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Can Skims Level Up by Hiring Supreme’s Former Creative Chief?
Skims’ hire of former Supreme executive Erin Magee and promotion of Yeezy alum Kim Schraub to chief brand officer signal changes ahead as the brand tries to separate itself from its activewear rivals.
Can Skims Level Up by Hiring Supreme’s Former Creative Chief?
Skims’ hire of former Supreme executive Erin Magee and promotion of Yeezy alum Kim Schraub to chief brand officer signal changes ahead as the brand tries to separate itself from its activewear rivals.
The Sneakers Winning the Back-to-School Battle
Low-profile sneakers from brands like Onitsuka Tiger and Adidas have emerged as the trendy power players in this year’s back-to-school sneaker conversations. Here’s what it says about the current state of the footwear space.
The Sneakers Winning the Back-to-School Battle
Low-profile sneakers from brands like Onitsuka Tiger and Adidas have emerged as the trendy power players in this year’s back-to-school sneaker conversations. Here’s what it says about the current state of the footwear space.
The Two Sides of Bad Bunny’s Super Bowl Fashion Choices
Bad Bunny took the fashion world by surprise by wearing Zara for the Super Bowl halftime show. For some, that was a big disappointment.
The Two Sides of Bad Bunny’s Super Bowl Fashion Choices
Bad Bunny took the fashion world by surprise by wearing Zara for the Super Bowl halftime show. For some, that was a big disappointment.
Adidas Keeps Thriving in a Chaos-Filled Market
Adidas’ staggering growth continues while the rest of the sportswear industry struggles to find its footing.
Adidas Keeps Thriving in a Chaos-Filled Market
Adidas’ staggering growth continues while the rest of the sportswear industry struggles to find its footing.
Nike’s Hottest Shoe Isn’t a Sneaker
StockX’s newest ‘Big Facts’ report shows that one of Nike’s hottest sneakers of the year wasn’t actually a sneaker at all.
Nike’s Hottest Shoe Isn’t a Sneaker
StockX’s newest ‘Big Facts’ report shows that one of Nike’s hottest sneakers of the year wasn’t actually a sneaker at all.
Five Sports X Fashion Storylines to Watch in 2026
Sports and fashion had a watershed moment in 2025 as the two industries continued to converge. 2026 will be similar. Here’s what to watch for early on in the year.
Five Sports X Fashion Storylines to Watch in 2026
Sports and fashion had a watershed moment in 2025 as the two industries continued to converge. 2026 will be similar. Here’s what to watch for early on in the year.
Stephen Curry Breaks Up With Under Armour
Footwear has become increasingly weird over the past few years. The latest trend report from the secondary market platform StockX shows us that it won’t change heading into 2026.
Stephen Curry Breaks Up With Under Armour
Footwear has become increasingly weird over the past few years. The latest trend report from the secondary market platform StockX shows us that it won’t change heading into 2026.
The Rise of Sportswear’s Challenger Brands, in Four Charts
Nike and Adidas still dwarf the competition in the sportswear category. But a new report shows how their market share is being rapidly eaten away by a collective of newer brands, from On and Hoka to Arc’teryx and Salomon.
The Rise of Sportswear’s Challenger Brands, in Four Charts
Nike and Adidas still dwarf the competition in the sportswear category. But a new report shows how their market share is being rapidly eaten away by a collective of newer brands, from On and Hoka to Arc’teryx and Salomon.
Does Under Armour Need Kevin Plank?
When the American sportswear retailer announced the return of its controversial founder as CEO Wednesday, investors were perplexed. BoF unpacks why Plank may be back — and the challenges that lie ahead in his bid to transform its fortunes.
Does Under Armour Need Kevin Plank?
When the American sportswear retailer announced the return of its controversial founder as CEO Wednesday, investors were perplexed. BoF unpacks why Plank may be back — and the challenges that lie ahead in his bid to transform its fortunes.
Stephen Curry Is Battling the Clock to Win Over Sneaker Fans
The Golden State Warriors guard is rushing to capitalise on his athletic triumphs by bringing his brand off the court and on to the streets through his partnership with athletic-wear maker Under Armour Inc.
Stephen Curry Is Battling the Clock to Win Over Sneaker Fans
The Golden State Warriors guard is rushing to capitalise on his athletic triumphs by bringing his brand off the court and on to the streets through his partnership with athletic-wear maker Under Armour Inc.