Under Armour
Stephen Curry Is Battling the Clock to Win Over Sneaker Fans
The Golden State Warriors guard is rushing to capitalise on his athletic triumphs by bringing his brand off the court and on to the streets through his partnership with athletic-wear maker Under Armour Inc.
BoF Insights | Nike and Gucci Top Gen-Z’s Favourite Fashion Brands
As this generation’s spending power and appetite for fashion grows, BoF's research and analysis think tank looks at the most-revered brands among young fashion shoppers.
The Post-Pandemic CEO Shakeup
From Gap to Chanel, big fashion brands are shaking up the top job, as the industry puts some of its Covid-era problems behind it and prepares for a new set of challenges, including an economic downturn.
How Do the Biggest Companies in Sportswear Score on Sustainability?
Puma tops The BoF Sustainability Index 2022, but Skechers, Fila Holdings and Anta Sports all rank in the assessment’s bottom five.
How Puma Became a Rare Wholesale Success Story
For years, the German sportswear maker lacked a distinct identity. But Puma has found success in multi-brand retail and has gained a foothold in markets where Nike and Adidas aren’t dominant.
The Race to Develop the Best Sports Bra
Brands like Adidas and Gymshark are spending time, money and resources to update their sports bras, a product they see as crucial to winning over female customers.
What’s Driving Activewear’s Endless Boom?
Sportswear companies are upgrading their outlooks for the year as consumers’ appetite for yoga pants and joggers shows no sign of letting up.
H&M CEO Helena Helmersson’s Challenging Year
The executive’s first 14 months running the fast fashion giant were marked by the pandemic. Now her company’s at the centre of a backlash in China against retailers who criticise human rights abuses in the cotton-producing Xinjiang region.
Fashion’s New Materials Frontier
The fashion industry relies on an extractive business model. BoF assesses companies’ efforts to establish raw material supply chains with a positive impact on people and planet in the latest in a series of articles examining the findings of The BoF Sustainability Index.
Fashion Is Still Failing on Workers’ Rights
The fashion industry runs on systemic inequality and social injustice. BoF assesses companies’ efforts to protect workers in their supply chain in the latest in a series of articles examining the findings of The BoF Sustainability Index.