Nike
Is the World Cup the Sure Bet Sportswear Thinks It Is?
Hilton CEO, Chris Nassetta, revealed that the company’s bookings for the World Cup aren’t as strong as they’d hoped to this point. That might signal a need for an adjustment from the sportswear industry.
Is the World Cup the Sure Bet Sportswear Thinks It Is?
Hilton CEO, Chris Nassetta, revealed that the company’s bookings for the World Cup aren’t as strong as they’d hoped to this point. That might signal a need for an adjustment from the sportswear industry.
The Debrief | Nike’s Reality Check
BoF’s Mike Sykes explains why Nike’s recovery under Elliott Hill still feels incomplete and examines why investor patience is wearing thin.
The Debrief | Nike’s Reality Check
BoF’s Mike Sykes explains why Nike’s recovery under Elliott Hill still feels incomplete and examines why investor patience is wearing thin.
Opinion: China’s Sneaker Wars Are Just Kicking Off
The sheer number of international activewear players operating in China, which is in the midst of an outdoor sports boom, undercuts the idea that Chinese consumers have shunned foreign brands entirely, writes Juliana Liu.
Opinion: China’s Sneaker Wars Are Just Kicking Off
The sheer number of international activewear players operating in China, which is in the midst of an outdoor sports boom, undercuts the idea that Chinese consumers have shunned foreign brands entirely, writes Juliana Liu.
Can the World Cup Solve Nike’s Problems?
Rumoured upcoming collaborations for Nike show how deeply the brand is investing in the World Cup this year. With football fashion on the rise, it’s worth wondering if this run might be the moment Nike needs to get out of its current slump.
Can the World Cup Solve Nike’s Problems?
Rumoured upcoming collaborations for Nike show how deeply the brand is investing in the World Cup this year. With football fashion on the rise, it’s worth wondering if this run might be the moment Nike needs to get out of its current slump.
Opinion: Nike’s Uphill Slog to Recovery Just Got Harder
The sportswear brand forecasts that revenue will drop in the current quarter, and will decline in the low single digits for the rest of the calendar year.
Opinion: Nike’s Uphill Slog to Recovery Just Got Harder
The sportswear brand forecasts that revenue will drop in the current quarter, and will decline in the low single digits for the rest of the calendar year.
Nike’s China Stumble Exposes Execution Gaps
Operational missteps and fierce competition from domestic rivals like Anta have left the sportswear brand trailing in its second-largest market outside North America.
Nike’s China Stumble Exposes Execution Gaps
Operational missteps and fierce competition from domestic rivals like Anta have left the sportswear brand trailing in its second-largest market outside North America.
Checking In on Nike’s Turnaround
With the company’s stock again close to nine-year lows, Nike needs to reassure investors with its earnings this week that its turnaround is on track.
Checking In on Nike’s Turnaround
With the company’s stock again close to nine-year lows, Nike needs to reassure investors with its earnings this week that its turnaround is on track.
Grace Ladoja Talks About Her Roots With New Nike Collab
Grace Ladoja has played multiple behind-the-scenes roles in the past with Nike. But in April, she’s launching her own footwear collaboration with the brand for the first time.
Grace Ladoja Talks About Her Roots With New Nike Collab
Grace Ladoja has played multiple behind-the-scenes roles in the past with Nike. But in April, she’s launching her own footwear collaboration with the brand for the first time.
Should We Still Believe in Nike?
Despite all of Nike’s restructuring and reinventing, the company’s stock is hovering around $53 per share, which is as low as it’s been since 2017. The Street, and much of the public, still don’t believe in the comeback narrative.
Should We Still Believe in Nike?
Despite all of Nike’s restructuring and reinventing, the company’s stock is hovering around $53 per share, which is as low as it’s been since 2017. The Street, and much of the public, still don’t believe in the comeback narrative.
Virgil Abloh Archive Begins a New Era with Nike
Nike’s first official shoe release with the Virgil Abloh Archive begins its launch cycle this week.
Virgil Abloh Archive Begins a New Era with Nike
Nike’s first official shoe release with the Virgil Abloh Archive begins its launch cycle this week.