Stone Island’s CEO Details New Store Design and Expansion PlansStone Island


President & CEO, Stone Island

Stone Island is a global leader in product design and garment innovation. Since our founding in 1982 in Ravarino, Emilia-Romagna, a shared mindset has driven us to become a globally recognised icon of independent spirit, leadership and innovation. through continuous research, fabric technology and experimentation, we push the boundaries of material innovation and place ourselves at the vanguard of product design. Our collective ambition is rooted in independence of thought, action, and spirit, empowering individuals while creating opportunity for all.
For over forty years, Stone Island has built an ever-growing worldwide community united by a commitment to innovation and activated by new product development. Passion, shared purpose, experimentation, innovation, respect, and collaboration define us. From our roots in Ravarino to teams across the globe, we are connected by a common mindset and a shared ambition. Famiglia is what binds us together and drives how we work, grow and succeed.
By joining Stone Island, you become part of this Famiglia. We are passionate about what we do and we share a common purpose. we are part of something bigger than ourselves.
The self-reliant.
The experimenters.
The innovators.
We tackle challenges, seeking what’s beyond the horizon, by following our inner compass.
This spirit defines the culture we nurture every day.
Company Snapshot
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Milan (IT)
Milan (IT)
Milan (IT)
Milan (IT)
New York City, New York (US)
New York City, New York (US)
Milan (IT)
Stone Island’s CEO Details New Store Design and Expansion Plans
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BoF Professional Masterclass | The New Hype Playbook: From Drops to Stories
Forging an Edge in Fashion and Sports E-Commerce
Last week, BoF and Amazon Fashion and Sports gathered industry leaders for a panel event to unpack how brands can drive attention and conversion on- and off-screen through a compelling digital experience. Now, BoF shares insights from the discussion.

Forging an Edge in Fashion and Sports E-Commerce
Last week, BoF and Amazon Fashion and Sports gathered industry leaders for a panel event to unpack how brands can drive attention and conversion on- and off-screen through a compelling digital experience. Now, BoF shares insights from the discussion.

Case Study | The New Hype Playbook: From Drops to Stories
Hype is often misunderstood as fleeting or superficial, but it’s ultimately about getting consumers excited and offers brands a powerful means to cut through noise and capture attention. With shoppers tiring of viral marketing stunts, however, brands need a new playbook that can deliver sustained cultural momentum.

Case Study | The New Hype Playbook: From Drops to Stories
Hype is often misunderstood as fleeting or superficial, but it’s ultimately about getting consumers excited and offers brands a powerful means to cut through noise and capture attention. With shoppers tiring of viral marketing stunts, however, brands need a new playbook that can deliver sustained cultural momentum.

BoF and Marriott Luxury Group Host the Luxury Leaders Salon
Executives from Burberry, Etro, 10 Corso Como and Stone Island joined founders and creative leaders at an intimate Luxury Leaders Salon at The Lake Como Edition hotel, in Northern Italy.

BoF and Marriott Luxury Group Host the Luxury Leaders Salon
Executives from Burberry, Etro, 10 Corso Como and Stone Island joined founders and creative leaders at an intimate Luxury Leaders Salon at The Lake Como Edition hotel, in Northern Italy.

Stone Island’s CEO Details New Store Design and Expansion Plans
The luxury Italian sportswear label is revamping stores in key US cities, as it looks to return to growth.

Stone Island’s CEO Details New Store Design and Expansion Plans
The luxury Italian sportswear label is revamping stores in key US cities, as it looks to return to growth.

A Recovering Los Angeles Gets Back to Events
Awards season gifting suites, brand activations, influencer events and postponed parties have kicked back into gear as the traumatised city gets ready to rebuild.

A Recovering Los Angeles Gets Back to Events
Awards season gifting suites, brand activations, influencer events and postponed parties have kicked back into gear as the traumatised city gets ready to rebuild.

Can Stone Island Scale Without Losing Its Spirit?
CEO Robert Triefus is balancing celebrity-fronted global campaigns and flagship stores in luxury shopping hubs with efforts to preserve the brand’s tribal appeal.

Can Stone Island Scale Without Losing Its Spirit?
CEO Robert Triefus is balancing celebrity-fronted global campaigns and flagship stores in luxury shopping hubs with efforts to preserve the brand’s tribal appeal.
Industry Leaders Share Perspectives at Milan Fashion Week Men’s Celebration
BoF, together with Amazon Fashion, unite renowned designers, executives, entrepreneurs and creatives from brands and businesses including Prada, Bottega Veneta, Moncler, Bally, Versace, Marni, Stone Island, Zegna, Tod’s, Cabana Magazine, Diesel and Setchu.
Industry Leaders Share Perspectives at Milan Fashion Week Men’s Celebration
BoF, together with Amazon Fashion, unite renowned designers, executives, entrepreneurs and creatives from brands and businesses including Prada, Bottega Veneta, Moncler, Bally, Versace, Marni, Stone Island, Zegna, Tod’s, Cabana Magazine, Diesel and Setchu.

Connecting to Consumers Through Entertainment and Culture
As today’s consumers split their time across a multitude of content channels and formats, the strategies employed to engage, entertain and convert them are evolving. BoF and Amazon Fashion gathered executives in Milan to discuss the opportunities.

Connecting to Consumers Through Entertainment and Culture
As today’s consumers split their time across a multitude of content channels and formats, the strategies employed to engage, entertain and convert them are evolving. BoF and Amazon Fashion gathered executives in Milan to discuss the opportunities.

Moncler’s Plan to Take Back the Mountain (And Stay at Luxury’s Summit)
After a year of industry-beating growth, CEO Remo Ruffini is leaning into promoting core lines like the Grenoble mountain sports range and bread-and-butter puffer jackets.

Moncler’s Plan to Take Back the Mountain (And Stay at Luxury’s Summit)
After a year of industry-beating growth, CEO Remo Ruffini is leaning into promoting core lines like the Grenoble mountain sports range and bread-and-butter puffer jackets.

In Milan, a Classical Restoration
Tailoring was all over in the latest round of men’s shows, and with it a newfound sense of properness, reports Angelo Flaccavento.

In Milan, a Classical Restoration
Tailoring was all over in the latest round of men’s shows, and with it a newfound sense of properness, reports Angelo Flaccavento.


