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How Japanese Textile Innovators Won Over Global Fashion
Combining centuries-old craftsmanship with pioneering materials and creative surface design, Japanese mills supply some of the world’s biggest fashion brands, from Levi’s to Chanel.
How Japanese Textile Innovators Won Over Global Fashion
Combining centuries-old craftsmanship with pioneering materials and creative surface design, Japanese mills supply some of the world’s biggest fashion brands, from Levi’s to Chanel.
Case Study | The New Hype Playbook: From Drops to Stories
Hype is often misunderstood as fleeting or superficial, but it’s ultimately about getting consumers excited and offers brands a powerful means to cut through noise and capture attention. With shoppers tiring of viral marketing stunts, however, brands need a new playbook that can deliver sustained cultural momentum.
Case Study | The New Hype Playbook: From Drops to Stories
Hype is often misunderstood as fleeting or superficial, but it’s ultimately about getting consumers excited and offers brands a powerful means to cut through noise and capture attention. With shoppers tiring of viral marketing stunts, however, brands need a new playbook that can deliver sustained cultural momentum.
It’s the Summer of Zellerfeld
For years, customers have been begging for innovation in the footwear space. Now, it seems, Zellerfeld is bringing plenty of it to the table.
It’s the Summer of Zellerfeld
For years, customers have been begging for innovation in the footwear space. Now, it seems, Zellerfeld is bringing plenty of it to the table.
Exclusive: The North Face Unveils First Aimé Leon Dore Collaboration
Aimé Leon Dore’s founder Teddy Santis details what he hopes to be a recurring collaboration with The North Face, which is aspiring to lean further into lifestyle apparel as it seeks to double its revenue.
Exclusive: The North Face Unveils First Aimé Leon Dore Collaboration
Aimé Leon Dore’s founder Teddy Santis details what he hopes to be a recurring collaboration with The North Face, which is aspiring to lean further into lifestyle apparel as it seeks to double its revenue.
The Year Ahead: How Brands Are Reinventing Outdoor Wear
The lines between functionality and style will continue to blur as consumers continue to embrace ”gorpcore” and competition increases among technical outdoor wear players, according to The State of Fashion 2024.
The Year Ahead: How Brands Are Reinventing Outdoor Wear
The lines between functionality and style will continue to blur as consumers continue to embrace ”gorpcore” and competition increases among technical outdoor wear players, according to The State of Fashion 2024.
Will Fashion’s Next Generation of Materials Be Brewed Like Beer?
Japanese sportswear group Goldwin and biotech start-up Spiber are set to test the market for lab-grown materials with collections for brands including North Face and Woolrich this fall.
Will Fashion’s Next Generation of Materials Be Brewed Like Beer?
Japanese sportswear group Goldwin and biotech start-up Spiber are set to test the market for lab-grown materials with collections for brands including North Face and Woolrich this fall.
The Hunt for Activewear’s Next Big Category
Luxury brands and startups are making apparel for fast-growing sports like pickleball, rugby, skiing and boxing.
The Hunt for Activewear’s Next Big Category
Luxury brands and startups are making apparel for fast-growing sports like pickleball, rugby, skiing and boxing.
America’s Designer ‘Darlings’ Go Corporate
Once hellbent on building their own luxury labels, a growing number of the country’s top talents are instead snapping up full-time roles at mass brands.
America’s Designer ‘Darlings’ Go Corporate
Once hellbent on building their own luxury labels, a growing number of the country’s top talents are instead snapping up full-time roles at mass brands.
Is Forced Uighur Labour in Your Supply Chain?
Fashion brands need to urgently clean up their supply chains as the US and Europe move to legislate against the alleged use of forced Uighur labour in China. Yet some players are still burying their heads in the sand.
Is Forced Uighur Labour in Your Supply Chain?
Fashion brands need to urgently clean up their supply chains as the US and Europe move to legislate against the alleged use of forced Uighur labour in China. Yet some players are still burying their heads in the sand.
Is Facebook Too Big for Fashion Brands to Boycott?
As the call to cancel paid advertising on the social media’s various platforms reaches a tipping point, small to mid-size fashion brands must evaluate where they draw the line between their values and sales.
Is Facebook Too Big for Fashion Brands to Boycott?
As the call to cancel paid advertising on the social media’s various platforms reaches a tipping point, small to mid-size fashion brands must evaluate where they draw the line between their values and sales.