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Luxury Watchmakers Say Gen-Z Buying Trends Call for Bold Changes
The luxury watch industry needs bigger, bolder innovation and ideas to lure new customers as it hits the limits of its well-worn strategy of boosting revenue with ever-pricier offerings.
Luxury Watchmakers Say Gen-Z Buying Trends Call for Bold Changes
The luxury watch industry needs bigger, bolder innovation and ideas to lure new customers as it hits the limits of its well-worn strategy of boosting revenue with ever-pricier offerings.
How Value Became Watchmaking’s Biggest Trend
As the boom in trophy timepieces cools, a new generation of enthusiasts is fuelling demand for accessible watches that deliver strong design, quality and heritage, made by brands ranging from Casio to Tissot.
How Value Became Watchmaking’s Biggest Trend
As the boom in trophy timepieces cools, a new generation of enthusiasts is fuelling demand for accessible watches that deliver strong design, quality and heritage, made by brands ranging from Casio to Tissot.
AI Mockups of Fake Products Raise Real Questions for Brands
AI has made it easier than ever for creators to circulate their ideas of what a brand’s next release should look like. But while these mockups help build hype, they can leave shoppers confused and disappointed by the real thing.
AI Mockups of Fake Products Raise Real Questions for Brands
AI has made it easier than ever for creators to circulate their ideas of what a brand’s next release should look like. But while these mockups help build hype, they can leave shoppers confused and disappointed by the real thing.
The Debrief | Inside The Swatch x Audemars Piguet Global Frenzy
As Swatch and Audemars Piguet sparked a global retail frenzy over the weekend with a $400 plastic pocket watch, BoF’s Cathaleen Chen and Mimosa Spencer dissect whether high-low collaborations democratise luxury or dilute brand equity in an industry built on exclusivity.
The Debrief | Inside The Swatch x Audemars Piguet Global Frenzy
As Swatch and Audemars Piguet sparked a global retail frenzy over the weekend with a $400 plastic pocket watch, BoF’s Cathaleen Chen and Mimosa Spencer dissect whether high-low collaborations democratise luxury or dilute brand equity in an industry built on exclusivity.
Did a Chaotic Drop Damage Swatch’s Audemars Piguet Collaboration?
Robin Swithinbank assesses resale prices and brand risk after the Swiss watch group cancelled the launch of the Royal Pop pocket watch.
Did a Chaotic Drop Damage Swatch’s Audemars Piguet Collaboration?
Robin Swithinbank assesses resale prices and brand risk after the Swiss watch group cancelled the launch of the Royal Pop pocket watch.
How Swatch and Audemars Piguet Defied Collaboration Fatigue
The right mix of novelty, accessibility and scarcity helped the tie-up break through the noise and go viral, even boosting Swatch’s share price.
How Swatch and Audemars Piguet Defied Collaboration Fatigue
The right mix of novelty, accessibility and scarcity helped the tie-up break through the noise and go viral, even boosting Swatch’s share price.
Can a Buzzy Audemars Piguet Tie-Up Boost Swatch?
As fans camp out in front of stores for the 'Royal Pop' collaboration, analysts weigh in on the collaboration’s potential.
Can a Buzzy Audemars Piguet Tie-Up Boost Swatch?
As fans camp out in front of stores for the 'Royal Pop' collaboration, analysts weigh in on the collaboration’s potential.
For Swatch, the Clock Is Ticking on Strategy Overhaul
Once a global pioneer thanks to its affordable, tech-forward plastic watches of the 1980s, the watchmaker has failed to rekindle innovation since the 2010 death of founder Nicolas Hayek.
For Swatch, the Clock Is Ticking on Strategy Overhaul
Once a global pioneer thanks to its affordable, tech-forward plastic watches of the 1980s, the watchmaker has failed to rekindle innovation since the 2010 death of founder Nicolas Hayek.
How Fashion Is Navigating Its Summer of Scandal
American Eagle, Adidas and Swatch are among the companies that have found themselves at the centre of controversies. Crisis management experts explain why this keeps happening, and how brands should respond.
How Fashion Is Navigating Its Summer of Scandal
American Eagle, Adidas and Swatch are among the companies that have found themselves at the centre of controversies. Crisis management experts explain why this keeps happening, and how brands should respond.
Swatch’s Racism Controversy Ticks Up Growing Challenges
The Swiss watch giant is under fire for an ad depicting an Asian model pulling their eyes into slits — sparking outrage in China, its biggest market. The backlash comes as tariffs, a strong franc and weak demand weigh on the watch industry like rarely before.
Swatch’s Racism Controversy Ticks Up Growing Challenges
The Swiss watch giant is under fire for an ad depicting an Asian model pulling their eyes into slits — sparking outrage in China, its biggest market. The backlash comes as tariffs, a strong franc and weak demand weigh on the watch industry like rarely before.