Reebok
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The New Rules of Global Brand Growth
Last week, BoF, ESW and Shopify gathered senior fashion and retail executives from Thom Browne, Reebok, Alo Yoga, Harvey Nichols, Bang & Olufsen and more in London to discuss how brands can win back consumer spend, protect margins and localise in a climate where global growth requires more consideration than ever.
Opinion: The Sneaker Bubble Is Bursting Around Investors
Off the field and outside of the gym, many consumers are rediscovering smarter footwear, writes Bloomberg’s Andrea Felsted.
Opinion: The World Cup Is Nike’s to Lose Versus Adidas
CEO Elliott Hill must see off both Adidas and upstarts to make the most of the World Cup opportunity, writes Andrea Felsted.
Nike Is In Its ‘Middle Innings,’ But Is The Home Stretch Close?
Elliott Hill continued to preach patience as Nike reported another quarter of modest growth and set its agenda for 2026.
Why Authentic Brands Group Is Playing the Long Game With Reebok
The brand management firm has been far more protective of Reebok than it has with its other brands since the former sneaker powerhouse became its largest purchase ever.
Reebok Names New Head of Basketball
Designer Jide Osifeso will shape the creative direction of Reebok Basketball as the brand seeks to re-establish itself in a performance category it’s been absent from for more than a decade.
Connecting to Consumers Through Entertainment and Culture
As today’s consumers split their time across a multitude of content channels and formats, the strategies employed to engage, entertain and convert them are evolving. BoF and Amazon Fashion gathered executives in Milan to discuss the opportunities.
Are Signature Sneakers Still Relevant?
After years of stagnation, the market for signature shoes from basketball stars is heating up again, boosted by a new generation of athletes and fresh challenges to Nike’s dominance from a resurgent Adidas and a host of Chinese brands like Anta and Li-Ning.
The Year Ahead: The Future of Fashion Deal-Making
For fashion’s private market investors, deal-making may provide less-than-ideal returns and raise questions about the long-term value creation opportunities across parts of the fashion industry, reports The State of Fashion 2024.
Inside China’s Burgeoning Streetwear Scene
The country's streetwear market is heating up, attracting both global consumers and major brand collaborations.