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The Kids’ Beauty Craze Hits Bathtime
Amid buzz about kids getting into skincare, fragrance and makeup, founders are betting on the basics catering to parents’ needs rather than their children’s TikTok-influenced wants.
The Kids’ Beauty Craze Hits Bathtime
Amid buzz about kids getting into skincare, fragrance and makeup, founders are betting on the basics catering to parents’ needs rather than their children’s TikTok-influenced wants.
Can Beauty Crack the World Cup?
As football becomes the next big sporting event for beauty marketing, brands are rushing to activate around the global event — with varying levels of investment.
Can Beauty Crack the World Cup?
As football becomes the next big sporting event for beauty marketing, brands are rushing to activate around the global event — with varying levels of investment.
Do Retailer Exclusives Still Matter?
Vacation’s entry into Sephora after already securing wide distribution at Ulta Beauty, Target and Costco shows both the new landscape for omnichannel beauty and the limits of the world’s most influential retailer.
Do Retailer Exclusives Still Matter?
Vacation’s entry into Sephora after already securing wide distribution at Ulta Beauty, Target and Costco shows both the new landscape for omnichannel beauty and the limits of the world’s most influential retailer.
Why Beauty Brands Can’t Afford to Ignore TikTok Shop
The platform is now a top e-tailer for cosmetics, skincare and hair care, and smart legacy and indie brands are increasingly being lured by its proposition.
Why Beauty Brands Can’t Afford to Ignore TikTok Shop
The platform is now a top e-tailer for cosmetics, skincare and hair care, and smart legacy and indie brands are increasingly being lured by its proposition.
‘Euphoria’ and Half Magic Launch Makeup Collection
The hit HBO show’s lead makeup artist Donni Davy spoke exclusively to The Business of Beauty about how she brought ‘Euphoria’ makeup to market — and why it took so long.
‘Euphoria’ and Half Magic Launch Makeup Collection
The hit HBO show’s lead makeup artist Donni Davy spoke exclusively to The Business of Beauty about how she brought ‘Euphoria’ makeup to market — and why it took so long.
Global Beauty Brands Flocked to Dubai. Then Came the War.
Retailers and brands that have entered the Gulf region through one of its biggest cities are now caught in the midst of conflict.
Global Beauty Brands Flocked to Dubai. Then Came the War.
Retailers and brands that have entered the Gulf region through one of its biggest cities are now caught in the midst of conflict.
Where Grown-Ups Shop for Beauty
In the wake of Sephora tweens, brands and retailers have to win back Millennial and Gen-X shoppers who account for the lion’s share of beauty spend.
Where Grown-Ups Shop for Beauty
In the wake of Sephora tweens, brands and retailers have to win back Millennial and Gen-X shoppers who account for the lion’s share of beauty spend.
Ulta Beauty Joins TikTok Shop
Ulta Beauty becomes the first US specialty beauty retailer to launch on TikTok Shop, making the case for partnership rather than competition with the platform’s beauty e-commerce business.
Ulta Beauty Joins TikTok Shop
Ulta Beauty becomes the first US specialty beauty retailer to launch on TikTok Shop, making the case for partnership rather than competition with the platform’s beauty e-commerce business.
Ulta Beauty’s Big Branding Play; Why Conglomerates Should Consolidate
In Full Coverage, Priya Rao looks at the Midwestern retailer’s attempts to be a brand destination, along with the dismal state of independent beauty.
Ulta Beauty’s Big Branding Play; Why Conglomerates Should Consolidate
In Full Coverage, Priya Rao looks at the Midwestern retailer’s attempts to be a brand destination, along with the dismal state of independent beauty.
Are Shoppers Ready for Beauty Robots?
Investors and retailers are bullish on machines that perform beauty services like nails or lashes — but professionals and shoppers aren’t fully on board.
Are Shoppers Ready for Beauty Robots?
Investors and retailers are bullish on machines that perform beauty services like nails or lashes — but professionals and shoppers aren’t fully on board.