TikTok Shop
Engage the fashion, beauty and luxury community with your own bespoke Company Page showcasing your brand, job vacancies and culture.
Are There Too Many Beauty Sales?
As Prime Day stretches into Prime Week, and retailers crowd the calendar with overlapping promotions, beauty brands are rethinking how to discount without eroding their long-term value.
Are There Too Many Beauty Sales?
As Prime Day stretches into Prime Week, and retailers crowd the calendar with overlapping promotions, beauty brands are rethinking how to discount without eroding their long-term value.
Opinion: China’s Next Big Export Could Be Beauty
Although overseas sales of Chinese beauty brands are roughly half those of South Korea, the gap is narrowing, thanks to C-beauty’s popularity in Southeast Asia, writes Juliana Liu.
Opinion: China’s Next Big Export Could Be Beauty
Although overseas sales of Chinese beauty brands are roughly half those of South Korea, the gap is narrowing, thanks to C-beauty’s popularity in Southeast Asia, writes Juliana Liu.
Beauty Brands Want to Own Their Space. It’ll Cost Them.
As department stores wane in popularity and specialty and e-commerce becomes more saturated, beauty brands are looking to open their own stores to regain ground and control the customer experience. Becoming a retailer, however, is very different to being a wholesaler.
Beauty Brands Want to Own Their Space. It’ll Cost Them.
As department stores wane in popularity and specialty and e-commerce becomes more saturated, beauty brands are looking to open their own stores to regain ground and control the customer experience. Becoming a retailer, however, is very different to being a wholesaler.
The Business of Looksmaxxing
From experimental drugs to cosmetic surgery, an extreme beauty ideal is taking shape among young men — and turning into business opportunities for haircare, supplements and more.
The Business of Looksmaxxing
From experimental drugs to cosmetic surgery, an extreme beauty ideal is taking shape among young men — and turning into business opportunities for haircare, supplements and more.
What Stops Beauty Shoppers From Buying More
Beauty brands must rethink upselling with smarter value plays, from curated bundles to jumbo sizes and subscriptions, to keep their customers from switching to the competition.
What Stops Beauty Shoppers From Buying More
Beauty brands must rethink upselling with smarter value plays, from curated bundles to jumbo sizes and subscriptions, to keep their customers from switching to the competition.
Ulta Beauty Joins TikTok Shop
Ulta Beauty becomes the first US specialty beauty retailer to launch on TikTok Shop, making the case for partnership rather than competition with the platform’s beauty e-commerce business.
Ulta Beauty Joins TikTok Shop
Ulta Beauty becomes the first US specialty beauty retailer to launch on TikTok Shop, making the case for partnership rather than competition with the platform’s beauty e-commerce business.
Opinion: Online Shopping Could Be AI’s Next Victim
The more conversational commerce becomes, the more important generative engine optimisation will be, writes Andrea Felsted.
Opinion: Online Shopping Could Be AI’s Next Victim
The more conversational commerce becomes, the more important generative engine optimisation will be, writes Andrea Felsted.