rapper Kanye West to design menswear for Yeezy and inked a deal with a new financial backer to relaunch his Gosha Rubchinskiy label.
Gosha Rubchinskiy to Design Yeezy, Relaunch Namesake Label
The Russian designer has teamed up with rapper Kanye West to design menswear for Yeezy and inked a deal with a new financial backer to relaunch his Gosha Rubchinskiy label.
Unpacking Adidas’ Surprise Yeezy Coup
After severing ties with Ye, Adidas was left to deal with $1.3 billion worth of unsold merchandise, which it considered destroying but decided to sell instead, beginning with a first drop in May. That turned out to be the right decision.
Unpacking Adidas’ Surprise Yeezy Coup
After severing ties with Ye, Adidas was left to deal with $1.3 billion worth of unsold merchandise, which it considered destroying but decided to sell instead, beginning with a first drop in May. That turned out to be the right decision.
Adidas Claims Ye Mishandled Over $100 Million Marketing Fund
The German apparel maker takes the hip hop artist formerly known as Kanye West to court, claiming Ye used marketing funds for unauthorised purposes.
Adidas Claims Ye Mishandled Over $100 Million Marketing Fund
The German apparel maker takes the hip hop artist formerly known as Kanye West to court, claiming Ye used marketing funds for unauthorised purposes.
Adidas Will Sell Its Yeezy Inventory
At its annual meeting Thursday, the company confirmed plans to sell its remaining stock of Yeezy sneakers rather than destroy the merchandise. Adidas also told investors that an investigation into Ye’s workplace misconduct did not substantiate claims of harassment.
Adidas Will Sell Its Yeezy Inventory
At its annual meeting Thursday, the company confirmed plans to sell its remaining stock of Yeezy sneakers rather than destroy the merchandise. Adidas also told investors that an investigation into Ye’s workplace misconduct did not substantiate claims of harassment.
Op-Ed | Yeezy Was Never Going to Save Gap. What Can?
It’s been nine months since Gap Inc. ousted its chief executive officer. Since then, it’s ended a once-promising partnership with Kanye West (a.k.a Ye), shaken up its executive ranks, delivered disappointing results and, so far, failed to name a successor.
Op-Ed | Yeezy Was Never Going to Save Gap. What Can?
It’s been nine months since Gap Inc. ousted its chief executive officer. Since then, it’s ended a once-promising partnership with Kanye West (a.k.a Ye), shaken up its executive ranks, delivered disappointing results and, so far, failed to name a successor.