Reebok
Will the ABG Playbook Work at Reebok?
Adidas is selling the sneaker brand for about $2.5 billion, after finding success in recent years by mining the archive and partnering with celebrities and designers. The deal also reunites the brand with Shaquille O’Neal, the face of Reebok during its glory days.
How to Be a Post-Pandemic CEO
Top fashion executives are sharpening the skills they will need most to strengthen morale and boost business after a year of crises.
Why Adidas Is Selling Reebok
The German sportswear giant has more urgent priorities as it navigates out of the pandemic, and Reebok’s rich sneaker archive could be appealing to a range of buyers.
The Year Ahead: Less Is More for Both Consumers and Brands
Consumers are rethinking how much they buy, while brands are realising that simply stocking more products does not drive better financial results. Winning companies must reduce complexity and inventory levels by taking a more focused and responsive approach to their assortment.
Report: Adidas Prepares Sale of the Reebok Brand
The company will decide in the coming months whether to proceed with a sales process, said a person familiar with the matter.
Power Moves | PVH Names Stefan Larsson Next CEO, Patagonia Announces New Chief Executive
This week, it was announced that Larsson will take the helm from Manny Chirico in February, while Patagonia named Rose Marcario’s successor.
Reebok Deepens Ties With Pyer Moss
The designer Kerby Jean-Raymond is extending his relationship with Reebok and announcing a new platform for innovative, fashion-forward projects that the sports brand will hopefully bring more relevance to its product offering.
Adidas Chief Says It’s Time for Reebok to Start Growing Again
The German company has closed under-performing Reebok stores and allowed some licensing deals to expire, while allocating more resources to marketing.
Adidas’ Plan to Resurrect Reebok
Reebok is trying to carve out a new place in an athleisure-driven sportswear market by prioritising women and embracing style. A resurgence of 1990s fashion trends is helping.
Reebok to Sponsor NYFW: Men's
The Adidas-owned sneaker brand will sponsor New York Fashion Week: Men’s as well as support the CFDA’s Future Fashion Graduate Showcase.